Ref No: __________ __________

Date:

______ ____

PRE-FEASIBILITY REPORT

SUMMER FUN MELA

G.C.M.S, ABBOTTABAD Students

May 2012

Tables of Contents
Detail

1. Dedication 2. Disclaimer 3. Executive Summary 4. Purpose of the Event 4.1 Upgrading Goodwill 4.2 Innovation 4.3 Healthy Environment, Expression & Standard 4.5 Talents Grooming 4.6 Youths Comfort 5. Articles Required 5.1 Donations 5.2 Stipends 5.3 Equipment & Stationary 6. Who & How to Organize 6.1 Organizing Committee 6.2 Tasks & Responsibilities 6.3 Sponsors 6.3.1 Responsibility 6.4 Resource Management 6.4.1 Stage Decorum 6.4.2 Stalls 6.4.3 Advertisement 6.4.4 Sound System 6.4.5 Others 6.4.6 Responsibility 6.5 Event Management 6.5.1 Reception 6.5.2 Stage Performers 6.5.3 Song Dedication 6.5.4 Musical Chair Competition 6.5.5 Moving Basket 6.5.6 Advertisement of Businesses 6.5.7 Display of Sponsors Stalls 6.5.8 Refreshment 6.5.9 Others 6.5.10 Responsibility 6.6 Special Children Gift & Necessities 7. Chief Guests 8. Estimated Budget

Page # 3 4 4 4 4 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

8.1 Estimated Expenses 8.2 Total Estimated Revenue

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DEDICATION
The Holly Prophet Mohammad (PBUH) from where all systems and standards for quality can be downloaded directly, which are applicable everywhere; from daily life together dynamically changing business environment. & Our Dear parents and Teachers who taught us the true meaning of life

Disclaimer:
The purpose and scope of this information memorandum is to introduce the subject matter and Provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. We do not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. The prospective user of this memorandum is encouraged to carry out additional diligence and gather any information he/she feels necessary for making an informed decision.

EXECUTIVE SUMMARY
This GCMS Marketers entails establishing a Summer Fun Mela in Galiat Metropolitan Institute Abbottabad. The total project cost for setting up this event is estimated at Rs. Rs. 75000. The project is financed through Sponsors. The overall proposed capacity of the event is 200 people. Purpose of the event is basically to fund raising for the help of special childrens of Abbottabad.

PURPOSE OF THE EVENT

By the grace of Almighty, we have planned to organize the Summer Fun Mela Festival in the Galliat Metropolitan Institute for the Special Children of Abbottabad by facilitating them financially as well as compete with their basic requirements. G,C.M.S Marketing Group students are working effectively and efficiently in event (managing, research) for the last two weeks. It will one of the most unique event which will help to groom the talent of a race that belongs to nearby Professionals and G.C.M.S Students as well. It is situated in 273, Mansehra Road Sikandarabad, Abbottabad, Pakistan.

The area of Galliat Metropolitan Institute and affiliated area is totally peaceful and can play a very pivotal role to support the dynamic environment.

This particular pre-feasibility comes under the Social sector.The objective of this prefeasibility report is primarily to provide an overview of the event.. This project prefeasibility may form the basis of an important investment decision and in order to serve this objective, the document covers various aspects of the business concept development, startup, marketing, finance and business management.
Some purposes and the necessary assumptions which will be the essence of G.C.M.S Marketing Execuitives are:

UPGRADING GOOD Will

It will provide the opportunity to the sponsors which will help in improving and upgrading their goodwill in potential market.They have chance to present unique product & services..
INNOVATION

As there is no other institute which offers summer fun Mela festival, so G.C.M.S Students got an innovative idea to serve the students & Professionals with quality atmosphere of learning and also our sponsors have chance to give unique ideas & innovation in this event..
HEALTHY ENVIRONMENT, EXPRESSION AND STANDARD

The event will create such an environment for students in which they will have freedom to generate business idea with other students and professional industries as well.
TALENT GROOMING

Its purpose would be to discover the hidden potential of students in education, professional and extra co-curricular activities. Here organizations have also chance of grooming the talent of their employees & search right & potential employee in their organization.
YOUTHS COMFORT

So many students commute between different cities to seek opportunity to waste time and stamina. Now they will access the opportunity at their doorstep which will encourage them to show their potential & professionalism.. As the presumptions for the establishment of G.C.M.S students are and probable evidence so we request your support for G.C.M.S Marketing Students. The main purpose of G.C.M.S Marketing students would be to serve humanity by serving the nation specially introducing and developing the talent in professional life..

