Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Choose the applicable purpose of this PAR from the following choices, then click the "Open Form" button to initiate the selected form: New Product - to propose initial pricing specific to a new product New Version - to propose initial pricing specific to a new version of an existing product New Language or Component - to propose initial pricing specific to a new language or a new component/ functionality (i.e., plug-in, module, 3rd party plug-in, etc.) of an existing product Price Change - to propose a permanent price change on an existing product SKU (i.e., education, doc set, licensing
program, or distributor price change; price change for a particular language or configuration)

New Price Point - to propose a permanent new price point (i.e., new SKU) for an existing product (i.e., adding OEM, ESD, education, or licensing program pricing; 3rd party product: training cd/book) Rebate - to propose a rebate offer or program (i.e., end-user "mail-in" rebate, back-end "retail" rebate, or partner
rebate program)

Promotion - to propose a limited-time promotion on an existing product Pricing Standard / Program - to propose a pricing standard or program across all or most products (i.e., "not product specific"; new support program, post-announce upgrade policy, cd & doc sets, distributor margins, licensing program Open Form
Version 2.0

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section

View as PDF

Initial Questions

Section 1 General Info

Section 2 Pricing

Section 3 Fin. Impact

Section 4 Rev. Recog.

Section 5a Oper. Dates

Section 5b Oper. Details

Section 6 Approval

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INITIAL QUESTIONS

HELP

This page/section must be completed before proceeding to any other section of the form
Will pricing be different than current version? Will this PAR include promotional pricing? Will this PAR include SI/OEM pricing? No No No

Products Product Contribute Other Product Management Business Unit (PMBU)

Sustaining

Version 6.5 Version

+ Row

- Row

+ Row

- Row

(to select multiple values, use Control Click)

Sustaining - PPBU

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS Select the applicable Language(s) in which the product(s) will be available:
Tier 1
English-UE (N.A.) English-IE (non-N.A.) German Japanese French French - Canadian All Tier 1

Tier 2 & 3
Chinese Simp. Chinese Trad. Danish Dutch Finnish Italian Korean Norwegian Portuguese Spanish Spanish (N.A.) Spanish (L.A.) Swedish All Tier 2 & 3 Czech Hungarian Turkish Russian Polish

Tier 4
Bulgarian Croatian Romanian Slovak Slovenian Ukrainian Estonian Latvian Lithuanian

Multi-Language / Other

Select the applicable Region(s) in which the product(s) will be available:

North America Latin America Other Eastern Europe & MEA Northern Europe Southwest Europe DACH Asia Japan Worldwide

Select the applicable Market Segment(s) through which product will be available:
Commercial Other Education Government Non- Profit

Select the applicable Channel(s) through which product(s) will be available:

None (n/a) Direct - Web Direct - Phone Direct - CLP Direct - FLP Other Resale - TLP Fulfillment - TLP Shrinkwrap Resale -CLP Resale - FLP Fulfillment -CLP Fulfillment - FLP Golden Master/ESD

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS If Licensing Channel, select the applicable offering(s):
Full License Upgrades Other Upsell/Trade-Up Upgrade Plan / Maintenance Maintenance & Support Support High Volume Pricing

Are the default discounts and margins being accepted for the Licensing pricing category?

Yes

No

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section

View as PDF

Initial Questions

Section 1 General Info

Section 2 Pricing

Section 3 Fin. Impact

Section 4 Rev. Recog.

Section 5a Oper. Dates

Section 5b Oper. Details

Section 6 Approval

Click on tabs to navigate between sections, or click the Previous/Next button at bottom of page

PAR#PRD021275 Submit Date05/07/2012 Approval Date05/23/2012

StatusApproved PAR TypeNew Version PAR Owner(s)Margrit Fontanilla HELP

SECTION 1: GENERAL INFORMATION Product / Version Contribute 6.5 Business Unit Sustaining - PPBU Description/Purpose of PAR

This PAR is for the next release, version 6.5, of Contribute. Pricing is remaining the same as the previous version (6.0). The only difference to the SKU offering is that CONC/CONC Uplift SKUs will not be offered in version 6.5

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section
Initial Questions Section 1 General Info

View as PDF
Section 2 Pricing Section 3 Fin. Impact Section 4 Rev. Recog. Section 5a Oper. Dates Section 5b Oper. Details Section 6 Approval

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SECTION 2: PRICING Pricing Highlights Table Universal English European

(Annual Budgeted FX Rate)

HELP
+ Row - Row

Japanese
(Annual Budgeted FX Rate) Conv. Rate (JPY/$1USD)

