1.

A selling policy includes_____ (A) Method Of distribution (B) Terms Of sale (C) Guarantee and service (D) All of the Above (E) None of these 2. A price reduction to buyers who buy in large volumes is called a(n) (A) Quantity Discount (B) Cash Discount (C) Seasonal Discount (D) Trade Discount (E) None of these 3. Customization means? (A) Designing products to suit company (B) Designing products to suit individual customers (C) Designing strategies to suit both company and customers (D) All the above (E)None of these 4. What among the following is the feature of experienced goods? (A) These are intangible (B) These cannot be packaged (C) These cannot be touched (D) These can be evaluated only after use (E) All the above 5. Price strategies become more mixed during the _____ stage of the productlife cycle. (A) Growth (B) Maturity (C) Decline (D) Introduction (E) None of these 6. Consumer may be defined as one who buys____ (A) Goods (B) Services (C) Both (A) & (B) (D) Neither (A) or (B) (E) None of these 7. For ATM Card, PIN is provided by___ (A) Customer (B) Reserve Bank Of India (C) SEBI

(D) Govt Of India (E) Respective Bank 8. Indirect Marketing means (A) Marketing by non-sales persons (B) Market Survey (C) Market Research (D) Advertisements (E) None of these 9. Planning for Retirement Saving is a type of (A) Banking Option (B) Stock Market Option (C) Branding (D) Financial Planning (E) Mutual Fund Benefit 10.A Partnership between a domestic firm and a foreign firm is known as : (A) A joint venture (B) An international partnership (C) A multinational enterprise (D) Licensing (E) Exporting 11.Which among the following is an example of Competition based pricing ? (A) Firms Bidding for a particular project (B) 9 % mark up on cost ex factory (C) Higher price of a highly popular brand of shoe (D) All of the Above (E) None of these 12.In non profit oriented marketing_____ (A) Objectives are more complex (B) Objectives are less complex (C) Objectives are very simple (D) Objectives are not defined (E) None of these 13. Routinisation of Decision by the channels of distribution helps in which of the following ? (A) Delivery of Goods (B) Cost reduction (C) Pricing Decision (D) Cost increase (E) Marketing 14.Which of the following helps best the better allocation of a firm's finite resources?

(A) Marketing Information System (B) Market segmentation (C) Marketing research (D)Marketing Mix (E)Promotion Mix 15.Marketing efforts are specifically aimed at (A) Distributing Something of Value to buyers and sellers (B) Facilitating satisfying exchange (C) Developing new products for target markets (D) Understanding buyers behavior to meet buyer needs (E) Distributing products at the right price to store 16.Direct Marketing means (A) Face-to-face marketing (B) Melas (C) Seminars (D) Indoor marketing (E) None of these 17.Marketing is best defined as : (A) Matching a product with its market (B) Promoting and selling products (C) Facilitating satisfying exchange relationships (D) Distributing products at the right price to stores (E) None of these 18."Relationship" in marketing means (A) Relation between salesperson (B) Relation between buyer and seller (C) Relation between company and consumer (D) All of these (E) None of these 19.The term "Globalisation" means___ (A) Opening the economy for world trade (B) Closing the economy (C) Both (A) & (B) (D) Neither (A) or (B) (E) None of these 20.Which of the following is a durable good? (A) Refrigerator (B) Biscuits (C) Soap (D) Salt (E) None of these

ANSWERS
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SBI CLERKS MARKETING KNOWLEDGE PRACTICE QUESTIONS

1. One of the following is not included in the 7 Ps of Marketing. Find the same_____________ (A). Placement (B). Price (C). Production (D). Promotion (E). Product Ans. (C). Production 2. Analysis of marketing problem helps in ______________ (A). Evaluating marketing opportunities (B). Reducing marketing staff (C). Reducing profits (D). Good communication (E). Motivation

Ans. (A). Evaluation Marketing Opportunities 3. Innovation is marketing is same as _________________ (A). Motivation (B). Perspiration (C). Aspiration (D). Creativity (E). Team work Ans. (D). Creativity 4.Market Segmentation is required for _________________ (A). preferential market (B). OTC Marketing (C). Internal Marketing (D). Identifying sales persons (E). Identifying prospects Ans. (E). Identifying prospects 5. Bank ATMs are__________________ (A). Delivery outlets (B). market plans (C). Personalized Products (D). Tools for overcoming buyers resistance (E). Motivating tools Ans. (C). Personalized Products 6. Internet Banking helps in __________________ (A). door-to-door canvasing (B). Making more number of cold calls (C). Easy access to customer transections (D). Market Survey (E).Market research Ans. (C). Easy access to customer transections 7.Cross-selling means ________________ (A). selling by a cross-section of people (B). selling to HNIs (C). selling to a cross-section of people (D).Selling to NRIs (E).Selling other products to existing customers Ans. (E).Selling other products to existing customers 8.The USP of current account is _______________ (A). High minimum balance (B). no restrictions on transactions (C). no internet payable (D). restricted deposits (E). Easy credits Ans. (B). no restrictions on transactions 9. The USP of a car loan is_________________ (A). High rate of interest

