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Diploma in Business Marketing and Diploma in Business (Algonquin) Business Marketing Students in the Business Marketing program at Algonquin College learn all aspects of marketing, from product conception to consumption. The program provides both marketing theory and applied learning through a number of marketing courses, culminating with a comprehensive marketing plan project with an industry client in the fourth level. This is a Mobile Learning Program. As a student in this program you will require a mobile computing device, for example a laptop or tablet computer. Ontario College Diploma 2 Year(s) Program Code:0214E01FWO Academic Year: 2011/2012 Our Program This two-year Ontario College Diploma program provides students with a specialization in marketing and a strong general education in business. Students receive an application-oriented education in all aspects of marketing from product conception to product consumption. In addition, students build mobile computing skills by interacting in a collaborative fashion with peers, project clients and course leaders. This collaborative environment allows graduates to immediately contribute in a meaningful way to an organization's marketing program using modern information technology tools. Students also benefit from the application of computing technology in the program through enhanced research abilities, collaborative learning, computer proficiency and improved communications skills. The program consists of four levels and is designed to provide both marketing theory and applied learning, culminating with a comprehensive marketing plan project with an industry client in the fourth level. Marketing-related studies include marketing to the consumer and business marketplace environment, marketing planning and decision making and global marketing. Marketing communications, marketing research, professional selling, sales management, and e-marketing and distribution are also covered in the curriculum. Learning assignments involve case studies, online discussion boards and research, role-playing, practical assignments and ongoing project work with industry partners. This is a mobile learning program which engages students in a collaborative, mlearning environment which helps them become skilled, confident users of the technology they are expected to use in the workplace. Students are required to supply and use a laptop computer that meets minimum hardware and software specifications as outlined at http://mlearning.algonquincollege.com .

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Computers and supplies can be purchased directly from Algonquin's New Technology Store at educational rates. Success Factors This program is well-suited for students who: Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders. Are seeking a career path that offers a range of employment opportunities and places them at the center of an organization's decision-making processes and creative execution. Enjoy interacting with others in a group setting. Are interested in examining business situations and creating customized solutions. Your Career Graduates may be employed in a wide range of marketing activities, including sales (both business to business and retail), sales promotion, advertising, marketing research and planning, purchasing, customer service and product/brand management. They may work with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may choose to open their own business. Courses Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events. Level: 01 ACC2222 BUS2301 ENL1813B MKT2209 MKT2211 Level: 02 ENL1823B Hours Financial Information for Marketing Business Computer Applications 45.0 Communications I 45.0 60.0

Skills Transferable to Business 60.0 Marketing I Hours Communications II 45.0 60.0

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LAW2205 MKT2212 MKT2282 QUA2221 Level: 03 MKT2214 MKT2283 MKT2284 MKT2291 Contemporary Political and Legal Issues in Canadian Society Marketing II 60.0 60.0 45.0

Professional Selling Statistics Hours Global Marketing Sales Management Marketing Research 60.0

60.0 60.0 60.0

Integrated Marketing Communications I 60.0

Choose one from equivalencies: Hours GED0214E Level: 04 GED2234 MKT2213 MKT2221 MKT2260 MKT2261 MKT2292 General Education Elective Hours Contemporary Ethical Issues Skills for the Workplace 30.0 E-Marketing and Distribution 60.0 60.0 45.0 60.0 45.0 45.0

Business Intelligence and Planning Marketing Plan Project Field Work

Integrated Marketing Communications II New Media

Fees & Expenses Approximate 1st Year Costs Tuition/Fees: $ 3,424 Books/Supplies: $ 1,200 Incidental Fees: $ 0 Total: $ 4,624

