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A MARKETING RESEARCH PROJECT REPORT

ON

IMPACT OF THE SOCIAL NETWORKING WEBSITES ON SMALL KIDS


Submitted in Partial Fulfillment of the Requirement for Post Graduate Diploma in BUSINESS MANAGEMENT
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY GREATER NOIDA

SUBMITTED TO:-

SUBMITTED BY:-

Dr. D.K Garg (Chairman)


IIMT, Greater Noida

Praveen Mishra
Enr no.:-17019 Section: -A (BM)

ACKNOWLEDGEMENT

Concentration, Dedication and hard work are not sufficient for achieving any goal. Proper guidance, coordination and cooperation also plays very important role in achieving the goal. This guidance shows the right path towards success. Many people have given their precious time and valuable ideas to enable me in completing this research project. I am grateful to all for their excellent ideas and cooperation. I would like to thank Respected Chairman Dr. D.K. GARG Sir, who has always been a source of motivation, support and guidance to all the students of PGDBM (ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY).I pay my gratitude to Ms. Bharti Bhutani (FACULTY) without whose help it would have been impossible for me to conduct such a study.

Praveen Mishra

(Enr-17029)

DECLARATION

I Praveen Mishra student of section A of 17th Batch bearing ENR No.17019 did the academic project titled IMPACT OF SOCIAL NETWORKING WEBSITES ON SMALL KIDS. I declare that I have met personally to the entire respondent. I have put the best of my efforts into this research and this research also has tried to do justice with my statistical data available. It is confirmed that the project is an original work. In case it is found that any respondent is fake, my project can be cancelled.

Signature of student

Undertaking 1
I ENR..have done research project on the
topic.I declare that.. 1.The topic has been assigned towards from the college. 2.There are minimum 150 respondents. 3.All the respondent are genuine and organized. 4.I have done project sincerely. 5.If any respondent is found fake then institute can expel me from the college for submitting wrong statement. 6.My senior guide Mr./Ms. . ENR.. ..and Mr. ENR...have been guided . In from time. to time And they have done their best .

Sign of student

Undertaking 2
I am...ENR, I am...ENR, are guide of MR project Title . Of .Mr./ms,..ENR,..we hereby undertake that 1.The student did M.R project in our guidance. 2.We have verified the respondent all are genuine. 3.We have checked their calculation there is no error if anything found wrong then institute can take any action against me.

Sign.of student.. Sign.of student..

PREFACE
In order to face the competition and to be successful every business needs the thorough information regarding customers needs and demands, their likes and dislike and the strategies are made by analyzing this information. Marketing research helps the marketing manager in fulfilling the demands of customer by providing them this information. Marketing research process includes the collection of data, analysis of data, interpretation of data and fact finding. Research is defined as the process of knowing the facts and verifying the old ones by the application of scientific methods to natural phenomena so as to come to uniform of laws governing these phenomena. The research process involves a circular flow because result of research studies provides some opportunities and aware about threats which may occur in future, so the further research is also important. Thus it is a continuous process. I tried my level best to conduct a research to gain thorough knowledge regarding peoples view on increasing trend of use of social networking websites among children. MY topic is IMPACT OF SOCIAL NETWORKING WEBSITES ON SMALL KIDS I carried out my research with the help of questionnaire in a precise manner.I conducted my research in the area nearby to knowledge park Greater Noida. Most of my respondents were techsavy individuals . There are two reasons behind justification of my project ;1.The project helped me in gaining the knowledge about public opinion regarding Impact of social networking websites on small kids. 2.I got the practical experience of marketing research.
Praveen Mishra (Enr-17019)

TABLE OF CONTENTS
S.N 01 02 03 04 05 06 07 PARTICULARS
ACKNOWLEDGEMENT DECLARATION PREFACE CHAPTER -1 OVERVIEW OF THE TOPIC CHAPTER -2 REVIEW OF THE LITERATURE CHAPTER -3 OBJECTIVE OF THE RESEARCH CHAPTER-4 RESEARCH METHODOLOGY CHAPTER -5 ANALYSIS AND INTERPRETATION CHAPTER -6

PAGE NO. 2 3-5 6 8 9-10 11 12-20

08 09 10 11 12 13 14 15

21-40 41

FINDINGS CHAPTER -7 LIMITATION CHAPTER -8 CONCLUSION CHAPTER-9 SUGGESTIONS CHAPTER -10

42 43 44 45 46-48 49-53

BIBILIOGRAPHY ANNEXTURE RESPONDENT DETAIL

CHAPTER-1 OVERVIEW OF THE TOPIC

These days everybody is familiar to social networking websites. Most of the people use these sites on regular basis. Initially this trend was more famous among youths but with the technological advancement and changing times social networking has become an important part of life of children. But like the other technological innovations social networking also has its Pros & Cons. At one end these websites help children in being updated with latest trends and helping in facing their loneliness but on the other hand these sites are responsible for generating many physical and psychological problems. More than 150 million people use these sites to keep in touch with their friends, and children share a huge part of this population. There are different reasons for childrens attraction toward these sites. Working parents, Nuclear families, increasing pressure of studies and fear of being backward in this fast growing society are most important reasons. My research is focused on finding the facts behind childrens attraction towards these sites and impact of these sites on their studies and health.

CHAPTER-2 REVIEW OF LITERATURE

Social websites harm children's brains: Chilling warning to parents from top neuroscientist By DAVID DERBYSHIRE
Social networking websites are causing alarming changes in the brains of young users, an eminent scientist has warned. Sites such as Facebook, Twitter and Bebo are said to shorten attention spans, encourage instant gratification and make young people more self-centred. The claims from neuroscientist Susan Greenfield will make disturbing reading for the millions whose social lives depend on logging on to their favourite websites each day. Facebook founder and CEO Mark Zuckerberg. The popular website has made him a very rich man, but at what cost to human relationships? But they will strike a chord with parents and teachers who complain that many youngsters lack the ability to communicate or concentrate away from their screens. More than 150million use Facebook to keep in touch with friends, share photographs and videos and post regular updates of their movements and thoughts. A further six million have signed up to Twitter, the 'micro-blogging' service that lets users circulate text messages about themselves. But while the sites are popular - and extremely profitable - a growing number of psychologists and neuroscientists believe they may be doing more harm than good. Baroness Greenfield, an Oxford University neuroscientist and director of the Royal Institution, believes repeated exposure could effectively 'rewire' the brain. Experts are concerned children's online social interactions can 'rewire' the brain Computer games and fast-paced TV shows were also a factor, she said. 'We know how small babies need constant reassurance that they exist,' she told the Mail yesterday.

'My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.'

Facebook may cause psychological disorders: Study


How much time do you spend on social networking sites? Are you a Facebook addict? Here is a shocking news for all social networking addicts - soon, you may face psychological disorders! According to a paper presented at the 119th Annual Convention of the American Psychological Association, pre-teens and teenagers who use technology, like the Internet and video games, on a regular basis will have more stomach aches, sleeping problems, anxiety and depression. In his paper entitled, "Poke Me: How Social Networks Can Both Help and Harm Our Kids," Larry D. Rosen, PhD, professor of psychology at California State University, found positive and negative effects of social networking sites on children and teenagers. According to Rosen, Teens who use Facebook continuously may show narcissistic tendencies and young adults show more signs of other psychological disorders. Spending more time on Facebook may also bring health related problems. Negative Effects of Facebook: Teens who use Facebook more often show more narcissistic tendencies while young adults who have a strong Facebook presence show more signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies.