(B).Easy EMIs (C).Lump-sum loans (D).Available only to doctors (E). available only to businessmen Ans. (B).Easy EMIs 10.Leads for home loans can be obtained from______________ (A). cooperative societies (B). Existing borrows (C). builders (D). builders e .Traders Ans. (C). builders 11. Leads for industrial loans can be obtained from______________ (A). Reserve bank of India (B). District industrial centers (C). colleges (D). Export houses (E). Trade centers Ans. (B). District industrial centers 12. SME Means____________ (A). Selling and Marketing Establishment (B). Selling and managing employees (C). Sales and Marketing entity (D). small and medium enterprises (E).small and micro entities Ans. (C). Sales and Marketing entity 13.The target group for SME Loan is _______________ (A).All salaried persons (B). government undertakings (C). all entrepreneurs (D). all students (E). all housewives Ans. (C). all entrepreneurs 14.Leads for tractor loans can be availed from_______________ (A). farm laborers (B). Authorized dealers of tractors and farm equipments (C). Bullock cart owners (D). Marginal land owners (E). RTA Officers Ans. (B). Authorized dealers of tractors and farm equipments 15. Customization result in ________________ (A). Customer exodus (B). Customer retention (C). Customer complaints (D). Training of staff (E). varying the interest rates

Ans. (B). Customer retention 16.Find the correct sentence__________ (A).Higher the price, higher are the sales (B).More number of sales pesons leads to more sales (C). mission statement is part of market plan (D). better sales incentives means better performance (E). all customers are profitable customers Ans. (C). mission statement is part of market plan 17. Bank assurance can be sold to ____________ (A).all banks (B). all insurance companies (C). insurance agents (D). all existing and prospective bank customers (E). stock brokers Ans. (D). all existing and prospective bank customers 18. The target group for bulk deposits is _____________ (A). salaried persons (B). small traders (C). corporate MNCs (D). Housewives (E). Minor children Ans. (C). corporate MNCs 19. Debit cards can be best sold to_____________ (A). Existing customers (B). school childrens (C). trusts (D). waqf board e .Educations institutes Ans. (A). Existing customers 20.A low EMI indicates___________ (A). high loan burden (B). long repayment period (C). cheap loans (D). costly loans (E). very short repayment period Ans. (C). cheap loans 21. EMI can be marketing tool when________________ (A). EMI is very low (B). EMI is very high (C). EMI is fluctuating (D). EMI is constant (E). EMI is ballooning Ans. (A). EMI is very low 22. Advertisements are necessary for ______________ (A). only old products (B). launching new products

(C). only costly products (D). only obsolete products (E). advertisements are wasteful expenses Ans. (B). launching new products 23. Publicity is required for ____________________ (A). Generating more number of leads (B). better training of sales persons (C). market survey (D). Product designing (E). OTC Marketing Ans. (A). Generating more number of leads 24. NAV is the price of __________________ (A). Entire fund value (B). one unit of a fund (C). surrender value (D). average value of shares (E). dividends paid in a year Ans. (B). one unit of a fund 25.A Master policy in the case of Life insurance indicates___________________ (A). policy is sale (B). policy is in the name of servant (C). only one life is assured (D). there are several beneficiaries (E). life assured should be a male Ans. (D). there are several beneficiaries 26. Customer database is useful for ________ (A). advertisements (B). word-of-mouth publicity (C). CRM Functions (D). PR functions (E). Sales persons training Ans. (C). CRM Functions 27. CRM(Customer Relationship Management) is ______________ (A). A pre-sales activity (B). A tool for lead generation (C). an ongoing daily activity (D). the task of a DSA (E). back office duty Ans. (B). A tool for lead generation 28. Find the incorrect answer_________________ (A). cross-selling is an expensive way of marketing (B). market segmentation can boost lead generations (C). customer lifetime value is a marketing tool (D). surrogate marketing is a type of viral marketing (E). internet banking can replace ATMs Ans. (E). internet banking can replace ATMs