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Tuition Fees listed are in effect for the 2011-2012 academic year. Tuition Fees: $1,212.20 per term in Levels 01 and 02 and $1,206.40 per term in Levels 03 and 04. Information Technology Fee: $62 per term. * Mobile Computing Fee: $150 per term. ** Student Activity/Sports Fee: $190.50 per term. Student Centre Building Fee: $17.50 per term. Health Service Fee: $10 per term. Health Plan Fee: $114.50 paid once annually. *** A $35 graduation fee is payable in the final term. A $25 transcript fee is payable in the first term a student attends Algonquin College. International Students pay all relevant Canadian fees plus an International Premium of $4,400 per term. * Students paying the Information Technology fee are provided with a network account, an email address, and Internet access. For more information. ** The Mobile Computing Fee covers the costs associated with providing various services to students registered in a mandatory laptop programs. *** Students who have coverage with another plan can request a refund by supplying the Students' Association with documentation supporting the request. This request will have to be made annually. Books and supplies cost approximately $1,200 per year and can be purchased in the campus bookstore. Admission Requirements College Eligibility Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR Academic and Career Entrance (ACE) certificate; OR General Educational Development (GED) certificate; OR

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Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $40 (subject to change) will be charged. Program Eligibility English, Grade 12 (ENG4C or equivalent). Mathematics, Grade 11 (MBF3C or equivalent). Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics. Application Information Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through: Study International Students currently enrolled in an Ontario secondary school should contact their Guidance Office to apply. For all other applicants, applications are available online at ontariocolleges.ca. A $95 fee applies. Applications for Fall Term, Winter Term and Spring Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available. For further information on the admissions process, contact: Study International Additional Information All graduates of the program qualify to receive the Canadian Professional Sales Association Sales Certificate based on the learning outcomes achieved through the program. Awards & Bursaries The Canadian Marketing Association - Ottawa Chapter Bursary is awarded to a student in financial need with a minimum Grade B average. The Direct Energy/Sens Foundation Bill Patterson Memorial Bursary is awarded to a student in financial need with a minimum Grade B average. The Education Achievement Award is given to the student with the greatest achievement in the program. The MBNA Canada/Sens Foundation Bursary is awarded to a student in financial need, who is entering second year.

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Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time Business The Business Program at Algonquin College focuses on small business management and entrepreneurship, and prepares graduates for leadership and supervisory roles within larger organizations. Students have the opportunity to gain invaluable workplace experience through an optional paid co-op placement. The compressed format of this program allows students to enter the workforce quicker than traditional college programs. This is a Mobile Learning Program. As a student in this program you will require a mobile computing device, for example a laptop or tablet computer. Ontario College Diploma 45 Week(s) Program Code:0306X04FPM Academic Year: 2011/2012 Our Program This two-year Ontario College Diploma program delivered in a compressed format over 45 weeks emphasizes the overall function of a business and how its success is the result of all areas and departments, such as finance, marketing, operations and human resources. Students learn the essential business skills of communication, customer-service, information technology, teamwork, problem solving and task-management. In addition, the program exposes students to the importance of ethics, demeanour and the professional practices that contribute to an individual's success in business. The curriculum covers all aspects of establishing, managing and operating both private and public organizations including accounting, management, marketing, entrepreneurship and business finance. Students use case work to support their learning, work on a variety of business-related projects, prepare proposals and complete a professional business plan that can serve as the blueprint for an actual business. Qualified students can participate in a summer work cooperative placement. Students gain realworld work experience and an opportunity to network and make contacts in the industry. Students return for the last academic term with experience and insight that helps them succeed in the final semester courses. This is a mobile learning program which engages students in a collaborative, mlearning environment which helps them become skilled, confident users of the technology they are expected to use in the workplace. Students are required to supply and use a laptop computer that meets minimum hardware and software specifications as outlined at http://mlearning.algonquincollege.com .

