Rhetoric of the Image

Roland Barthes Creator: Christy Gray

Mythological Idea
Mythologicals idea of life is that the image is representation of a resurrection and he intelligible is repotted antipathetic to lived experiences.

Main Questions
The main questions that are answered with great depth are:
How does meaning get into an image? Where does it end? If it ends, what is there beyond?

Panzani Messages
Message 1: Linguistics
Caption, labels, natural scene, French caption, Italionicity with product name.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Message 2: Actual Image

Returned from market, unpacked, freshness of produce, preparation for what they are supposed to make. Signifiers: half-opened bag with the produce spilling over.

Message 3: Culinary service

Everything necessary for a balanced meal/dish. The tin could be filled with the produce that is seen in the image in their natural state. These are the relationships between the signified and the signifier, in this case it is the special arrangement.

Message 4: Composition
Still life, cultural. The image has a scene but doesnt transform in anyway.

Three Messages
Linguistic message Denoted image Connoted image

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Linguistic Message
The linguistic message is essentially the text that is present in the image. These texts could be the title of the work, caption, labels on food present in the image and even descriptions of the image itself. In the Panzani advertisement the linguistic message was the French caption, food labels and the name of the brand itself. Two functions:
Anchorage and Relay.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Anchorage
Has the function of clarity. It is controlled. Uses text to make the images purpose more direct. Most common among images:
Found mostly in press and advertisements.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Relay
The unity of the message. Text and image working together as seen in comics strips and cartoons where the text is there to help you understand more of what isnt being shown in the scene of the cartoon.
The text and image are in a complimentary relationship.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Less common in images. Important in film. Meaning not found in the actual image.

Denoted Image
The denoted image is also defined as the literal image. What do I see in this image?
Panzani: pasta, tin, tomatoes, onions, etc.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

This is what is left of the image when signs are deleted from the image. Meaning, there is no linguistics on the image or symbolic images as well. Naturalizes the symbolic image and leaves the image to be innocent and objective. This ties into message number 4: it I about the composition of the piece like in the Panzani, it would look like a still life of produce all as if they were being-there objects. Is also a non-coded image; detached of Connotation and is easily read. Needs linguistics to give it a more forward meaning. Anchorage can also be a denoted image.

Connotation Image
Is also defined as a symbolic image. What does this image suggest or imply?
Panzani: Just got back from the market, unpacking, preparing a meal etc.

Panzani Three Messages Linguistic Anchorage Relay Denoted Connotation

Demonstrated in Message 2/3 of the Panzani messages. A relay linguistic can also be an connotation image. Cropping, lighting, focus and other functions of altering an image are connotations. Also is a Coded image; totality of all the messages brought together.
The freshness of the produce, Italionicity and plentiful.