Daily overuse of media and technology has a negative effect on the health of all children, preteens and teenagers by making them more prone to anxiety, depression, and other psychological disorders, as well as by making them more susceptible to future health problems.

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CHAPTER-3 RESEARCH OBJECTIVE


MAIN OBJECTIVE: To study the IMPACT OF SOCIAL NETWORKING WEBSITES ON SMALL KIDS.

SUB OBJECTIVE:

To Study the impact of use of social networking sites on studies of children. To study the impact on social behavior and family interaction of children. To study about the awareness of parents regarding impact of these sites on cultural values of children.

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CHAPTER-4 RESEARCH METHODOLOGY


Marketing Research is the function which links the consumer, customer and public to the marketer through information. Information used to identify and define marketing opportunities and problems generate, evaluate marketing actions, monitor marketing performances, and improve understanding of marketing scenario. SAMPLING METHOD My research project is based on Impact of social networking websites on small kids So, I used simple random sampling. i. Simple Random Sampling ii. Area Sampling The sampling method was only based on personal interviews. This questionnaire is framed in such a way that it provide us continue response from the youth available in research area and to achieve flexibility by asking certain close ended questions. The time constraints and various other factors were also to be kept in mind while framing the marketing research questionnaire. I selected Random Sampling and area sampling method for marketing research. SIMPLE RANDOM SAMPLING I have chosen face to face process as interview technique and market intercept. After editing, compiling and cleaning the data I used percentage method as a tool of data analysis. AREA OF RESEARCH I have given Delhi NCR as our research area that includes Noida, Delhi, G.Noida, etc. For my convenience I have selected Knowledge park, City park ,

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Ansal plaza and jagat farm as an area of research for the marketing research project.

SAMPLE UNIT My project is based upon social networking websites so our sampling units were Techsavy people. As per the guidelines provided by the institute I have taken 150 respondents for doing Marketing Research project. Most of my respondents were students of post graduate courses.

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I have used the conclusive Research Method in this study. As my project deals with the study of Impact of social networking websites on small kids. So, my primary aim is to find the awareness about impacts of social networking sites. I had interacted with people of different places in Greter Noida and came out with some conclusions, for that I had framed fifteen questions. EXPLORATORY RESEARCH:I had to explore the various new relationships in the eye of the respondents and find out how they influence their perceptions. We had to assume the propositions and verify them with the respondents viewpoints. Accordingly all the questions were dealing with finding out various factors, responsible for the preferences of the respondent. From the data we obtained and represented the findings through pie charts of answers given by 150 respondents. Thus we conclude that our research by obtaining specific results concerning respondents view about impact of social networking websites on children. Now it is further divided into the following: Study of secondary dataStudy of secondary data is the quickest and most economical way of researchers to possible hypothesis or to take advantage of other works. Reports from research organization furnishing continuing data, trade associations, and sales data and company records, such as those kept for accounting and sales analysis are other fruitful sources. There is now a large volume of basic research reported in professional and trade journals and in government documents that may stipulate hypothesis. A survey of secondary data can be expedited if it is organized both external and internal types of secondary data to the company multiplying at a tremendous rate. The result is to make a much larger volume of secondary data operationally available to the researchers.
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1 .Survey-All those who have any association with the efforts to market the products in question are potential sources of information in a MR project. Such as individuals may include anybody related anyhow to the topic. Individual interviews may be in-depth interview or projective techniques by which respondents are asked to project themselves into a particular situation, group interviews have come to be called focused group interviews. Project technique is another approach to get respondents to reveal more than thin surface feelings, projective devices can be used to help the consumer express the different images they may have of competitive brands of a given product. Focus groups are intended to reveal some of the complex & subtle aspects of the relationship between the consumers on one hand & products, advertising & sales efforts on the other. 2. Case StudyThis method has long been considered Soft. The case method has received more attention. Indeed the case method might be considered one. Variation of the survey of individuals with ideas. It involves the comprehensive study of one or a few specific situation andlends itself particularly to the study of complex situation in which the inter-relation of several individuals is important. The emphasis is on obtaining a complete description and understanding of the relationship among factors in each instance regardless of the number involved. CONCLUSIVE RESEARCH: Conclusive research provides information that helps the executive so that he can make a rational decision. In some instances particularly if an experiment is run, the research in many come close to specifying the precise alternative to choose; in other cases, especially with descriptive studies, the research will only partially clarify the situation, and much will be left to the executive judgment. This study has done well while attempting to arrive at a more clear description of an apparent problem. Conclusive research study can be classified as: 1. Descriptive study, and 2. Experimental study 1. Descriptive study: Descriptive study as their name implies is designed to describe something. The characteristics of users of a given products, the degree to with the product use varies with income, age, sex or other characteristic or the number of
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whom saw an specific television commercials, etc. A majority of marketing research studies is of this type. To be of maximum value, a descriptive must collect the data for a definite purpose. Definite data are commonly used as a direct basis for marketing decisions after analysis of data. The investigator attempts to predict the result of certain actions they may predict that concentration of advertising on upper income people will increase sales volume. Descriptive study can be done in two ways: 1. Case Study: When the case method is used in exploratory research, the Purpose is to discover new ideas about relationship, which are then tested by conclusive research. If any conclusion is drawn from the case studies the testing of these conclusions occurs only as they are put into practice. Statistical Method: The statistical method is the most widely used in marketing research. This method is the most widely used in marketing research. This method involves the study of a few factors in a large number of cases. As more cases are involves the statistical method must use different Methods of analysis methods designed for mass data, to Identify cases and focuses instead on classes average percentage measures of dispersion and more sophisticated statistical procedures. 2. Experimental Study:Experiments are much more effective than descriptive techniques in establishing cause and effective relationships. The collection of data in an experiment is organized in such a way as to permit relatively unambiguous interpretation. Design of experiments tends itself more readily to rational analysis and provides an ideal against which other research designs can be compared. There could be laboratory and field experiment. In laboratory experiments, test subject, usually consumers are brought to a particular place and then they are examined while in field experiments variables are taken in the field. Some experimental designs are described below AFTER ONLY DESIGN: Applying the experimental variable to an experimental group and measuring the dependent variable after the application of experimental variable. Experimental design is often used with new products when the before measurement is known to be zero.
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BEFORE AFTER WITH CONTROL GROUP DESIGN: The experimental groups are selected in such way that they are similar and are considered interchangeable for the test purposes. The control groups are also measured at the same time as the experimental groups but no experimental variable is introduced. AFTER ONLY CONTROL GROUP DESIGN: No measurement is made before introducing the control group after the introduction of control group the measurement is taken. SAMPLING:-According to a famous statistician YULE the objective of sampling is to get maximum information about the parent population with minimum efforts. Types of Sampling: PROBABILITY SAMPLING NON-PROBABILITY SAMPLING A) Simple random sampling A) Convenience sampling B) Systematic sampling B) Quota sampling C) Stratified sampling C) Judgment sampling D) Area sampling D) Panel sampling SAMPLING UNIT:Sampling unit contains the particular units being studied and which generally reflects the desired response that is most of the traits that the universe has. SAMPLING PROCESS:Two general classes of methods exist for selecting samples. These are probability method and non-probability methods. PROBABILITY SAMPLING METHOD:Probability sampling methods are those in which every item in the universe has a known chance or probability of being chosen for the sample. This implies that the selection of items is independent of the controlled activity so that the items are selected on random basis. NON-PROBABILITY SAMPLING METHOD: This method does not provide all the items in the universe with a known change of being included in the sample. The selection process is at least partially subjective.

