Questionnaire

Hello. I am carrying out a research work on the inter-relation of branding of products with their pricing, for which I have built up 3 questionnaires. Kindly fill them up with your true responses and help me conducting this survey successfully.

Strongly disagree

disagree

Neutral

Agree

Strongly agree

1. Personal profile

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Name _______________________________________________________________

Occupation Student Self employed Service Business Others, specify __________________________________________________

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Age 10-20 years 20-30 years 30-40 years 40-50 years 50+ years

2. 3. 4. 5.

Price Brand Quality Status concern

6. Services offered

7. TO ANALYZE CUSTOMER BEHAVIOR TOWARDS PRICING OF PRODUCTS.

1. I am a price sensitive customer (I tend to think a lot when it is a matter of buying a heavily priced product). price
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2. I like buying high-priced products because I believe they are more authentic and of better quality than the ones that are low-priced. quality
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3. I tend to buy high-priced products only when Im out for shopping with friends because I feel that they help me build up a high status. Perception of status
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4. I tend to buy high-priced products in the month in which I get a salary increment or bonus because my pocket doesnt allow me otherwise. income
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5. I prefer buying high-priced products when they are available at discounted prices rather than normal times. price
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6. I think that paying more for something when I can get the same quality at a lower price is foolishness. Id rather go for a low-priced product. price
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TO ANALYZE CUSTOMER BEHAVIOR TOWARDS BRANDING OF PRODUCTS.

7. I buy only branded products. brand

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8. I am a loyal customer for the products I buy. brand

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9. I use branded products because they are uncommon among masses. status
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10. I believe that luxury brands have good after sales service. services
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11. I believe that luxury brands are long-lasting. quality

12. I believe that luxury brands have superior quality as compared to the non-brands. quality
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13. I believe that luxury brands look really impressive. status

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14. I believe that association of a product with a particular group of company leads to preference for branded products. brand

15. I get really irritated when I get calls from sales persons trying to promote their brands.
services

16. I feel that ranking of branded products as portrayed by magazines, newspapers etc. are fake, biased and influenced. brand
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17.Which of the following, according to you, help build a good brand image? Quality,
price, services Quality Communication strategies Competitive pricing Good value added services Free trials and discounts Others
If Others, please specify ________________________________________________

TO STUDY THE ROLE OF PRICE EFFECT IN BRANDED PRODUCTS.

18. I will stick to the same product if their price is increased (I am a loyal customer to the product)? price
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19. I think with increase in income, people become more brand conscious. income
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20. I feel that theres no use buying a branded product if their first copy is available at a lower price in the market. price
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21. I believe that, in a particular sector of products, the better-branded products are always higher priced (or higher priced products always offer superior quality. Quality, price

22. If my income increases, I will opt for a higher-priced brand even if Im satisfied with the brand Im currently using. income
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23. I prefer the following when it comes to brands. Brand, price, quality
Products from bigger companies with wider distribution Products from companies with good warranty and after sales service Products from local companies with better price and slightly lesser quality Products belonging to companies with good brand image Others : please specify _______________________________________