Hena Enterprises

Hena Enterprises
Retail Business Solutions

.. YOUR PARTNERS IN PROGRESS

Brand Launch Terms & Conditions

WehelpOurClientscarveoutanewpresenceinIndiathru BRANDCOMMUNICATION RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER

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Hena Enterprises
AboutHenaEnterprises
HENA ENTERPRISES is dedicated to provide Retail Business Solutions, to LAUNCH, ESTABLISH and GROW BRANDS through Strategic Tieups, license deals and Joint Ventures.

We are associated very closely with and are official Representatives of the following Brands 1. Pavoni 1st: Luxury Leather Footwear & Leather Accessories Brand 2. Pavoni Chic: Premium Leather Footwear & Leather Accessories Brand 3. Casa Del Bianco Couture: Luxury Home Linen Brand 4. Casa Del Bianco Prt a Porter: Premium Home Linen Brand 5. Royal Hem: Luxury Men's Wear Brand 6. Fred & Ginger Lingerie: Luxury Lingerie Brand 7. Peter Golding: Luxury Women wear Brand 8. Flormar: Luxury Cosmetics Brand 9. Right Bank Babies, USA RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER
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Hena Enterprises
Whatarewelookingforwardto!!!
Our Philosophy
It's all about quality of our products together with originality in our designs. We understand the importance of classic design, while making sure modern and innovative touches are introduced both in our branding and designs. We always focus on maintaining and further investing in the training of the Sales and shop staff.

Our Expectations
Our Franchisee Partners should always provide a genuine and indulging experience, while developing a relationship with the consumer so as he knows and believe that he can TRUST Our franchisee partners should always strive to provide UNCOMPROMISED LEVEL OF SERVICE together with deep rooted commitment to preserve the Brand Ethos and Brand Heritage RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER
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Hena Enterprises
OuroutlookaboutourpartnerFranchiseeandIndiaMarket
We are looking for the potential Franchise opportunity with partners who share the same vision and dream. We consider the franchising agreement as a long term exclusivity agreement for a certain duration and territory and with a minimum agreed turnover and performance target. The ideal profile of our franchisee partner to be previous experience in retail (ideally luxury) is desirable dedicated and experienced team of staff financial solidity very good understanding of the luxury consumer (existing databases) strong motivation to franchise a certain brand in a certain market We do understand that India's sophisticated wealthy are seeking a similar shopping experience locally as to when they travel abroad. Like in the case of fashion, consumers expect to find locally, not only the store concept and brand environment, but also a good representation of the collections of the respective brand We sincerely hope that our partner franchisees would constantly strive to provide to the consumers the key attributes of luxury Experience value responsibility functionality

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Hena Enterprises
Whatareourpricesrange
Pavoni 1st
Can be split into 4 categories for both articles and price point purposes SLG include purses, phone/ computer covers, cosmetic bags, and belts. Range INR 5000.00 to INR 12000.00 Footwear for both men and women in 100% finest Italian Leathers. Range INR 15000.00 to INR 70000.00 Handbags & Business Bags for both Men and women. Range INR 39000.00 to 110000.00 Interior Italian Furniture made to client specification. Range INR 150000.00 to INR 2000000.00

Pavoni Chic Can be split into 4 categories for both articles and price point purposes
SLG include purses, phone/ computer covers, cosmetic bags, and belts. Range INR 3000.00 to INR 5000.00 Footwear for both men and women in 100% finest Italian Leathers. Range INR 9000.00 to INR 20000.00 Handbags & Business Bags for both Men and women. Range INR 10000.00 to 30000.00

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Hena Enterprises
Whatareourpricesrange
Casa Del Bianco Couture Price range from INR 60000.00 to INR 130000.00 for a set of 1 double cover sheet, one bottom and two cushion covers Casa Del Bianco Prt a Porter Price range from INR 35000.00 to INR 50000.00 for a set of 1 double cover sheet, one bottom and two cushion covers Royal Hem Price Range is from INR 5000.00 to 18000 for a blazer and 2000.00 to 8000.00 for shirts and Trousers Peter Golding Price Range is from INR 5000.00 to 18000 Fred & Ginger Lingerie Prices range from INR 4200.00 to INR 28000.00 Flormar Prices range from INR 200.00 to 3000.00 Right Bank Babies Prices range from INR 1000.00 to 4000.00