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RESEARCH DESIGN OF PROJECT To know the public opinion I designed a questionnaire in which most of the questions were closed ended. Through closed ended questions one can get the clear view of an individual regarding particular situation or problem. The method that are used in my research are1. Survey method, and 2. Personal Interview

SOURCE OF INFORMATION:1. Primary sources 2. Personal survey was conducted in various locations in Delhi. METHODS OF COLLECTING DATA:Questionnaire and observations are the methods available, for collecting data. 1. QUESTIONAIRE METHODS: 1. Structured Non-disguised questionnaire: Most questionnaire studies made in marketing research are of this type. A structured interviews of this type introduced gives more reliable results. The purpose of the question is clear and thus undisguised. It is simple to administer and easy to tabulate and analyze. This questionnaire has also got the provision for alternative response that helps in marketing the questions clear. 2. Non-Structured Non-Disguised Questionnaire: Unstructured and undisguised questionnaire is distinguished by the fact that the purpose of study is clear but the questions remain open-ended. 3. Non-Structured Disguised Questionnaire: Many people are either unwilling or unable to give accurate response as to their own attitudes and motivations. To overcome this, disguised methods have been developed. 4. Structured-Distinguished Questionnaire: These are the used in the marketing research. They emerge as an attempt to secure the advantage of disguise in revealing the sub-conscious and hidden motives and attitudes along with the advantage in coding and tabulation common to structured disguised approach which typically rests
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on propositions regarding the role of attitude in persons typical psychological makeup.

ADVANTAGES OF QUESTIONNAIRE METHOD Versatility: - Probably the greatest advantage of the questionnaire method is its versatility. Almost every problem of marketing research can be approached from the questionnaire point. It is helpful for getting any desired data. Therefore ideas related to the problem and the solution can be obtained by asking these people about the problems that they are facing. Speed and Cost: - Questionnaire is usually faster and cheaper than observing interviewee. It has moreover better gathering activities. As a result, less time is required in a questionnaire study. Accuracy: - The data or information obtained by questionnaire method is accurate. DISADVANTAGES OF QUESTIONNAIRE METHOD: Unwillingness of respondent to provide information: Most interviews are obtained at the sufferance of the respondent. In some cases potential respondent will refuse to take the time to be interviewed or will refuse to answer some specific questions about income or very personal subjects. Inability of respondent to provide information: Despite willingness to co-operate, many persons are unable to give accurate information on questions which the interviewer would like to ask. Respondent cannot furnish information because they are unable to remember the derived facts, or they have never known the facts. 2. OBSERVATION METHODS: Observation study can broadly be classified in five bases;
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Whether the situation on which the observation is made natural or contrived. 1) Whether the observation is obstructive or unobtrusive. 2) Whether the observation is structured or unstructured. 3) Whether the factor of interest is direct or indirect. 4) Whether observation made by observers or by mechanical means. 5) Each of the classification has some impact on the quality of the data collected. UNIVERSE:The universe is the entire group of items researchers wishes to study and which they plan to generalize. This depends on the research objective.

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ANALYSIS AND INTERPRETATION

Q.1-Do you think social networking sites have become an important part of childrens life. (a) Yes (b) No (c) Cannot say Ans:a)Yes 87% b)No 10% c)Cannot say 3%

Important part of children's life


Yes No Cannot say 10%

3%

87%

Interpretation: According to above pie chart 87% people think that social networking sites have become an important part of childrens life.10% people think that these sites are not very important for children.3% respondent do not have any clear idea about interference of these sites in childrens life. Most of my respondent were elder brother/sister of children and they think that these networking sites are gradually becoming an important part of life of children. These days most of the children in metro cities are using internet and most of them regularly use social networking sites. Children ignores the outdoor activates just to save more time for chatting through internet. Even in small cities children are very much indulge in use of these sites. It is becoming art of childrens life because it provides them all these stuff like games, comics, movies etc.
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Q.2- According to you which site is most preferred by children (a) Orkut Ans:a)Orkut b)Facebook c)Twitter d)Zapak (b) Facebook (c) Twitter 15% 67% 5% 13% (d)Zapak

Most preferred social networking website


Orkut 5% Facebook 13% Twitter 15% Zapak

67%

Interpretation :According to above pie chart 15% people think that Orkut is most preferred site among children. In view of 67% respondents Facebook is most preferred site among children. 5% respondents have chosen Twitter as most preferred site and rest 13% people have selected Zapak as most preferred site among children. It shows that Facebook is most preferred site among kids. It also shows that children are using the social networking sites for connecting with friends. Less percentage of zapak indicate that less children use social networking for gaming activities. The reason behind facebook being most preferred site is that because one can do many activities on facebook these activities are connecting with friends, Sharing of vedios and pictures, and playing online games. Thats why it is more preferred than Zapak.com because Zapak is only gaming website.

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Q.3. Do you think children are being addicted to social networking sites (a) Yes (b) No (c) Cannot say Ans:a)Yes 85% b)No 7% c)Cannot say 8%

Addiction towards social networking sites


Yes 8% No Cannot say

7%

85%

Interpretation:Above pie chart shows that in view of 85% people , children are being addicted to use of social networking website. 7% people think that children are not being addicted to these sites. 8% people do not have a clear idea . The results are really very alarming because a major part of population think that children are being addicted to use of social networking websites. Most of the children spend more than two hours on social networking websites. Those who do not have internet facility in their home, they use the services of internet caf just for sake of using these sites and the children who pusses multimedia mobile phone they use these sites on their phone also. As addiction of any things is very much harmful so addiction of these sites among children is also very much bad for children.

