Enterprise Systems
Enterprise systems, also known as enterprise resource planning (ERP) systems, provide a single information system for organization-wide coordination and integration of key business processes.
Information that was previously fragmented in different systems can seamlessly flow throughout the firm so that it can be shared by business processes in manufacturing, accounting, human resources, and other areas.
Enterprise Systems
Supply Chain
Logistics
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Scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line
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Supply chain execution systems: Manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner
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Plan production based on actual customer demand Rapidly communicate changes in product design
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CRM
Value ( $ )
Targeting
Acquisition
Retention
Expansion
Who Do we target What segments are most profitable What segments match our Value Proposition What is the best segmentation strategy for us / our industry
What is the best channel for each segment What is the acquisition cost for a channel / segment Do certain channels deliver certain types of customers Cost effective acquisition
How can we improve retention What is our average customer relationship length How can we hold customer for as long as possible What is the most cost effective method of retention
How many products does our average customer buy How can we induce our current base to buy more products Who are the prime targets for expansion What is the cost of expansion
Customer Relationship Management can be simply defined as everything involved with managing the customer relationship. 19
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Consolidates customer data from multiple sources and provides analytical tools for answering questions
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Knowledge storage
Knowledge dissemination
Knowledge application
Building organizational and management capital: collaboration, communities of practice, and office environments
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