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Hena Enterprises
WhatwePropose 1. Bouquet of 8 Luxury Brands all well known and established in Home Country 2. Product bouquet of exceptional high quality and exceptional craftsmanship 3. Pre Launch and uninterrupted media support after the launch. The budget & the modalities to be discussed during the meeting 4. On going Training support to the staff 5. Store software for billing and Inventory 6. Excellent mark up built up within MRP 7. Long Term Brand Rights

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Hena Enterprises

WhatweexpectfromourIndianPartners

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Hena Enterprises
Pavoni1st &PavoniChic
http://www.pavoni.com /http://www.pavonilife.com/

AbrainchildofVittoriaI.Pavonifounders:AlanNew BerryandAlbenaTaneva
VittoriaI.Pavoni awellestablishedLuxuryBrandinItaly since1970 Pavoni1st AwellestablishedLuxuryBrandinUK PavoniChic AwellknownPremiumBrandinItalyandUK

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Min1000sqftareainupscalearea/mall StoretobecreatedanddesignedasperguidelinesoftheBrands BrandRightsFee EURO30000.00foradurationof7Years Topay100%upfronttotheDistributor/Importerfortheproductssuppliedto theStore Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands WellEducatedSalesStaff HighestStandardsofCustomerServiceanddeepproductknowledge ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
RoyalHem
http://www.royalhem.it /www.copengroup.com/sitoeng.swf

AbrainchildofAdoPennesi,AscoliPiceno&Civitanova Marche ProducersofLuxuryMenswearsince1947 RoyalHem awellestablishedLuxuryBrandinItalysince1970

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Min1000sqftareainupscalearea/mall StoretobecreatedanddesignedasperguidelinesoftheBrands BrandRightsFee EURO30000.00foradurationof7Years Topay100%upfronttotheDistributor/Importerfortheproductssuppliedto theStore Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands WellEducatedSalesStaff HighestStandardsofCustomerServiceanddeepproductknowledge ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
CasaDelBiancoCoutureAndCasaDelBiancaPrtAPorter
Vittorio Mosca, a descendent of Maggi, the founder of Frette and Gianluca Gargantini (both heirs carrying on their families legacy) and Fabrizio and Lupe Biasiolo (former senior Frette management) have united in a partnership to keep the Push for Luxury alive.

http://www.casadelbianco.com

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Min1000sqftareainupscalearea/mall StoretobecreatedanddesignedasperguidelinesoftheBrands BrandRightsFee EURO30000.00foradurationof7Years Topay100%upfronttotheDistributor/Importerfortheproductssuppliedto theStore Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands WellEducatedSalesStaff HighestStandardsofCustomerServiceanddeepproductknowledge ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
FRED&GINGERLingerie
www.fredandginger.com Exclusive Timeless Lingerie Designed by VICTORIA HOLT made in the United Kingdom The woman who inspires the Fred & Ginger collections is an urban, sophisticated individual with tastes that have evolved over the years in harmony with the collections.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Min500sqftareainupscalearea/mall StoretobecreatedanddesignedasperguidelinesoftheBrands BrandRightsFee EURO30000.00foradurationof7Years Topay100%upfronttotheDistributor/Importerfortheproductssuppliedto theStore Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands WellEducatedSalesStaff HighestStandardsofCustomerServiceanddeepproductknowledge ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
PeterGolding
http://www.petergolding.com/

Peter Golding's style has always been a combination of sensuality, form and function and has impeccable credibility with a heritage of over 40 years

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Min1000sqftareainupscalearea/mall StoretobecreatedanddesignedasperguidelinesoftheBrands BrandRightsFee EURO15000.00foradurationof7Years Topay100%upfronttotheDistributor/Importerfortheproductssuppliedto theStore Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands WellEducatedSalesStaff HighestStandardsofCustomerServiceanddeepproductknowledge ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
Flormar
http://www.flormar.com