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Q.4- Which age group of children is most affected(a) 7-9 yrs Ans:a)7-9 yrs b)9-11 yrs c)11-13 yrs d)13-15 yrs (b) 9-11 yrs (c) 11-13 yrs 1% 2% 10% 87% (d)13-15 yrs

Most affected age group


7-9yrs 9-11yrs 11-13yrs 1% 2% 10% 13-15yrs

87%

Interpretation:|according to above pie chart 87% people have selected the age group of 13-15 years as most affected age group. 10% people have chosen the age group of 11-13 years as most affected age group. The age group of 7-9years and 9-11 years have been selected by 1 % and 2% respondents respectively. So the result comes out that as children moves forwards from age of 7 to 13, their rate of use of these sites increases and after the age of 13 years most of the children become addicted to the use of these sites Now a days most of the school provide computer education from 1 st standard. So when a child comes to the age of 13 years, he become expert in using computer and internet. At this early age he doesnt have very important work on computer so he passes the time by using social networking websites.
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Q.5- Excess use of social sites is affecting the studies of children. Indicate your view on a scale of 1-4 (a) Highly effective (b) Effective (c) Ineffective (d) Highly ineffective Ans: a) Highly effective 32% b) Effective 58% c) Ineffective 9% d) Highly ineffective 1%

Affecting the studies of children


Highly effective Effective 1% 9% 32% Ineffective Highly ineffective

58%

Interpretation:According to above pie chart 32% people think that the studies of children are very much affected due to use of the sites. 58% people think that the studies are affected but not very much.9% people think that excess use of these sites have a negligible effect on studies of children and 1 % people think that studies of children are not at all affected by excess use of these sites. So if we see the overall result that it can be inferred that in view of 90% people the study of children are being affected due to excess use of these sites. The studies are affected because children spend very much time on social networking websites and give lesser time to studies. Studies found that the students who checked facebook regularly at least for 15 minutes achieved lower grades

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Q.6-According to you which types of changes are occurring in social behavior of children due to excess use of social networking sites(a) Less interactive (d) Update latest trend Ans:a)Less interactive b) Isolated behavior c) Negative attitude d) Update latest trend e) Others (b) Isolated behavior (e) Others 21% 36% 9% 29% 5% (c) Negative attitude

Changes occurring
Less interactive Isolated behaviour Negative attitude 5% 29% 21% Update latest trend Other

9%

36%

Interpretation: According to above pie chart 21% people think that children are becoming less interactive due to excess use of social networking sites. 36% people find these sites responsible for isolated behavior of children. 9% people think that negative attitude is developing among the children due to excess use of these sites. There are 29% people who think that these sites are helping children by updating them with latest trends. 5% people think that there are some other changes in social behavior of children. According to a paper presented at the 119th annual convention of American Psychological Association children who use social networking sites on a regular basis they face psychological disorder. Isolated behaviour may lead to depression and in may further lead to suicidal tendency
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Q.7- Which type of health problem are created due to excess use of these sites (a) Eye problem (b) Backbone problem thinking capacity (d) Nervousness Ans:a) Eye problem 28% b) Backbone problem 8% c) Problem related to thinking capacity 17% d) Nervousness 9% e) All of the above 38% (c) Problem related to (e) All of the above

Health problems
Eye problem Problem related to thinking capacity All of the above 38% Backbone problem Nervousness 28%

8% 9% 17%

Interpretation: Above pie chart shows that in view of 28% people social networking sites are responsible for eye problems in children. 8% people think that excess use of these site is a cause of backbone problem in children. 17% people have selected their option regarding problem related to thinking capacity. There are 9% people who think that nervousness is a problem which is emerging among children due to excess use of these sites. 38% of total respondent think that excess use of these sites is creating all of these problems. So it can be interpreted that excess use of social networking websites is very much harmful for the health of children. It is generating many physical and psychological problems in children. Childrens physical and mental growth take place very rapidly till age of 15 years but due access use of social networking sites slows the growth rate, also it leads to many health problems.
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Q.8- Should parent keep an eye on the activities of children on these sites(a) Yes Ans:a)Yes b)No (b) No 81% 19%

Keep an eye
Yes No

19%

81%

Interpretation: According to above pie chart 81% people think ;that parent should keep an eye on activities of their children on these sites while in view of 19% people there is no need of such type of monitoring by parents. These days different type of cyber crime is taking place through these sites. Many people misguide the children and humiliate them so it is important that parents should be aware about activities of their children on these sites. According to Pew Research Center 41% of social media using children have experience at least one negative outcome, also sex crime against minors through these sites are also increasing thats why parent should always keep an eye on the online activities of their children. It will help in preventing the humiliation of children.

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Q.9- Do you think social networking sites are cause of decay in moral values of children? (a) Yes (b) No (c) Cannot say Ans:a)Yes 65% b)No 15% c)Cannot say 20%

Decay in moral values


Yes 20% No Cannot say

15% 65%

Interpretation: In the above pie chart 65% people are agree with statement that these sites are cause of decay in moral values of children and 15% people think that there is no relation in decay of moral values and use of social networking sites. 20% of respondent do not have a clear idea about impact of these sites on moral values of children. So we can say that most of the people think that use of social networking sites is a big reason behind decay in moral values of children. The reason behind this decay are children like to live isolated they do not like to interact much with their parents or elders. Gradually they become unsocial. Also they learn many cheating technique and some time join some bad groups on these sites and learn bad habits.

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Q.10-Do you suggest to kids to use social networking sides for purpose of accessing attractive study material and games(a) Yes (b) No Ans:a)Yes 85% b)No 15%

Access for study purpose


Yes No

15%

85%

Interpretation: According to above pie chart 85% people are in favour of use of social networking sites for accessing attractive study material and games and 15% people are in oppose of accessing these sites for study purpose. So we can interpret that most people think that use of these sites for study purpose is not bad. Now a day there are some group on social networking websites where the members share the study material and articles related to general knowledge and current affairs so children can use the social networking websites for improving their knowledge . They can also download the soft copies of different books. In this manner they can use the social networking websites for a constructive cause.

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Q.11- How would you rate the preventive measures taken by Government regarding removal of obscenity from these sites(a) Sufficient (b) Insufficient Ans:a)Yes 49% b)No 51%

Preventive measures
Sufficient Insufficient

49% 51%

Interpretation: According to above pie chart 49% people think that preventive measures taken by government for removal of obscenity are sufficient while 51% people think that these measures are not sufficient. So in view of most of the people the preventive measures taken by Government are in sufficient. Now a days the obscenity is increasing day by day on these sites. One can easily upload and share obscene material on these sites. This obscenity creates vary bad impact o psychological behaviour of children. Government has taken several steps to remove obscene material from these sites but in view of majority of population these steps are not sufficient, Government should make some more strict rules.

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Q.12- Should there be any rule regarding presentation of age proof for use of these sites (a) Yes (b) No Ans:a)Yes 84% b)No 16%

Rules regarding age proof


Yes 16% No

84%

Interpretation: According to above pie chart 84% people feel the need of some rule regarding presentation of age proof for use of these sites while 16% respondents think that there should be no rule regarding age of user. There are many sites which contain the material which is not suitable for children. But there are no rule regarding presentation of age proof due to which children can easily access to these sites. Thats why most of the people think that there should be some rules for presentation of age proof before accessing these sites. Some sites have the rule of declaration of age but they dont ask for any age proof due to which minors access these sites by showing their age above 18 years. These sites should include the presentation of age proof through driving license number or voter id number. So that only adult person can access to these sites.

