T14: HUMAN INFORMATION PROCESSING

Ravi K. Vatrapu
Director, Computatioanl Social Science Laboratory (CSSL) Associate Professor, Center for Applied ICT (CAICT) Copenhagen Business School Howitzvej 60, 2.10; Frederiksberg, DK-2000, Denmark Phone: +45-2479-4315 vatrapu@cbs.dk
http://www.itu.dk/people/rkva/
Monday, 31-Jan-2011 T14: Human Information Processing: Lecture 01 2A20, ITU, Copenhagen, Denmark
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OUTLINE
Social Introductions Course Description
Objectives Content Learning Outcomes Literature Examination Activities Learning Technologies

Pedagogical Contract
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SOCIAL INTRODUCTIONS
Name Place Degree Program, Year & Semester If you would like to share, a hobby Academic Interests Professional Interests Course expectations
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How many of you have a psychology background?

1. Yes 2. No
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What is your academic background?

1. 2. 3. 4. 5. 6. 7. Computer Science Philosophy Media Arts & Humanities Natural Sciences Social Sciences Business
3

0 1 2 3 4

0 5 6 7 5

Do you know of the term Bounded Rationality?

1. Yes 2. No
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Do you know of the term perception?

100% 0%

1. Yes 2. No

Do you heard of Behavioural Economics?

5 4

1. Yes 2. No

COURSE Description: OBJECTIVE

To enable students to understand basic research findings in the field of human information processing and apply them to business and technology settings

COURSE Description: LEARNING OUTCOMES

Understand the issues, topics, and aspects of the cognitive sciences in general and human information processing in particular. Identify and discuss the basic research findings in human information processing with respect to human sensation, perception, attention, memory, knowledge representation & organization, language, decision-making, problem-solving, reasoning, and creativity Analyze, apply, and evaluate basic research findings in human information processing to business and technology environments
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COURSE Description: CONTENT

One textbook, a laboratory book for in-class exercises, and selected research articles Two Parts
Topics in Cognitive Pyschology (Perception, Attention, Memory, Problem-solving, Decision-Making etc...)
3 Special Topics (Socio-Technical Interactions, Behavioral Economics, Neuromarketing)

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COURSE Description: LITERATURE

Textbook
Sternberg, R. J. (2008). Cognitive Psychology (International 5th ed.): Wadsworth

Lab Book
Francis, G., Neath, I., & VanHorn, D. (2008). CogLab 2.0 Online (or On a CD).

Research Papers Popular Press Articles

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How many of you purchased the textbooks?

1. Yes 2. No
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COURSE Description: EXAMINATION

External examiner, 7-point marking scale
B4: Oral examination with written work but without time for preparation at the exam
Exam Date

Time of Day

Exam Type

Location

Room EBUSS-sekretariatet (2E11) Room not available Room not available

2011-Apr-27 2011-Jun-17 2011-Jun-20

09:00-15.00 9:00-16:30 9:00-16:30

Written work

ITU

Oral examination ITU Oral examination ITU

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COURSE Description: EXAMINATION

The Danish 7-point Marking Scale
12 (Excellent): For an excellent performance displaying a high level of command of all aspects of the relevant material, with no or only a few minor weaknesses. (ECTS A)
10 (Very good): For a very good performance displaying a high level of command of most aspects of the relevant material, with only minor weak- nesses. (ECTS B) 7 (Good): For a good performance displaying good command of the relevant material, but also some weaknesses. (ECTS C) 4 (Fair): For a fair performance displaying some command of the relevant material, but also some major weaknesses. (ECTS D) 02 (Adequate): For a performance meeting only the minimum requirements for acceptance. (ECTS E) 00 (Inadequate): For a performance which does not meet the minimum requirements for acceptance. (ECTS Fx) -3 (Poor): For a performance which is unacceptable in all respects. (ECTS F)
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COURSE Description: ACTIVITIES

Mondays
12:00 14:00: Lectures 14:00 16:00: Exercises (No exercises in the first and last weeks)

Total of 24 Lectures (12 weeks of 2 lectures each)

Slide decks and lecture videos (screen recording)

20 exercises (10 weeks of 2 exercise activities each)

Interactive exercises, field trips, experience reports, experiments etc
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COURSE Description: LEARNING TECHNOLOGIES

Course Portal
http://www.itu.dk/people/rkva/2011-Spring-T14/

Course Blog
http://www.itu.dk/courses/ET14/F2011/

Blended Learning
Facebook Group on Human Information Processing
http://www.facebook.com/home.php?sk=group_147569448634306

Etherpad (links will be emailed)

http://www.ietherpad.com/5pLpfq2RiE
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PEDAGOGICAL CONTRACT
Considerate Social Behavior Innovative Pedagogical Techniques Meaningful learning activities

Intrinsic and/or Extrinsic Motivation Participation & Engagement Critical Reading, Thinking, and Writing

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Discussion

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