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Computers and supplies can be purchased directly from Algonquin's New Technology Store at educational rates. Success Factors This program is well-suited for students who: Are well-organized and can work effectively under tight time constraints. Want to start a small business or use their entrepreneurial spirit to manage an existing business. Are team-oriented and enjoy working with others. Like using computer and technology applications and enjoy working in an office environment. Your Career Graduates of Business programs may work in a broad range of employment settings in all sectors of business and industry, both domestic and international, including manufacturers, retailers, medical facilities, financial institutions, government offices, consulting firms, and other large and small businesses. As this program is general in nature, it is designed to offer the widest possible choice of career opportunities upon graduation. Courses Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with online learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events. Level: 01 ACC7301 DAT7321 ENL7777 GED7105 MAT7603 MGT7311 MKT7321 WKT7100 Level: 02 ACC7311 Hours Accounting I 45.0 45.0

Microcomputer Applications Communications I 45.0

Professionalism and Ethics

45.0

Introduction to Business Math 45.0 Entrepreneurship and Small Business Marketing and New Media Employment Preparation Hours Microcomputer Applications in Accounting 15.0 45.0 12.0 60.0

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DAT7325 ECO7200 ENL7693 MAT7706 MGT7222 MKT7304 Co-op: 01 WKT7102 Level: 03 FIN7230 LAW7712 MGT7321 MGT7332 MGT7335 Computer Applications II Economics 45.0 45.0 60.0

Communication Skills for Business Business Mathematics I 60.0 Management Marketing Hours Cooperative Education Work Term Hours Finance 45.0 Business Law 45.0 60.0 60.0

Materials and Operations Management 45.0 Business Planning Professional Sales 45.0 60.0

Choose one from equivalencies: Hours GED1306 General Education Elective 45.0

Fees & Expenses Approximate Program Costs Tuition/Fees: $ 6,302 Books/Supplies: $ 1,800 Incidental Fees: $ 0 Total: $ 8,102

Tuition Fees listed are in effect for the 2011-2012 academic year. Tuition Fees: $1,612.40 per term.

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Information Technology Fee: $62 per term. * Mobile Computing Fee: $150 per term. ** Student Activity/Sports Fee: $190.50 per term. Student Centre Building Fee: $17.50 per term. Health Service Fee: $10 per term. Health Plan Fee: $114.50 paid once annually. *** A $35 graduation fee is payable in the final term. A $25 transcript fee is payable in the first term a student attends Algonquin College. International Students pay all relevant Canadian fees plus an International Premium of $4,400 per term. * Students paying the Information Technology fee are provided with a network account, an email address, and Internet access. ** The Mobile Computing Fee covers the costs associated with providing various services to students registered in mandatory laptop programs. *** Students who have coverage with another plan can request a refund by supplying the Students' Association with documentation supporting the request. This request will have to be made annually. Co-op Fee: $465 payable in two instalments in the term preceding each work term. The first instalment of $100 is payable at the time of registration for co-op and is non-refundable. The second instalment of $365 is payable on the standard fees due date. Students on a co-op work term will pay 10% of the Student Activity and Building Fees. Co-op students on work term in the Fall will pay the Health Plan Fee. Books and supplies cost approximately $600 per term and can be purchased in the campus bookstore. As this is a mandatory laptop program, you are required to own a laptop computer that meets minimum hardware and program software specification

Admission Requirements College Eligibility

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Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR Academic and Career Entrance (ACE) certificate; OR General Educational Development (GED) certificate; OR Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $40 will be charged. Program Eligibility English, Grade 12 (ENG4C or equivalent). Mathematics, Grade 12 (MAP4C or equivalent). Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics. Application Information Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through: Study International Students currently enrolled in an Ontario secondary school should contact their Guidance Office to apply. For all other applicants, applications are available online at ontariocolleges.ca. A $95 fee applies. Applications for Fall Term, Winter Term and Spring Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available. For further information on the admissions process, contact: Study International Additional Information Algonquin College in the Ottawa Valley has successfully delivered the Business diploma for many years. As of August 2007, students have an option of participating in a 385-hour co-op to gain some real-world work experience. The delivery of the diploma is still in a condensed form in a wireless laptop environment and students graduate after 16 months, of which four are designated for the coop experience. According to employers this gives Business students a strong competitive advantage after graduating. Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time

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