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13.how much do you agree about statement parents who try to secretly monitor their kids activities on these sites are wasting their time. (a) Agree (b)Disagree Ans:a)Agree b)Disagree 81% 19%

Monitoring the kids


Agree Disagree

19%

81%

Interpretation: According to above pie chart 81 % people think that secretly monitoring the online activities of kids is a wastage of time while 19% people disagree with the statement parents who try to secretly monitor their kids activities on these sites are wasting their time . So we can interpret that in view of most people to monitor the online activities of kids is not a wise idea. Most people monitor their kids activities through regular checking the internet history but these days children are very much smart they alter the history of internet usage. Also they access the filtered sites through proxy servers which means that more restrictions leads to wrong ways of accessing the internet. Thats why Parent should not monitor their childrens activities secretly but they should advise their children for giving reasonable time to internet.

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Q.14-What can be the reason behind children attraction toward social networking sites(a) Less family interaction due to working parents (b) Nuclear family concept (c) Increasing pressure of best performance (d) To maintain status among friends (e) Others Ans:a) Less family interaction due to working parents b) Nuclear family concept c) Increasing pressure of best performance d) To maintain status among friends e) Others 29% 22% 20% 28% 1%

Attraction towards social networking


Less family interaction due to working parents Increasing pressure of best performance Others 1% 28% 29% Nuclear family concept To maintain status among friends

20%

22%

Interpretation: According to above pie chart 29% people think that less family interaction is a reason behind childrens attraction towards social networking websites. 22% people think that due to increasing nuclear family concept children are attracted towards these sites.20% people feel that increasing pressure of best performance is deviating children towards social networking sites. 28% people think that children use these

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sites to maintain their status among friends and 1% people think that there are some other reason behind children attraction towards these sites. So we can interpret that more than 50 % people think that nuclear family concept and working parents are the biggest reason behind childrens attraction towards these sites. Now a day trend of nuclear family has increased also I most of the families both of the parents are working so they do not have enough time to communicate with children thats why children are attracted towards social networking websites. Also having account on social networking sites has become a mandatory condition for maintaining the status among friends.

35

15.What suggestion will you recommend for parents to keep their kids away from these sites(a)Encourage the kids to indulge in creative hobbies like painting, dancing etc. (b) Allow them to access only selected sites (c) Let them work under observation of parents/elders (d) others Ans:a) Encourage the kids to indulge in creative hobbies like painting, dancing etc. b) Allow them to access only selected sites c) Let them work under observation of parents/elders d) others

55% 23% 21% 1%

Suggestion for parents


Encourage the kids to indulge in creative hobbies like painting, dancing etc. Allow them to access only selected sites Let them work under observation of parents/elders others 1% 21% 55%

23%

Interpretation: According to above pie chart 55% people think that to keep children away from these sites, parent should encourage them to indulge in creative hobbies like painting dancing etc. 23 % people think that kids should be allowed to access only selected websites. 21% people think that let the children work under observation of parents/elders and 1% people think that there are some other ways like preventing children from using these sites, are more effective for distracting children from these sites.
36

So we can interpret that indulge the kids in creative hobbies is best way to keep them away from social networking websites also it will help in development of children. The parent should try to give more time to their children so that they might not feel isolated and dont become addicted of social networking websites. Parent should work on encouraging the children for playing outdoor games which will help in their physical growth also.

OBSERVATION TABLE
CHI SQUQRE TEST The chi square test is one of the simplest and most widely used non-parametric tests in statistical work. It makes no assumption about the population being sampled the quantity 2 describes the magnitude of discrepancy between the Theory and observation. If 2=0, this means that observed and expected frequencies coincide. Greater the value of 2, the greater would be the discrepancy between observed and expected frequency. 2= (O-E) 2/ E NULL HYPOTHESIS I will assume that there is no impact of excess use of social networking websites on social behaviour and health of children. If Tab2 Cal 2 Null Hypothesis will be accepted. If Tab2< Cal 2 Null Hypothesis will be Rejected.

37

RESPONSE TABLE OF QUESTIONNIRE s.no. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A 131 22 128 2 48 31 42 122 97 127 73 117 122 43 82 B 14 101 10 3 87 53 12 28 23 23 77 33 28 33 35 C 5 7 12 14 14 14 25 29 d 20 131 1 44 14 1 e Total 150 150 150 150 150 150 150 150 150 150 150 150 150 150 150

8 57

30 32

42 1

I have selected question number 6 and 7 for chi-square test, because both of these questions are based on impact of excess use of social networking websites.

EXPECTED VALUE TABLE Q.No. 6 7 A 36.5 36.5 B 32.5 32.5 C 19.5 19.5 d 29 29 e 32.5 32.5

38

CHI-SQUAR OBSERVATION FOR QUESTION NO.6 S.NO. a b c d e O 31 53 14 44 8 E 36.5 32.5 19.5 29 32.5
2 = (O-E)

O-E -5.5 20.5 -5.5 15 -24.5

(O-E)2 30.25 420.25 30.25 225 600.25

(O-E)2 /E 0.83 12.93 1.55 7.76 18.47

/E

= 41.54

CHI-SQUAR OBSERVATION FOR QUESTION NO.7 S.NO. A B C D E O 42 12 25 14 57 E 36.5 32.5 19.5 29 32.5 (O-E)2 30.25 420.25 30.25 225 600.25 (O-E)2 /E .83 12.93 1.55 7.76 18.47

2 = (O-E)

/E TOTAL SUM

= 41.54

QUESTION NO.

6 7 Total 2= 6+7 = 83.08


39

41.54 41.54 83.08

DEGREE OF FREEDOM

= (r-1) (c-1) = (2-1) (5-1) = 1*4 =4 Tabulated value = 9.49(at 5% significance) Calculated value = 83.08 Since Tab2< Cal 2 so this Null Hypothesis will be Rejected. Hence I can say that there is impact of social networking websites on social behaviour and health of children.

40

CHAPTER-6
FINDING Most people think that children are being addicted to social networking sites at the age of 13-15 years. Studies of children are being affected due to excess use of social networking websites. Addiction of social networking websites is causing many physical and psychological problems in children. The cultural and moral values are decaying among children due to impact of social networking websites. Most people think that parent should be aware about online activities of their children so that they cannot be misguided. In view of most people the rules and regulation regarding use of these sites are not sufficient, there should be some more rules. The main reason behind childrens attraction towards these sites is decreasing family interaction. Encouraging the kids towards creative hobbies is the best way of distracting them from use of social networking websites.

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CHAPTER-7

LIMITATIONS
There are some limitations in every research and our project is not an exception. Following are the limitations which we faced during our research project. LIMITATION OF TIME: The availability of time was one of the biggest limitations faced by us. LIMITATION ON THE PART OF THE RESPONDENTS: Some respondents were not interested in filling the forms. Some of them were not cooperative. Many people tried to avoid the questionnaire due to fear of disclosure of their details to some telemarketing firms. Female respondents feel hesitation in giving their contact number to us(unknown boys). LIMITATION OF COST: Money was also one of the major constraints while conducting this research. OTHER LIMITATIONS: Due to bad weather it was not easy to take time of respondents.

