5.

LIMITATION OF THE STUDY:

Every research has its own limitation and present research work is no exception to this general rule the inherent limitation of the study are as under: Interview method, which was followed in the present research work, is relatively more time consuming. In addition to this it is very expensive method, especially when spread geographic sample is taken. Questionnaire method can be used only when respondents are literate and co-operative. Sample size was 70 that are not enough to study the awareness of Independent individuals. As sampling techniques is convenient sampling so it may result in personal bias. Even respondent give bias answers. Time is main constraint of the research as we have been given project as well as study simultaneously.

6.FINDINGS AND RECOMMENDATIONS :

From the above analysis, I found that even though certainly not the best or deepest of markets in the world, it has ignited the growth rate in mutual fund industry to provide reasonable options for an ordinary man to invest his savings.

With the help of

Give more importance to safety and return attributes because Independent Financial Advisors are more concern about safety and of giving more benefit of the investments to their clients. Independent Financial Advisors who are not suggesting their clients to invest in mutual funds due to their lack of knowledge of mutual funds. So, NJ India Invest should ar-range mutual fund awareness Program of their and other independent Financial Advi-sors on regular basis. By providing better service NJ India Invest should try to attract the Independent Finan-cial Advisors to join with them. NJ India Invest should arrange special mutual fund awareness program for gener-al public. So they can directly work with NJ India Invest as direct client. Majority of the Government employees take into consideration tax benefits before mak-ing any investment. So NJ India Invest should highlight tax benefits in mutual funds. NJ India Invest should launch its brand awareness campaign to be successful in Mutual fund advisory service providero NJ India invest should also concentrate on youngster who are interested in savings so make them aware about different schemes for investment and arrange seminars for col-lege going students, by this company gets more customers connected for long period.o Put hoardings outside the colleges making NJ INDIA known to them and try to attract them.

Key Findings: Around 50% of the investors invest to maximize their returns and they are ready to take moderate risks in their investment portfolio of the investors give importance to the fact that their investment should grow in value over a period of time

-vestors

also cater trust which has been lost due to US-64. Most of the investors give importance to return, tax saving etc. are to get something in return for their investment and the risk they are taking.
20-30 is to earn the higher return. 30years concentrates on safety and tax saving and they even take care of the

liquidity.