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New Series! Built On Cutting Edge, Internationally Recognised Strategy!

HR As A Business Partner
Series
A Series Of Three Courses Designed To Enhance Business Strategy
By Empowering HR Executives

A Career Progression Series That You Cannot Afford To Miss:

Module I:
HR As A Business Partner
March 8 – 12, 2009
Movenpick Hotel, Dubai, UAE

Module II (Optional):
Overseas Benchmarking Module
Geneva, Switzerland
June 21 – 25, 2009
Module III (Optional):
The Review Module
Dubai, UAE
November 8 – 12, 2009

Enabling you to work alongside senior management peers to provide the vital link between the business and
the strategies of your organisation, providing support and developing new initiatives to ensure financial success.
Do you want to:
• Lead change within your organisation?
• Have a holistic view of the business and understand the complexity of the organisation?
• Be able to play different roles and choose the most appropriate one according to the
needs and the situation of the client (the Expert, the Advisor, the Coach or the Broker)?
• Operate with a long-term view while resolving contingent issues?
• Develop a wide internal/external network?
• Create cooperation while generating empowerment?
• Succeed on behalf of the internal client?
• Maintain a business focus and perspective at all times?
• Make a positive impact on your organisation’s bottom line?

Organised By Official Regional Recruitment Partner

8 – 12 March 2009 • Mövenpick Hotel, Dubai, UAE

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness


HR As A Business Partner Series
Dear HR Professional,

In an ever evolving, increasingly competitive world industries are becoming highly adept at addressing the notion of change and
arguably, the HR function is the biggest chameleon of them all.

Things have progressed exponentially since the days where labour relations and wage determination were the bread and butter
of an HR executive. The role has systematically gained prominence and responsibility. Today, HR has become central to business
competitiveness.

“HR professionals must be more than partners; they must be players…in the game, not at the game”
- Professor Dave Ulrich

Innovative, world class HR has become a commercial necessity and as a leading professional in the field, you are perfectly placed
to make the transition from driving seat, to driving the business forward.

Not only will you be able to better align your HR department with the corporate strategy; you will also develop an ability to
change and add value to the corporate strategy itself.

This year, we have developed this innovative three-module series, HR As A Business Partner, to provide you with full-spectrum
career development. We recommend that you attend all three modules to derive the greatest value from this series.

So what exactly will you gain from participating?


• Understand the HR business partnership model and identify what you need to change in order to transform yourself into a
business partner
• Learn how other HR Managers in global organisations have successfully achieved this transformation
• Discover how your internal customers perceive you as a business partner
• Become the trusted advisor to your internal clients
• Be more influential, use and interpret business data effectively and develop a value proposition that is attractive to your
internal clients
• And much more…

By registering today, you can be sure that your company will view HR As A Business Partner.

Your course leader, Mario Castagnetta, and I look forward to seeing you in March, June and November!

Yours sincerely,
P.S. These three courses bring the internationally successful concept of ‘HR As A
Business Partner’ to you!
Keith Parker
Conference Manager P.P.S. Register for all three courses before 18 January 2009 and save up to US$ 2,300!

The HR as a Business Partner Series is composed of three modules:


All three modules are optional and can be purchased separately. However, in
order to attend Modules II and/or III, you MUST have attended Module I.

Forthcoming Relevant Events


BC2862 Employee Relations
8 – 12 February 2009 www.iirme.com/er

BW021 Advanced Human Resource Management in the GCC


22 February – 22 May 2009 www.iirme.com/distancelearning12

A1003 Talent Management Forum


15 – 19 March 2009 www.iirme.com/talentmgt
For more information on any of the above events please
contact us on Tel: 971-4-3352483 or email: r.devnani@iirme.com

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness


HR As A Business Partner

The transformation of HR from a support function to a business partner has been identified by major global businesses as the main
objective for HR Managers and professionals to consider as the next phase of the development of their role. In fact, it has become the
new expectation from senior executives and internal clients.

To create a business partnership implies that HR Managers will learn to work together with those who are responsible for the
business. The person with whom the business manager can discuss the issues of the organisation and plan the best possible future.

The HR Professional has to become the innovator, able to balance the business objectives of his/her internal client with the human
power they are responsible for. To make this happen, the HR Professional has to suggest methods and solutions that aim for the
optimisation of the human capital managed by their business manager. But what is new? Where is the real challenge?

Being proactive and capable of anticipating the requests of what the business managers, as strategic partners, would do is what really
makes the difference between a traditional HR manager/professional and the HR Business Partner. Presenting information and
statistics effectively and being able to influence the key decision makers represents the core asset for those who want to transform
the perception of their role and want to have a different position and impact.

The HR Business Partner assists the management in the execution of their business strategies with the consequent total satisfaction of
both clients and employees. The time of dealing with work permits and with hiring/firing issues is over!

Mario Castagnetta
Founder and Director
Synchronicity S.A., Italy

Meet Your Expert Course Leader


Mario Castagnetta is the Founder and Director of Synchronicity SA, an international human resources
consulting company based in Geneva, Switzerland, providing medium-to-large international organisations with
products and services in the domain of personal development and potential, management development, talent
engagement and retention, knowledge sharing, coaching and career counselling.