Product (Configuration)
Est. St. Price
Distr. Margin

Conv. Rate (EUR/$1USD) Conv. Rate (EUR/$1GBP)

0.78084 1
Distr. Margin

116.168

Est. Street Price in USD

0.00 0.00 0.00 0.00 0.00 0.00 0.00

Est. Street Price in USD

0.00 0.00 0.00 0.00 0.00 0.00 0.00 + Row - Row

in USD
See attached Pricing Tem 0.00

in EUR
0.00

in GBP
0.00 0.00 0.00 0.00 0.00 0.00 0.00

in JPY
0.00

Distr. Margin

0.0

0.0

0.0

Promotional Pricing Table

Summary of Promotion (config/platform/promo)

Currency
USD USD

Other Currency
-N/A-

Est St Price or Rebate Amt

Distr. Margin

Projected Revenue

Lang.

Start Date End Date

SI / OEM / ISV Pricing Table

Tier(s) / Level(s)

+ Row

- Row

Currency
USD USD

Other Currency
-N/A-

Price per Unit

Basis for Pricing

The pricing strategy is not changing from the previous version 6.0 pricing Pricing templates will be attached to this PAR as soon as available.

Product PAR Form

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section
Initial Questions Section 1 General Info

View as PDF
Section 2 Pricing Section 3 Fin. Impact Section 4 Rev. Recog. Section 5a Oper. Dates Section 5b Oper. Details Section 6 Approval

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SECTION 3: FINANCIAL IMPACT (Consult your Controller for assistance with this section) Revenue Forecast Table
Qtr/FY Forecast - Approved QRF 0.00 Forecast - Revised with pricing per PAR $0 Diff. between Approved QRF & Revised per PAR $0

HELP

Q4201

Qtr/FY

Q1201

Qtr/FY

Q2201

Qtr/FY

Q3201 $0 $0 $0

Annual

$0 $0 $0

$0 $0 $0

$0 $0 $0

Full Retail (Est. Cost)0.00

Gross Margin (%)0.0

Forecasted Units0

Financial Impact Detail

This release does not change the established QRF.

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section
Initial Questions Section 1 General Info

View as PDF
Section 2 Pricing Section 3 Fin. Impact Section 4 Rev. Recog. Section 5a Oper. Dates Section 5b Oper. Details Section 6 Approval

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SECTION 4: REVENUE RECOGNITION IMPACT (Consult your Controller for assistance with this section) Revenue Recognition Impact None (n/a) Rebate (includes end-user rebates, back-end rebates paid to partners, bounty rebates)
MDF

HELP

Non-standard post-announce upgrade period

Rights to free/discounted future products, upgrades, or enhancements (includes discounts on additional software products, discounts marketed to Adobe customer base, free enhancements to be posted on Adobe's website, free upgrades under the grandfather policy)

Free/discounted maintenance, support, or services combined with current license purchase

Other

Amount of revenue impact / deferral0.00 Quarter(s) in which revenue can be recognizedQ3'12

Accounting Procedure for Revenue Recognition Impact

Manual adjustment - Revenue Finance Manual adjustment - Royalty Accounting System adjustment Other

Revenue Recognition Details Under SOP 97-2, an explicit commitment to deliver, or agreement to deliver, on a when-and-if-available basis a specific version of software with specific features and functionality is a specified upgrade right. Because Adobes policy allows customers to receive a free upgrade, revenue must be deferred because customers are given a 100% discount on a specified upgrade right. The percentage of customers estimated to exercise the upgrade right, or a redemption rate, can be applied to the deferred revenue. The revenue deferral for shrink-wrap products will start 90 days before the ship date of each Tier languages. Revenue deferral for licensing will be determined if its necessary at end of the quarter of which the product ships. NOTE revenue deferral amount is TBD and is not $0.

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section
Initial Questions Section 1 General Info

View as PDF
Section 2 Pricing Section 3 Fin. Impact Section 4 Rev. Recog. Section 5a Oper. Dates Section 5b Oper. Details Section 6 Approval

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SECTION 5a: OPERATIONAL DETAILS - DATES DATES (See Help text for details regarding Standard Dates) Operational Dates

HELP

Announce and Ship: August August pricelist (Shrink Pre-Order Date: August 1) PAR approval required by May 25 Pricing Completed and Notified by June 15 NEW SKUs created by May 25

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section
Initial Questions Section 1 General Info

View as PDF
Section 2 Pricing Section 3 Fin. Impact Section 4 Rev. Recog. Section 5a Oper. Dates Section 5b Oper. Details Section 6 Approval

Click on tabs to navigate between sections, or click the Previous/Next button at bottom of page

