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On October 18th the Shanghai Centre Atrium will provide an outstanding showcase for Italian legwear from Castel

Goffredo and Lombardy. Womens legwear is a fashion accessory with a strong element of style, making an essential contribution to fashion trends. For this reason, at the Shanghai event eleven Lombard firms from the district of Castel Goffredo and the nearby province of Brescia, the owners of celebrated brands, have teamed up to present their products strategically on the big Chinese market, increasingly interested in high-end products which are much sought after by that segment of the Chinese clientele most sensitive to quality fashionwear and the intangible values of Italian style. The objective of the event and its related initiatives is to awaken the interest of Chinese buyers and importers at the high and medium-high levels and build up fruitful business relations over time. The highlight of the presentation will be the fashion show scheduled for Saturday 18th, with the most fashionable details of the stockings projected onto a giant screen. A trends section will also be set up in the catwalk area, presenting the collections of exhibiting brands. ITALIAN LEGWEAR SHANGHAI is organized by Centro Servizi Calze of Castel Goffredo in collaboration with the Mantua Chamber of Commerce and the Lombardy Region.The event provides the opportunity for a high level presentation of the Lombard production pole of womens legwear, showcasing aspects of the Castel Goffredo area, historically prominent in this sector with over 6,600 employees in some 400 manufacturing firms.To emphasize the missions high fashion profile, the layout of the show will have meeting and business spaces furnished with a particular attention to the design.The event will also bring out the aesthetic culture of the Italian district, a starting point for the success of Italian legwear around the world. The show will include film clips presenting the art and history of the territory in which the stocking industry has developed. The legwear industry of the Mantua district has an annual turnover of more than 1.3 million euros (2007 data), equal to about 90% of Italian production, exported worldwide with a share of around 70% of the total output of stockings and representing 10% of the provinces whole exports. Further, legwear from the Castel Goffredo district represents some 30% of world production and over 70% of European production of womens stockings.

ITALIAN LEGWEAR
a touch of excellence

EMY CALZE

MURA COLLANT

FRANZONI GIANMAURO

SCHINELLI
coat Lou boy shorts: Lou

GOLDEN LADY

SARAH BORGHI FRANZONI INTIMO E CALZE

jacket Lou, moulage Franzinpiedi, shoes Lou

shawl with moulage Franzinpiedi

moulage Franzinpiedi

photographer: STEFANO BIDINI assistent: GIANLUCA CISTERNINO stylist: FRANCESCA CAPURSO make-up and hair: FABIO CICERALE@HM BATTAGLIA models: HAYLEY KOHLE@Future SILVIA KURR@ICE digital art: DIGITOUCH

LEVANTE

TRASPARENZE

BBF SAN

CALZE BC

dress Franzinpiedi, shoes Lou

neck piece Lou, structured top Franzinpiedi, shoes Lou

dress Lou

babydoll Lou

Presents

BBF Gambetti srl


Via Duant, 26 46040 Guidizzolo - Mantova Tel.: +39 0376 819359 info@bbfgambetti.com www.bbfgambetti.com Contact: William Gambetti Collection Brand: BBF SAN

Calzificio Franzoni srl


Via Dei Caduti, 23 46040 Casaloldo - Mantova Tel.: +39 0376 74760 Fax: +39 0376 74528 peverada@franzonicalze.it www.franzonicalze.it Contact: Simone Peverada Collection Brand: FRANZONI INTIMO E CALZE

Emy Calze srl


Via Medole, sn 46043 Castiglione delle Stiviere - Mantova Tel.: +39 0376 670482 info@emycalze.it www.emycalze.it Contact: Marco Dara Collection Brand: EMY

Calze B.C. srl


Strada Lisnetta, 7 46042 Castel Goffredo - Mantova Tel.: +39 0376 782811 calze@calzebc.it www.calzebc.it Contact: Massimo Bensi Press: Matteo Mondini Collection Brand: CALZE BC

Gizeta Calze srl


Via Francia, 7/9 46042 Castel Goffredo - Mantova Tel.: +39 0376 77421 export@gizetacalze.it www.gizetacalze.it Contact: Rosanna Pegoraro Press: Raffaella Frizzi Collection Brand: SARAH BORGHI

Calzificio Mura Spa


Via Mantova, 88 46041 Asola - Mantova Te.: +39 0376 719841 info@muracollant.com www.muracollant.com Contact: Alessandro Balasini Collection Brand: MURA COLLANT

Calzificio Franzoni G. Mauro & C. srl


Sede legale: Via Mazzini, 14 25082 Botticino Sera - Brescia Tel.: +39 0302 793765 Sede operativa: Via Ponte Musia 23/25 25086 Rezzato - Brescia info@franzoni-calzamoda.com www.franzoni-calzamoda.com Contact: Andrea Franzoni, Maria Durante Press: Donatella Padovani Collection Brand: FRANZONI GIANMAURO

Calzificio Nuova Virgiliana Spa


Strada Casaloldo, 83 46042 Castel Goffredo - Mantova Tel.: +39 0376 77581 emanuele@virgiliana.it www.calzetrasparenze.com Contact: Bandioli Emanuele Press: Bresciani Piero Collection Brand:TRASPARENZE

Golden Lady Company Spa


Via Giacomo Leopardi, 3/5 46043 Castiglione delle Stiviere - Mantova Tel.: +39 0376 941211 info@goldenladycompany.org www.goldenladycompany.org Collection Brand: GOLDEN LADY

Levante Spa
Viale Avis, 32 46042 Castel Goffredo - Mantova Tel.: +39 0376 770376 info@levantegroup.com www.levantegroup.com Contact: Claudio Pacchioni Press: Giovanni Ghezzi Collection Brand: LEVANTE

Calzificio Schinelli srl


Via Svezia, 14 46042 Castel Goffredo - Mantova Tel.: +39 0376 770354 marco@calzificioschinelli.it www.calzificioschinelli.it Contact: Marco Schinelli Collection Brand: SCHINELLI

Organized by

In cooperation with

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