Guy Kawasaki Operating Plan Example

Guy Kawasaki's Financial Tools for pitching a business- Instructions
Overview Financial Summary

Note: This is an example of a high-level summary of financial projections that you might use in an
executive summary or in a first pitch to investors. It is purely illustrative. This is not intended to reflect
general standards or targets for any particular company or sector
Income Statement
Note: This is an example of a format for the Income Statement from a monthly operating plan for a
company in its second year of revenues. This is purely illustrative and is not intended to reflect general
standards or a real-world scenario. This is intended to show the level of detail that an investor would
expect in an operating plan income statement for an enterprise software service company.
In a real operating plan, the revenue numbers would accurately reflect the growth in customers shown
in the metrics at the bottom, and all the other numbers would scale appropriately with that growth. In
your own plan, you need to develop and justify the key assumptions driving revenue growth and
expenses, and then present the numbers in a way that is suitable for your industry and business model.
Note: You can read my blog post for more information. >
Typical Startup Company
Summary of Projections ($MM)

Revenues
2012
0.20 $
Expenses
1.80
Profit
Investment Received
(1.60) $
2.50
2012
4.60 $
2012
12.60 $
2012
26.20 $
2012
52.40
6.70
11.30
21.50
41.60
(2.10) $
1.30
4.70
10.80
5.00
Driving Metrics:
New Users (000s)
Renewals (000s)
Avg Monthly Fee
Head Count
Garage.com Template
1.0
60
12.5
0.8
60
24.2
9.8
65
48.8
25.5
65
72.6
55.8
70
18
36
68
126
245
Do Not Distribute without Permission
Garage.com Template
Do Not Distribute without Permission
Typical Startup Company

Monthly Operating Plan: 20XX
Income Statement
January
February
March
April
May
Bookings
New
Renewals
Services
Total Bookings
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
121,000
121,000
121,000
121,000
121,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
67,000
67,000
67,000
67,000
67,000
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
18,000
18,000
18,000
18,000
18,000
49,000
49,000
49,000
49,000
49,000
73.1%
73.1%
73.1%
73.1%
73.1%
19,000
19,000
19,000
19,000
19,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
23,900
23,900
23,900
23,900
23,900
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
24,200
24,200
24,200
24,200
24,200
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
Revenues
Contract Fees
Services
Net Revenues
Cost of Sales
Data Center
Service Expense
Total Cost of Sales

Gross Profit
Margin
Operating Expenses
Engineering
Salaries/Benefits
Other
Sales
Commissions
Salaries/Benefits
Travel/Entertainment
Other
Marketing
Salaries/Benefits
SEM/SEO/PR
Events/Conferences
Other
General/Administrative
Salaries/Benefits
Rent/Office
Legal/Accounting
Other
Total Operating Expense
Operating Income/(Loss)
Depreciation
Interest
Taxes
Net Income/(Loss)
Headcount
800
800
800
800
800
34,860
34,860
34,860
34,860
34,860
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
101,960
101,960
101,960
101,960
101,960
(52,960)
(52,960)
(52,960)
(52,960)
(52,960)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(52,810)
(52,810)
(52,810)
(52,810)
(52,810)
12.0
12.0
12.0
12.0
12.0
Income Statement Metrics

New Customers
Renewals (75%)
Cumulative Customers
Average Monthly Fee
Revenues per Employee
Expense per Employee
$
$
$
85
24
960
1,000 $
5,583 $
9,997 $
85
24
1037
1,000 $
5,583 $
9,997 $
85
24
1114
1,000 $
5,583 $
9,997 $
85
24
1191
1,000 $
5,583 $
9,997 $
85
24
1268
1,000
5,583
9,997
June
July
August
September
October
November
December
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
85,000
24,000
12,000
121,000
121,000
121,000
121,000
121,000
121,000
121,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
52,000
15,000
67,000
67,000
67,000
67,000
67,000
67,000
67,000
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
5,500
12,500
18,000
18,000
18,000
18,000
18,000
18,000
18,000
49,000
49,000
49,000
49,000
49,000
49,000
49,000
73.1%
73.1%
73.1%
73.1%
73.1%
73.1%
73.1%
19,000
19,000
19,000
19,000
19,000
19,000
19,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
14,000
5,000
23,900
23,900
23,900
23,900
23,900
23,900
23,900
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
6,200
11,000
4,500
2,200
24,200
24,200
24,200
24,200
24,200
24,200
24,200
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
5,000
4,000
12,000
2,400
800
800
800
800
800
800
800
34,860
34,860
34,860
34,860
34,860
34,860
34,860
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
22,000
7,500
3,500
1,200
660
101,960
101,960
101,960
101,960
101,960
101,960
101,960
(52,960)
(52,960)
(52,960)
(52,960)
(52,960)
(52,960)
(52,960)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(800)
1,450
(500)
(52,810)
(52,810)
(52,810)
(52,810)
(52,810)
(52,810)
(52,810)
12.0
$
$
$
85
24
1345
1,000 $
5,583 $
9,997 $
12.0
85
24
1422
1,000 $
5,583 $
9,997 $
12.0
85
24
1499
1,000 $
5,583 $
9,997 $
12.0
85
24
1576
1,000 $
5,583 $
9,997 $
12.0
85
24
1653
1,000 $
5,583 $
9,997 $
12.0
85
24
1730
1,000 $
5,583 $
9,997 $
12.0
85
24
1807
1,000
5,583
9,997
Total
20XX
1,020,000
288,000
144,000
1,452,000
624,000
180,000
804,000
66,000
150,000
216,000
588,000
73.1%
228,000
168,000
60,000
286,800
74,400
132,000
54,000
26,400
290,400
60,000
48,000
144,000
28,800
9,600
418,320
264,000
90,000
42,000
14,400
7,920
1,223,520
(635,520)
(9,600)
17,400
(6,000)
(633,720)
12.0
(633,720) checksum
$
$
$
1020
288
1807
1,000
67,000
119,960

Guy Kawasaki Operating Plan Example

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Guy Kawasaki Operating Plan Example

Diunggah oleh

Hak Cipta:

Format Tersedia

Guy Kawasaki's Financial Tools for pitching a business- Instructions

Overview Financial Summary

Typical Startup Company

Summary of Projections ($MM)

Do Not Distribute without Permission

Do Not Distribute without Permission

Typical Startup Company

Total Cost of Sales

Total Operating Expense

Income Statement Metrics

Anda mungkin juga menyukai