The history of Flormar goes back to 1970 in Milan, Italy. In 1986 production was moved to Turkey in the new and ultramodern facilities of Istanbul.
FLORMAR AClassApart 1. Min60 80sqftareainupscalearea/malltoputthecountersandorMono BrandStore 2. BrandRightsFee EURO8000.00foradurationof5YearsperCounterinthe ShoppingMallsandEURO36000.00perMonoBrandStoreforadurationof8years 3. WellEducatedSalesStaff 4. HighestStandardsofCustomerServiceanddeepproductknowledge 5. TheserviceofferingstobeatparwithEurope,USA,Dubaiandelsewhere 6. ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

IncaseofKiosks,theCompanywillsupplytheKioskandProductsalongwith CataloguesandBrochures IncaseofMonoBrandStores,theCompanywillsupplytheMakeupStudio andProductstotheFranchisee RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER

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Hena Enterprises
RightBankBabies
Founded by Ellen Uzarowicz President and Head Designer, entrepreneur and artist The name Right Bank Babies is based on the Right Bank of the Seine River in Paris, the fashion district.

1. Min1000sqftareainupscalearea/mall 2. StoretobecreatedanddesignedasperguidelinesoftheBrands 3. BrandRightsFee US$20000.00foradurationof5Yearsforonestore,US$ 15000.00perStorefor2 5StoresandUS$10000.00perstoreformorethan5 Stores 4. Topay100%upfronttothefortheproductssuppliedtotheStore 5. Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes 6. Tocontribute8%ofyourmarginforGlobalSalesPromotionoftheBrands 7. WellEducatedSalesStaff 8. HighestStandardsofCustomerServiceanddeepproductknowledge 9. ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere 10. ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality aretobehonoured

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Hena Enterprises
JOINTVENTUREOPTION

JOINT VENTURE OPTION Brands thru Hena Enterprises 51%, Indian Partner 49%

1. Min6000sqftareainupscalearea/mall 2. StoretobecreatedanddesignedasperguidelinesoftheBrands 3. NoBrandRightsFee 4. AllrightstoappointFranchiseestotheJV 5. AllBrandRightsinIndiatotheJV 6. FranchiseeFeestobecollectedfromotherFranchiseestotheJV 7. Royaltyof8%collectedfromotherFranchiseestotheJV 8. TheMediaCampaigncosttobebornebytheJV 9. ThemediaFeeof8%collectedfromFranchiseestotheJV 10. ObligationsofIndianPartner 1. Topayupfrontfortheproducts 2. TodesignthestoreasperguidelinesoftheBrands RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER
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Hena Enterprises

HENA ENTERPRISES
A N A Enterprises Group Company

DelhiOffice 4279,Sector23 A,NearITMUniversity Gurgaon122017,Haryana,India Ph:+911244074347 Mobile:+919910235579 Fax:+911244074347 infol@naenterprises.in GreeceOffice 196,KIFISSIASAV.15451N.PSYCHIKO Athens,Greece Ph.+302106745113 Fax+302106774842 hermesv@otenet.gr BulgariaOffice Sofia1680,j.k.Krasno Selo kv.Borovo, block228,ap.33 GSM: +359887517619 Tel/Fax: +35928591359 herm_sofia@yahoo.com

UKOffice 53WestbourneTerrace LondonW23UY Mobile00447976375710 Hardline 00444043970 montgomery_maria@hotmail.com GermanyOffice Ideenfabrik BrittaHurter Moltkestrae 102 40479Dsseldorf T+49211.68875291 F+49211.68875297 britta@brittahurter.com ItalyOffice Vis.G.Ferrari,9 20123Milano Italy Tel:+393290988386 reji.jinaraj@gmail.com

FranceOffice MAEKOConsultingSAS 1ruedesGrandes Terres 38370LESROCHESDECONDRIEU thierry@maeko.fr ChinaOffice Unit186187, Huahong IntlCentre No.717Zhongxing Road, Ningbo,China. Tel008657483881625 info.china@naenterprises.in MumbaiOffice Flatno4,Vijaya Building ShreeSavita Society AzadRoad VileParleEast,Mumbai57 Maharashtra,India Ph:+912232561952 manohar@naenterprises.in

BhavnagarOffice MGPGroup OldBunder Road Bhavnagar 364001 Gujarat,India Ph:+912783005650 +917405472024 brijeshraval77@gmail.com TirupurOffice FlatNo14, Kerthika Apartments Indira Nagar3rdStreet, Tirupur 641603 Tamilnadu,India Ph:+919843352957 tirupur@naenterprises.in

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