Articles Required Donation:

cash To special children but in the form of their necessities not in

Stipends:

According to budget if possible

Equipment & Stationary:

According to the administration of the schools or the caretakers of special children.

Who & How to Organize:

G.C.M.S students of Marketing Specialization & Willing students & Administration Personals of Goliath Metropolitan Institute can also be a part of organizing members.

Organizing Committee:
Sponsors Resource Management Event Management

Tasks & Responsibilities: Sponsors: Pre targeted sponsors are FES ZONG NEXUS D OPERA NESTLE ALOKOZAY GROUP OF COMPANIES SAHRA TRUST LAST LOOK ITALIAN PIZZA CHEN-ONE WATEEN AIMC WOMEN MEDICAL COLLEGE MUSLIM SCHOOL & COLLEGE

PINE HILLS Basic objective of sponsors are Fund Raising Goodwill of sponsors Responsibility: Finance/Fund Managers are responsible. Resource Management: Stage decorum: Stalls: include fun, food, business & other interests of public Total Number of stalls 20 Charge per stall rent 700 Single Table with Two chairs should provide to each stalls approx. by resource managers. Advertisement: Including banners, pamphlets, tickets & invitation cards Sound System: DJ will be hired with sound system. Others: Include any extra logistic, furniture, printing etc. Responsibility: Resource managers are responsible for all above operations. Event Management: Reception: Stage Performers: DJ and may be singers who entertained people at stage will be hired. Song Dedication: Any Body can dedicate song in just Rs.50 to his/her dearest one while every 15th song will be dedicated free of cost. Musical Chair Competition: Moving Basket: Advertisement of Businesses: Anybody can advertise his/her

business entity for 5 min duration just in Rs.200 Display of Sponsors Stalls: If they are willing their stalls will be entertained free of cost. Refreshment: Refreshment of Guests will be entertained by Event Management but entertainment of Visitors will be Charged Rs.50.In which one bottle of cold drink & two samosas provided Others: including Auction, Ticket Prize Contest, Best Stall Prize, Best song prize Responsibility: Event Managers are responsible for all above operations. Special Children Gifts & Necessities: For our special childrens as mentioned by the school management & caretakers. Chief Guests Any Famous social personal, Social Worker & Sponsors are chief guests. ESTIMATED BUDGET Estimated budget of this entertaining Summer Fun Mela is mentioned

Revenue from Stalls.. Rs.14000/Revenue from Tickets.... Rs.20000/Revenue from Song dedication... Rs.2500/Adv facility for business...... Rs.4000/Refreshment Facility.... Rs.2500/Other Contribution...... Rs.17000/Sponsors Contribution..... Rs.240000/-

TOTAL BUDGET...................................Rs.300000/-

ESTIMATED EXPENSES Estimated expenses of this entertaining Summer Fun Mela is mentioned

Printing Expenses. Rs.10000/Tents & Stalls....... Rs.15000/Stage Decorum...... Rs.7000/Sound System.... Rs.10000/Logistic Exp.. Rs.3000/Generator Exp Rs 4000/Crockery Exp Rs 4000/Singer Exp...... Rs.20000/Refreshment Exp. Rs.5000/Other Miscellaneous Exp..... Rs.5000/-

TOTAL EXPENSES . Rs.83000/-

TOTAL ESTIMATED REVENUE: Total Est. Revenue = ESt. Budget Est. Expenses = Rs.300000 = Rs83000

Rs.2,17,000/-

Collected Revenue Goes to Special Childrens after filling the setups as well caretakers.

Thanks

Government College of Management Sciences Abbottabad Masters in Business Administration - Marketing