Welcome!

Size Matters
Tips and Advice for Effective Signs and Displays
Presenters: Miles Shiveley, Jason Scheurer, and Jill Wangler

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Welcome!
Silence Your Phones Please Restrooms (no break scheduled) Introductions Universities & Rationale Resources/Goodie Bags Q&A Tour (10 minutes post presentation) Evaluation

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Fineline Printing Group

Offset Printing Promo Products & Apparel Digital Printing

Management

Asset

Full Service Visual Communications Partner

Large Format Printing

Print on Demand

Direct Mail

Kitting & Fulfillment

Integrated Marketing Services

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Fineline Printing Group

Right Sized
Industry Competent

Tested
Minority Owned

Time

Savvy
Community Involved

Data

Quality
Insured

Green
Focused

Value
Added

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Meyer Plastics
m eyerplastics. com

IN C.

Miles Shiveley Sales Rep

CP.GO.041112

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Miles Shiveley and Meyer Plastics

4+ years in Industry Meyer Plastics is a 60 year old family business 4 locations in Indiana and Ohio 100+ employees

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Banner
Short term or temp sign Where is it going?
Interior or exterior

High impact versus cost

Great way to convey your message

Supported by multiple printing platform

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Banner
Measure by ounces
13 oz. is most popular

Denier
500D or 1000D

Multiple lengths and widths

38 126 40yrd 50yrd

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Scrim Banner
Constructed of strong PVC film and scrim Durable in harsh conditions Fade and tear resistant One year warranty
Will typically last longer depending on usage

Multiple finishes
Gloss, Matte, Semi-Gloss

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Mesh Banner
Constructed of lightweight material Minimizes wind resistance Perforated Holes Supports safety concerns Hanging over busy road One year warranty

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Smooth Banner
Two sides, smooth surface 100% opacity
Prevents back image or light showing through

Trade shows
Banner Stands

POP/POS One year warranty

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Anti-Curl PET
Polyethylene terephthalate Single/Double sided, smooth surface 100% opacity
Prevent back image or back light from showing through

Anti-curl
Typical banner will curl at the edges over time

POP, banner stands, trade shows

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Substrates
Foam Board Polystyrene Foam Core HIPS ACMs Acrylic Corrugated Plastic Expanded PVC

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Foam Board
Double sided, paper faced with foam center Economical
One of the lowest price point substrates

Short term
Interior use only

Varying gauges
.187 (3/16th) most common size

Mounting and direct printing

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Polystyrene Foam Core

Dense foam center with Polystyrene lamination Rigid Mounting, direct printing, and routing More variety in size
.187 2

Interior use

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HIPS
High Impact Polystyrene
White, Black

Low cost Mounting, direct printing, thermo formed Applications

POP, POS, Warehousing, Safety

.020 - .125

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ACMs
Aluminum Composite Materials Extremely durable 5-10 year warranty Low maintenance Solid core or corrugated 3mm, 6mm, 10mm 48x96-60x120 Mounting, direct printing, routing
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Acrylic
Clear, colored, non-glare Easily formed, finished Buffed, polished Mounting, direct printing, routing Interior or exterior Fade resistant, doesnt yellow .060 - .944, 48x96-75x100
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Corrugated Plastic
Interior/Exterior Short term use Multiple colors Mounting, direct printing, fabricating
Political Signs Garage Sales POP/POS

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Expanded PVC
Lightweight and durable Moisture resistant Mounting, direct printing, fabricating POP, trade shows Interior and exterior
Gauge is an important factor. Heat can warp thin PVC

Multiple colors and gauges

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Jason Scheurer
Sales / R&D

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About TKO Graphix

27 years in the business 50,000 sq. ft. facility 150 employees 50 company employed installers

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Vehicle Graphics

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Vehicle Graphics
What size jobs can TKO handle?

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Vehicle Graphics
Case Study: TruGreen
National company wanting to rebrand entire fleet Over 4,000 various vehicles 200+ locations across the country

Challenge - Re-branding vehicle with zero downtime Solution Schedule de-id and installation on-site after hours Result Fresh message, seen by millions with no lost time

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Vehicle Graphics
No need to know all the options, TKO will do it for you.
Premium and Promotional Products
Permanent Removable films

Window Perf Laminates

Gloss Satin Matte
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Vehicle Graphics
What are the pitfalls of vehicle graphics?
Removal of graphics
Knowledge of products Steam technology Will not damage surface or leave adhesive behind

Installation
3M Certified Members of the UASG

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Vehicle Graphics
3M MCS Warranty Why?

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Jill Wangler
About me 8 Design Tips
Caveat: Im not a designer, but Caveat: Not all Signs are created equal

Resources

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Tip 1: Keep it Simple

The first, most important rule The best designs contain two or three elements:
a striking photograph or visual a large headline an "identifier"

Communicate concisely:
as few words as possible

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Tip 2: First Read

Concept of First Read
A focal point that commands attention Ideally, bold statement or interesting graphic

Initial caps (vs. all caps) to increase glance legibility and lower reading time. Utilize line spacing variation

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Tip 3: White Space

White-space = surface area of a sign's face left uncovered by text or graphics The proper amount of white space is just as important for quick readability as are graphics, text, and colors. General rule= 1/3 face area should be white space

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Tip 4: Trade Show Graphics

When designing trade show graphics, keep it simple but make sure it/they communicate:
Who you are What your business does 3 advantages that distinguish you from the competition WWW

Images should be simple, colorful, impacting

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Tip 5: Contact Information

Make sure your sign has the right information featured so your audience can get more information on their own schedule Memorable phone number, email address, or website QR code?

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Tip 6: Test Viewing Distance

Think about the application and adjust size appropriately:
5 feet? 10 feet? 20 feet? 250 feet?

Consider quality of your imagesdesign for the size

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Tip 7: Application Surroundings

Size Background Color: Make sure the colors are used in contrasting patterns. Green on blue is not readable, whereas black on white is extremely visible. Competing Visuals

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Tip 7: Application Surroundings

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Tip 7: Application Surroundings

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Tip 7: Application Surroundings

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Tip 7: Application Surroundings

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Tip 8: Delivery & Installation

Where is it going and how will it ship?
E.g. 52 Ultraboard

How is it going to display

Accommodate the design for the installation hardware (e.g. grommets, stitching, glued pieces)

Coordinate substrate with hardware choices Factor installation fees in your budget Who will be setting it up?
Factor demo/psycho graphics of typical person (The Gap)

How do your confirm implementation? (e.g. send a picture)

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How is it going to display?

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Bonus Tip: Get a second opinion (the fresh perspective rule)

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Bonus Tip: Use Spell Check

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Checklist and Online Quote Form

FinelinePrintingGroup.com/quote/

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Thank you for joining us!

Tour Evaluation Fineline University LinkedIn Group

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