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CHAPTER-8 CONCLUSION
Marketing research is the most important activity in the field of marketing. It is not easy to know the psychology of respondent, for this purpose the framing of questionnaire is very tough task. In spite of various limitations and problems in conducting my market research on IMPACT OF SOCIAL NETWORKING WEBSITES ON SMALL KIDS, I have tried my level best to find the most relevant information about the views of respondents. I have also used some mathematical and analytical tools like Chi Square test and Pie Chart to analyze and interpret the result. The conclusion which I found after my research is that most of people think that children are being addicted to the social networking websites. Most of my respondents think that parents should try to enhance the creativity of children. Another point was that children can use these sites for study purpose but they should not be addicted. I found that marketing research is a challenging as well as interesting task. This research helped me in gaining several ideas and practical experience of marketing field .

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CHAPTER-9
SUGGESTIONS

This is the age of technology; even small kids are not unaware about internet and social networking websites. But the excess use of these sites is very much harmful for children. So on the basis of findings of this report we would like to give following suggestion: It is not easy to completely distract children from these sites but by encouraging them towards creative hobbies we can prevent the excess use of these sites. Children should be allowed to use social networking websites for accessing study material. Parent should try to give more time to children so that they would not feel isolated and not attracted towards these sites. Parents should provide children information regarding cyber crime and frauds. Government should make some rules and regulation regarding removal of obscene material from these sites.

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CHAPTER-10 BIBLIOGRAPHY
The list of references for the purpose o completing this market research project are given below : BOOKS:Boyd Harper W., Westfall Ralph, Stasch Stanley F. Marketing Research, All India Traveller Bookseller , 7th edition. P.P.:- 9,10,40-45 Gupta S.P., Gupta M.P., Business statistics, Sultan Chand &Sons, 15th edition. P.P. :- 16, 17, 18, 19, 542-544

WEB SITE:

1: http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrensbrains-Chilling-warning-parents-neuroscientist.html#ixzz1ipsDwKts 2. http://www.internetsafety101.org/Socialnetworkingstats.htm 3.http://news.oneindia.in/2011/08/09/tech-negative-positive-effects-of-facebook-part1.html

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ANNEXURE
MARKETING RESEARCH PROJECT IMPACT OF SOCIAL NETWORKING ON SMALL KIDS RESPONDENT SHEET ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY Dear sir/madam, I NARENDRA SINGH YADAV & PRAVEEN MISHRA student of PGDBM, Ishan institute Of Management & Technology, Greater Noida are conducting a Marketing Research project on topic IMPACT OF SOCIAL NETWORKING WEBSITES ON SMALL KIDS Kindly extend your co-operation in filling up this Questionnaire and enable us to conduct the research successfully. Respondents Personal Information __

Name: Address:Contact no:E-Mail ID:-

Age:Sex:Signature:-

QUESTIONNAIRE 1. Do you think social networking sites have become an important part of childrens life. (a) Yes (b) No (c) Cannot say 2. According to you which site is most preferred by children (a) Orkut (b) Facebook (c) Twitter

(d)Zapak

3. Do you think children are being addicted to social networking sites (a) Yes (b) No (c) Cannot say 4. Which age group of children is most affected(a) 7-9 yrs (b) 9-11 yrs (c) 11-13 yrs

(d)13-15 yrs

46

5. Excess use of social sites is affection the studies of children. Indicate your view on a scale of 1-4 (a) Highly effective (b) Effective (c) Ineffective (d) Highly ineffective 6. According to you which types of changes are occurring in social behavior of children due to excess use of social networking sites(a) Less interactive (b) Isolated behavior (c) Negative attitude (d) Update latest trend (e) Others 7. Which type of health problem are created due to excess use of these sites (a) Eye problem (b) Backbone problem (c) Problem related to thinking capacity (d) Nervousness (e) All of the above 8. Should parent keep an eye on the activities of children on these sites(a) Yes (b) No 9. Do you think social networking sites are cause of decay in moral values of children? (a) Yes (b) No (c) Cannot say 10. Do you suggest to kids to use social networking sides for purpose of accessing attractive study material and games(a) Yes (b) No 11. How would you rate the preventive measures taken by Government regarding removal of obscenity from these sites(a) Sufficient (b) Insufficient 12. Should there be any rule regarding presentation of age proof for use of these sites (a) Yes (b) No 13. How much do you agree about statement parents who try to secretly monitor their kids activities on these sites are wasting their time. (a) Agree (b) Disagree

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14. What can be the reason behind children attraction toward social networking sites(a) Less family interaction due to working parents (b) Nuclear family concept (c) Increasing pressure of best performance (d) To maintain status among friends (e) Others 15. What suggestion will you recommend for parents to keep their kids away from these sites-? (a)Encourage the kids to indulge in creative hobbies like painting, dancing etc. (b) Allow them to access only selected sites (c) Let them work under observation of parents/elders (d) Others

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RESPONDENT DETAILS
Sl. No NAME AGE SEX ADDRESS PH. No. E_MAIL

1 Aabic 2 neha Awasthi 3 Rajendra Azaz Ahamad 4 Malik 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Prakriti Nagar Manish kumar rai Deepak Chauhan Rati Indra Raj Shukla Mastan Sheikh Reena Sharma Vishal Gupta Devendra Vivek snoi Suman Yadav Rahul Animesh Kumar Verma Nadeem Maqshood Anisha Izhar Khan Kumar Rishabh

27 M 22 F 46 M

Bimtech Gr.Noida Delta2 Gr.Noida b78 Gama1 Gr.Noida

baabic@gmail.com nehaoct11@yahoo.co.in 9891367125 kanaconfectionary@yahoo.com

23 M 20 22 21 20 20 22 19 23 25 24 20 19 F M M F M M F M M M F M

k88abulfazal G74 gali no 3 Brahmpuri New Delhi c425 beta1Gr.Noida d144 alfa1 Gr.Noida Kaushalya residency Gr.Noida VS Boys hostal Gr.Noida Tugalpur Gr.Noida Apeejay inst. Of Architecture Gr.Noida i464 beta 2Gr.Noida vill. Jaganpur dankaur ITS inst. Of mgmt Gr.Noida b155 sec p3 Gr.Noida B191 NRI City Gr.Noida A127 Beta Gr.Noida Vijay Nagar Ghaziabad Bimtech Gr.Noida G86 Alfa2 Gr.Noida C 146 Gama1 Gr.Noida Vivekanand Hall Sharda Univercity B44 Sec 49 Noida D94 Delta 1 Gr.Noida I5 Alfa2 Gr.Noida Baunjha Gzb D94 Delta 1 Gr.Noida B44 Sec 49 Noida Anand Vihar New Delhi Tugalpur Gr.Noida Baunjha Gzb 49