SECTION 5b: OPERATIONAL DETAILS Language(s) All Tier 1, Spanish, Spanish (N.A.), Spanish (L.A.) Region(s) Worldwide Market Segment(s) Commercial, Education, Government, Non-Profit Channel(s)

HELP

Shrinkwrap, Direct - CLP, Resale - CLP, Fulfillment - CLP, Resale - TLP, Fulfillment - TLP, Direct - Web, Direct - Phone

Licensing Program Default discounts and margins Offering(s) Yes

If No, explain in Licensing Program Details field and attach Licensing Pricing Category Matrix

Points
Licensing points are based on the ESP of USD shrinkwrap product and round up or down to the nearest 50 (i.e. $624 = 600 points). If nonstandard points are being proposed, explain in Licensing Program Details field and attach Licensing Pricing Category Matrix.

Full License, Upgrades, Upgrade Plan/Maintenance

Licensing Program Details

Implementation Details & Operational Impact

(Explain below - All implementation details and operational impact to any of the following areas: Order Fulfillment, Product Config., Pricing Config., Order Management, Direct Commerce, Customer Service/Care, Legal, Licensing Programs, Channel Distribution Sales)

Announce and Ship: August August pricelist (Shrink Pre-Order Date: August 1) PAR approval required by May 25 Pricing Completed and Notified by June 15 NEW SKUs created by May 25

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS Previous Next

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Validate Section

View as PDF

Initial Questions

Section 1 General Info

Section 2 Pricing

Section 3 Fin. Impact

Section 4 Rev. Recog.

Section 5a Oper. Dates

Section 5b Oper. Details

Section 6 Approval

Click on tabs to navigate between sections, or click the Previous/Next button at bottom of page

SECTION 6: APPROVALS

HELP

Display Approvers

Name/Position

UserID

App Date

Comments

Ms Monciela Vlahos Field/Functional Controller BPC Facilitator BPC Facilitator - Initial Review Tridib Roy Chowdhury BU/PM Level 2 Kaushik Sarkar Finance Controller Level 2 Tami Shoot CFO Shantanu Narayen COO BPC Facilitator BPC Facilitator - Final Review

mvlahos

05/08/2012 5/14/12: Revenue Assurance review by William Ma. 5/8/12: BU Finance review by Suresh Agarwal.

bpcrep

05/14/2012

bu2appcp

05/16/2012

morgan

05/17/2012

mgarrett

05/22/2012

snarayen

05/23/2012

bpcrep

05/23/2012

to Invisible

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Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS
modification products business_unit service_support region channel licensing Cont apprD1 apprD2 apprD3 apprD4 apprD5 apprD6 apprD7 apprD8 par_type New Version apprD9 apprD10 apprD11 apprD12 apprD13 apprD14 apprD15 apprD16 apprD17 apprD18 apprD19 apprD20 apprD21 apprD22 apprD23 apprD25 apprD26 apprD27 apprD28 apprD29 apprD30 apprD24 aRow1 aRow2 aRow3 aRow4 aRow5 aRow6 aRow7 aRow8 aRow9 aRow10 Appr 05/0 Und New aRow11 aRow12 aRow13 aRow14 aRow15 aRow16 aRow17 aRow18 aRow19 aRow20 aRow21 aRow22 aRow23 aRow24 aRow25 aRow26 aRow27 aRow28 aRow29 aRow30

env
par_status entry_date approval_date related_PARs product_version par_description forecasted_revenue rev_issues rev_rec_dollar_impact accounting_procedure start_date end_date form_number market_segment 2 Com Cont This The o 0 Righ 0 Manu

Section1 Section2 Section3 Section4 Section5a Section5b Section6 Form Locked

paruser Business_unit Currency Licsupoff Scenario Ssoff

alm Channel Org Partype

editorRoleparAdmi Process Id Appr_msgtype Appr_Msgtext

pdf_url submit_flag form_Initialized

Approvers

Email par owner par_number Rev_Rec_Not es

Under SOP 97-2, an explicit commitme

currappr buRepIds

lastappr

signedUserRow signedUserID initiatorID userFullName

Back to Section 6

Approval Decison WF ftask ARCHIVE_NOTIFY

margrit

currApprUserId

Product PAR Form

WARNING: PLEASE ENSURE THAT THE COMBINED ATTACHMENT SIZE IS 7 MB OR LESS. A LARGER SIZE MAY CAUSE DATA LOSS
businessUnits acctgProcedure revIssues revRecNotes revRecDollImpact tier Print & Classic Publishing Manual adjustment - Revenue F Rights to free/discounted future Under SOP 97-2, an explicit com 0