29. Financial inclusion needs canvassing the accounts of ______________ (A). Financial Institutions (B). NRIs (C). HNIs (D). Housewives (E). Persons below a specified income level Ans. (E). Persons below a specified income level 30. Effective retail banking presupposes____________ (A). Large Premises (B). Huge kiosks (C). big sales force (D). coordination between marketing and front office staff (E). More products Ans. (D). coordination between marketing and front office staff You might also like: SBI CLERKS EXAM 2009 Punjab National Bank Clerk Exam., 2010 Solved Paper Punjab National Bank PNB Clerk Exam 2010 Paper BANK EXAMS MARKETING KNOWLEDGE
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161. Cross-selling covers (A) Identifying customer needs (B) Matching the Products to customer needs (C) Convincing the customers of Product benefits (D) Responding to questions and objections of customers (E) All of these 162. A Prospect means (A) Any customer who walks into the Bank (B) An employee of the Bank (C) A customer who is likely to be interested in Banks Product or service (D) A Depositor of the Bank (E) A Borrower of the Bank 163. A Lead means (A) A Prospect who is more likely to avail of the Banks Product (B) A Political Leader (C) A Religious Leader (D) A Bank Chairman (E) None of these 164. Innovation means (A) Compensation (B) Inspiration

(C) Additional perquisites (D) Implementing new ideas or new methods (E) None of these 165. A Call means (A) Calling on friends (B) Calling on Bank employees (C) Calling on Prospective customers (D) To make telephone calls (E) Calling on relatives 166. The Traditional Marketing style involves (A) Telemarketing (B) Digital Marketing (C) Indirect Marketing (D) Direct Marketing (E) All of these 167. Modern methods of Marketing include (A) Publicity on the net (B) Advertisement on the net (C) Soliciting business through e-mails (D) Telemarketing (E) All of these 168. A true marketing mindset requires (A) Command and order mindset (B) Control mindset (C) Active mindset (D) Passive mindset (E) None of these 169. Which of the following sentences is True ? (A) Marketing is not required in a Buyers Market (B) Marketing is not required in a Sellers Market (C) Marketing is not required due to globalization (D) Marketing is not required due to competition (E) Marketing is not required due to liberalization 170. For effective marketing, the salesmen should have which of these qualities (A) Creativity (B) Team spirit (C) Motivation (D) Effective communication skills (E) All of these 171. Market information means (A) Knowledge of shops and bazaars (B) Knowledge of shopping malls (C) Knowledge of customer profile and product mix (D) Knowledge of various languages (E) None of these 172. Market Research is needed for

(A) Deciding the market area (B) Deciding the right product to be sold (C) Making proper marketing decisions (D) Deciding right time to sell (E) All of these 173. Which of the following statements is True ? (A) Marketing makes the Company to go into loss due to higher expenses (B) Marketing is not required in profit-making companies (C) Marketing sharpens the minds of the employees (D) Marketing is a time-bound seasonal function (E) Marketing is a waste of time 174. Marketing Plan helps in (A) Better lead generation (B) Better systems (C) Better results (D) Improved Balance Sheet (E) Better customer service 175. If Marketing is done effectively, which of the following is not required (A) Advertisement (B) Publicity (C) Market Research (D) Market Segmentation (E) None of these 176. Motivation means (A) Inspiring employees to perform better (B) Better Communication Skills (C) Sales coaching (D) Market Research (E) None of these 177. In a Selling Process in todays world (A) Only standard products are sold (B) No customization required (C) The Seller need not have product knowledge (D) The Seller should aim at customer satisfaction (E) Only quantum of sales matters 178. Find the True statement (A) Marketing is a waste of the employees time (B) Marketing is not required in India due to its vast population (C) Marketing involves additional work (D) Marketing involves team work (E) Marketing is not required today due to IT advancement 179. A Target Market is (A) Entire country (B) Entire city (C) Entire globe (D) That which consists of customers who need the identified product

(E) All of these 180. Sales forecasting involves (A) Sales Planning (B) Sales pricing (C) Distribution Channels (D) Consumer tastes (E) All of these Answers: 161.(B) 162. (C) 163. (A) 164. (D) 165.(C) 166. (C) 167. (E) 168. (A) 169.(B) 170. (E) 171. (C) 172. (E) 173.(E) 174. (E) 175. (B) 176. (A) 177.(D) 178. (D) 179. (D) 180. (E)
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