7827724337 malik1234@gmail.com 8802422306 pnagar004@gmail.com 9999294809 sonurai1991@gmail.com 8285482628 dcchauhandeepak196@gmial.com rati.5feb@gmail.com 8860601705 indraraj14@gmail.com 9268250149 mastanjiya@gmail.com sharma.reena086@gmail.com 9971792044 9818972555 dev1986@yahoo.co.in 8285412377 vivek85soni@gmail.com 9718918388 9810567297 goelrahul5@gmail.com 9958683675 animeshverma87@gmail.com 7428286692 nadeemmaqshood.cs10@gmail.com 8800573285 anisha.bharti12@bimtech.ac.im 9910034962 tbs.khn@gmail.com 9818046573 7503934143 jackienodeo@gmail.com 7503619588 mauryavijay1988@gmail.com 9891146395 sangeeta17@gmailcom 8447766592 9540758676 7503619588 7828024090 9311121011 7503335055 shashi.jack.for.u@gmail.com nitin007sharma1989@gmail.com nitika1988kushwaha@gmail.com maheshchachu@gmail.com

24 M 22 23 28 22 M M M M

22 Anurag Swain 23 Vijay Mauraya 24 Sarvjeet Dr. Sangeeta 25 Nautiyal 26 27 28 29 30 31 Shashi Baduk Nitin Sharma Nitika Maurya rohan Shukla Mahesh Kumar Prateek Nigam

20 M 26 M 21 M 28 F 21 22 23 28 21 22 F M F M M M

Rjneesh Viswakarma Fariq Vineet Kumar Mahendra Kumar Sumit Rai Nishant Singh Anoop kumar kesharwani 39 Ayush Gupta 40 Ankit Verma 32 33 34 35 36 37 38 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Anshika Firoz Khan Ravi singh Akash Patel Ashutosh Singh Chetan Sharma Prakash Kumar Abhisek Srivatava Anuj Gupta Bharya Nidhi Vas Somya Akaksha A.Satya Shirihs Shrivastava Monika Gupta Suryakant Pradhan Priyanka Gupta

21 21 29 22 23 24 23

M M M M M M M

G753 Gama2 Gr.Noida Swarrop Nagar Delhi Delta 1,F486 Gr.Noida Beta 1 Gr.Noida G424,Gama 2 Gr.Noida Azad Nagar Delhi E313 Gama 1 Gr.Noida Jubli hall mall raod delhi E192 Delta Gr.Noida Sec pie Gr.Noida L-247,Delta-2 Gr.Noida Gama Gr.Noida Gama Gr.Noida Swarrop Nagar Delhi I-233, Alpha2 Gr.Noida G.L.Boys Hostel Gr.Noida C-347 alpha 1Gr.Noida Tri Nagar Delhi Viakas Nagar Muradabad Alpha Pie-1 Prasar kunj G-241, Beta Gr.Noida Baunjha Gzb ITS Dental College Sec pie Gr.Noida Gr.Noida C-325(b) lajpat nagar GZB Swarrop Nagar Delhi R-82/3, evn,Delhi-91 280 NRI Delhi 101 GAIL Society Gr.Noida Vill. Chhalera sec-44 Noida NRI City Gr.Noida Baunjha Gzb Garhi shahadra sec143 noida 50

9953076676 9871128410 7827739340 7827581011 9654037013 7838233279 9891174658

rajneeshrajneesh@gmail.com binit_cipit@yahoo.com mahendrachahil@gmail.com sumit5353@gmail.com nishant.prashar2@gmail.com anoopx@gmail.com

24 M 20 M 20 20 23 26 24 20 23 21 19 19 23 20 19 22 22 24 24 F M M M M M M M M F F F M M F M F

7836224676 stephenian.aayush@gmail.com 9810489446 vermaanky11@gmail.com

anshika.sharma@gmail.com 9811682546 firoz_ner@yahoo.co.in 8882396030 9659499889 9971177783 9310107017 chetansingh@gmail.com 8010862423 info.prakashkumarchauhan@gmail.co 8802422306 dasinghabhi005@gmail.com 9136281465 kinganuj92@gmai.com 9561634747 bharyanidhivats@gmail.com 75003324898 9486890767 nistha0505@gmail.com 9411962230 satyaayavaraara3@gmail.com 8800836469 shirish.1990@gmail.com 9560624157 priyanka8008@gmail.com 9711331576 cool.pankajpundir@gmail.com anindya.sinha@rediffmail.com 9718248009 priya.octsharma@gmail.com 9968165544 akshita21@gmail.com devendra@gmail.com 9999416728 yograjbali11@gmail.com 9540666752 vaibhamoo@gmail.com 8800667618 drivemecrazy@gmail.com 9891817110 sonuguggar23@gamil.com

58 Pankaj pundir 59 Anindya Sinha 60 Priya Sharma 61 Akshita 62 Devendra Sharma 63 Amit Kumar 64 Vaibhav Mishra 65 Nabin Kumar 66 Sonu Singh Kain

21 M 24 M 21 F 21 F 26 M 24 M 18 F 21 M 23 M

67 68 69 70

Satish Dubey Chirag Sameer Anikesh Chandra

23 21 23 24

M M M M

Kuleshara Gr.Noida 3f-403 AWHO G-86,alpha2 Gr.Noida Azad Nagar Delhi Tugalpur Gr.Noida h-78,Alpha-2 Gr.Noida Beta 1 Gr.Noida Sec 27 noida B-42 Azadpur New delhi sahni nagar F-17, G.B.U. C-446, Alpha1Gr.Noida delta 2 Gr.Noida I-5 alpha-2 Gr.Noida delta 3 378 Gr.Noida Paradise hostel Apeejay inst. Of technology Gr.Noida Baunjha Gzb C291 Alpha-1 Gr.Noida D34 Rly Flates Chawari Bazar New Delhi Sec 49 Noida B76 Gama 1 Gr.Noida B 38, Alpha 1 Gr. Noida I-659, Alpha2,Gr. Noida Beta 1Gr. Noida I-625, Alpha 2, Gr. Noida Noida H 501, Alpha ,Gr. Noida B-145, gamma-1,Gr. Noida Raj nagar, Meerut Kasna Gr. Noida Beta 1Gr. Noida Vill-Makoura, Noida D-13, Beta-1, Gr. Noida E 206, Gamma-1, Gr. Noida Noida 51

9599377242 9953825317 9560477102 9835363248

dubesatish@raketmils.com chirag.singhel@gmail.com rukhsad@gmail.com ankikeshchandra@gmail.com

71 Raman dwivedi Awadesg kumar 72 tripathi 73 Shishir Sahani 74 Ajit Katiya 75 Pawan 76 Mohit Agrawal 77 ankur Rai 78 79 80 81 Priyanka Rai S. Mehdi Abbas Priyanka Goyal Akash Singhal

26 M 20 23 22 24 21 23 23 21 21 19 M M M M M M F M F M

8285501006 discoverraman@gmail.com 9455424046 9718477209 9539858657 8285484978 9990611269 9457090721 triawadhesh1990@gmail.com shish2020@yahoo.co.in pspawan97@gmail.com himohit091@gmail.com ankurrai.gbu@gmail.com

rinkirai1802@gmail.com 9718294418 abbasdhunk8@gmail.com goyalpriyanka31@gmail.com 8130115153 7503422136 tanushree1288@gmail.com madhurima_ekka123@gmail.com 8285577237 sambhalothbom@gmail.com 9891374439 sursangam89@gmail.com

82 Tanu Sharama 83 Madhurima Ekka 84 Gaurav Lohani 85 Vikas Singh Chauhan 86 Keertika Bhargava 87 Abhisek Singh abhinav Kumar 88 Singh 89 Rahul kumar 90 Raj kumar 91 Saurabh kapil 92 Satyam kumar 93 Amit singh 94 Naseem ahmad 95 Suman singhal 96 Krishan tyagi 97 Dhiraj kumar 98 Inder 99 sonu bhati 100 Ravi singh 101 Kumar nishant 102 Shreya singh

23 F 23 F 22 M 22 M

20 F 22 M 25 24 30 22 20 23 20 41 23 23 21 28 20 22 18 M M M M M M M F M M M M M M F

9582768861 keertikabhargava@gmail.com singhsinghabhisek@gmail.com 8802954230 aksingh2210@gmail.com rk9017@gmail.com 9560949002 raj0417@yahoo.co.in 9891424386 kapil.saurabh@yahoo.com 9899949308 satyam9939@gmail.com 9717902003 amit.tanwar@gmail.com 9540060871 er.naseem0001@gmail.com 9654421718 fairybeauty@yahoo.com 9410683683 tyagi315@gmail.com 9608196656 nmprasaddhiraj@gmail.com nishank_599@yahoo.com 9716917878 sonubhati13@gmail.com 9718319110 thakurravisingh@gmail.com 9289459904 kumarnishantsharda@gmail.com ind.shreya555@gmail.com

103 Rohit bhati 104 Avinash singh Anamika singh 105 chauhan Akshay 106 maheshwari 107 Arjun tyagi 108 Priya singh 109 P.C. Bhaskar Vishwa mani 110 tripathi 111 Ankita mishra 112 Shekhar verma

22 M 24 M 19 F 19 M 21 M 23 F 26 M 19 M 20 F 19 M

Railway road Dadri swaroop nagar, new delhi 11/879, Indira nagar, lucknow H-135, Alpha-2, Gr. Noida gautam buddha university, Gr. Noida Apeejay institute of technology, Gr. Noida NASA, Gr. Noida 318, Galgotia boys hostle, Gr. Noida E-259 Gama-1, Gr. Noida NRI hostel, sector pie, Gr. Noida Rampur jagir, D-block, Beta1, Gr. Noida c-95, Beta-1, Gr. Noida MIMT, Gr. Noida Azad nagar, New Delhi New Ashok agar, New Delhi C-158, Beta-2, Gr. Noida Sector-pie, Gr. Noida B-169, Delta-1, Gr. Noida sector-18, Noida F-348, Delta 1; Gr. Noida Uttam nagar, New Delhi Gr. Noida Delta-1, Gr. Noida ITS dental college, Gr. Noida D-207, Ashiana, Gamma-2, Gr. Noida Indirapuram, Ghaziabad I-31, Delta-2, Gr. Noida C-448, Beta-2, Gr. Noida Beta-1, A-block, Gr. Noida Sharda university, Gr. Noida Azad nagar, New Delhi Delta-2, Greater Noida New Ashok agar, New Delhi 52

9312176994 rohitr129@gmail.com 9990022872 akaavinash@gmail.com 9026731954 anamikachauhan98@gmail.com 9990097074 akshay.sharda1993@gmail.com 7503502155 arjuntyagigi@gmail.com

9958812034 bhaskar11583@gmail.com 9716573916 vrockztripathi@gmail.com 9811477262 8800139526 shakea12@gmail.com

113 Anil kumar 114 Md. Zeshaan faiz 115 Rishi kumar 116 Pawan singh 117 Sachin malik 118 Himkar shailat 119 Nikita shukla 120 R. K. jha 121 Arjun kawal 122 Swati sharma 123 Harsha 124 Chinehu jose Amitabh 125 chaudhary 126 Jebima yasmin 127 Priya agrawal 128 Shipra kandwal Manvendra kumar 129 yadav 130 Kruti pandey 131 Vipul 132 Neha 133 Raghvendra singh 134 Prabhat singh 135 Ragvendra singh

29 M 21 M 26 M 21 M 23 M 17 M 21 F 30 M 20 M 17 F 19 F 19 F 20 M 20 F 17 F 18 F 21 17 24 20 M F M F

9990338383 kumaranil82@gmail.com 9650865622 faiz.z@rediffmail.com 8010205991 prasadrishi4@gmail.com 8010347339 pawankumarsingh816@gmail.com 8010158569 sachinmalik2888@gmail.com 01206453106 nikitashukla754@gmail.com 9910053026 8527936973 mahi2304@gmail.com 9906396970 chiehu23jose@gmail.com

8750366750 amitabhatnet_chaudhary@yahoo.com

priyamittal77@gmail.com shipra120793@yahoo.in 8882822305 kruti.pandey@gmail.com 9540357356 vipulup052@gmail.com 8826318506 singhraghvendra411@gmail.com 8743900998 sprabhr@gmail.com 9310179642

23 M 23 M 25 M

136 137 138 139

Manish kumar singh Ankit verma Neha priyadarshi Nidhi singh

21 21 19 21

M M F F

140 Nida Naqvi 141 Saurav sharma 142 143 144 145 146 147 148 Rajeev agrawal Vivek kumar Prashant bhatt Priyanka mishra Vineet Manisha Phani mkms

19 F 20 M 25 19 21 22 26 19 26 M M M M M F M

Jamia appartment, Pie-1, Gr. Noida GBU, Gr. Noida GBU, Gr. Noida Gr. Noida Sarojni hall, sharda university, Gr. Noida c-4, LG society, Gr. Noida Gr. Noida I-81, Gamma-1, Gr. Noida I-151, Beta-2, Gr. Noida SIET girls hostel, Gr. Noida Sharda university, Gr. Noida Bimtech, Gr. Noida Laureate residency, near Hanuman mandir H-4/16, krishna nagar, New Delhi

9456890757 manish108sqn@gmail.com 9560080858 ankit.ninja@gmail.com 8826317966 priyadarshi.neha@gmail.com 8448074792 9540011717 naqvi.nida31@gmail.com 9716927655 casauravsharma91@gmail.com 9990860062 7838788935 7503764163 9718374594 9311461193 9911165502 9958317016 rajeev.agarwal1986@gmail.com vivekkumarhere@gmail.com prashantraj.bhatt@gmail.com priyankamishra1989@gmail.com vineet.adhana@gmail.com manishahere99@gmail.com phani.mkms12@bimtech.ac.in

149 Noopur 150 Devansh malhotra

19 F 22 M

9971012258 noopurgupta92@gmail.com 9910012776 devansh009@gmail.com

53

Word of Thanks
At the end we thank everybody who helped us directly or indirectly in doing this marketing research. We also thank readers and solicit their comment on our work. Very humbly we request our readers to let us know about any of the mistakes we did during the research and also which is apparent in the report. Last but not the least we are grateful to the respondents who spare their valuable time for us, without response of whom this work would not have concluded.

Praveen Mishra ENR:-17019 (PGDBM)

54