Synchronicity supplies its services to well known medium-to-large international organisations such as Agilent
Technologies, Bulgari, Cap Gemini, Ernst&Young Consultants, Cisco, Ferrero, Firmenich, Hewlett-Packard Europe,
PricewaterhouseCoopers, Hitachi, Nespresso, Nestlé, Nextrom, Novartis, Philip Morris, SGS, ST Microelectronics,
T-Systems and Zurich Insurance.

Before establishing Synchronicity, Mario was a Training & Development Manager at Hewlett Packard in Italy (1988-1995) and in
Switzerland (1995-97).

Since the founding of Synchronicity, he has been invited regularly by IMD Management Development Institute (Lausanne) to
participate as a Coach in both public (Mobilising People) and private (RWE, PricewaterhouseCoopers, Bertelsmann, Borealis, Adecco,
Shanska) programmes.

Mario is also an Executive Coach. In the last 10 years he has coached senior directors and executives in a number of well-known
companies (Al Hokair, Bulgari, Nextrom, Novartis, TetraLaval, Hewlett Packard, PricewaterhouseCoopers, Ernst&Young Consultants and
T-Systems).

Mario graduated summa cum laude with a degree in Clinical Psychology from the University La Sapienza, Rome in 1985.

Dr. Paul Vanderbroeck will be joining you during Module II in Geneva, Switzerland.

Dr. Paul Vanderbroeck is an executive coach and organisational consultant for multinational organisations. He is a
Visiting Leadership Coach at IMD International in Lausanne and a Global Leadership Fellows coach at the World
Economic Forum. He is a member of the HR Group of the HEC University of Geneva. Previously Paul worked as a HR
executive in in Royal/Dutch Shell, General Motors and George Fisher. He is a Chartered Fellow of the Chartered
Institute of Personnel and Development. He recently wrote the chapter on the Chief Human Resources Officer in
“Leading in the Top Team” (Cambridge 2008). Originally from the Netherlands, he has worked and lived in the US,
France, Germany and Switzerland.

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness


Who Should Attend?
‘HR As A Business Partner’ is designed for both small and large organisations alike. This course benefits human resources and
organisational development executives who have a strategic focus, with the objective to make the transition from HR executive to
strategic business leader.

Module I: HR As A Business Partner


Course Timings
Registration will be at 08:00 on the first day. All five days will commence at 08:30 and conclude at 14:30 with lunch. There will be two
networking and refreshment breaks at appropriate times each day.

Programme Overview
Pre-Work
• All delegates will be requested to invite 3-5 internal customers to participate in an online survey to discover their current perception
of you as a Business Partner. The survey is essential for participation in the programme. All data will be treated with the utmost
level of confidentiality
• All delegates are expected to interview their own CEO/ MD or a representative of the top management according to a script that
will be provided to them

Day One – Sunday, 8 March 2009 Day Four – Wednesday, 11 March 2009
Transforming The Role Review The Position Of Your Own Function/
Role
• The key challenges and the main transformations of the HR
role • Dimensions of an HR strategy that contributes to the
• What do business leaders expect from HR? business success
• The profile of the Business Partner • What does your top management expect from you? (key
• How role models see their role and impact as Business messages from your interviews)
Partners (best practice and interviews) • Developing your strategic agenda: How to do it
• The competency model to become a Business Partner • Networking: A critical skill to the success of the Business
• You as a Business Partner (feedback report) Partner

Day Two – Monday, 9 March 2009 Day Five – Thursday, 12 March 2009
Making The Difference Getting Ready To Face The Real Challenge

• Becoming the trusted advisor of your internal clients • Analyse a final case in order to be prepared to face your
• Skills and dialogue to become a trusted advisor reality once back in your organisation
• Your case: how to become the trusted advisor of your • Definition of your own Personal Improvement Plan
internal clients (small group activity based on a real case)
• What is your value proposition to your clients? (self-case)
At the end of Module I, you will choose the project you
will be working on in-between modules. During Module
Day Three – Tuesday, 10 March 2009 II in Geneva you will have the unique opportunity to
benchmark your HR practices with several multinational
Sitting In The Oval Room companies and international organisations. The
organisations are leading edge with regard to HR
• Managing your own credibility practices. They very rarely allow people to look at their
• Understanding business data and its implication internal practices. At the end of the module the learnings
• Consulting skills: How to identify your clients’ needs and from these visits will be used to update and revise the
respond effectively to them (analysis of business case and individual projects. Between Modules II and III, you will
skill practice) finalise your projects and present the results at the start
• Influencing skills: How to increase your personal power and of Module III.
impact - skill practice

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness


Module II (Optional): Overseas Benchmarking Module
Geneva, Switzerland
June 21 – 25, 2009

Your Stay In Geneva


Apart from being an international centre of economic and political activity, Geneva is also a favoured tourist destination. You will be
hosted in one of Geneva’s high-class hotels with an infrastructure that will facilitate your learning. A guided tour of the city will
complete the module, in order to recognise how the physical environment can contribute to the success of an organisation.

Company Visits Programme


Many leading organisations covering a wide range of activities Day One: Sunday, 21 June 2009
have chosen Geneva as the centre for their international and
European operations. Here are some examples: • Each participant will do a presentation to update their fellow
• Private Banking: Pictet, HSBC participants and the faculty on the progress of their
• IT: HP, ST Microelectronics individual project. Afterwards they will receive counselling
• Pharma and Chemicals: Merck, DuPont and feedback
• Commodity trading: Cargill, Lukoil • Prepare company visits to companies and organisations:
• Fragrances and Flavours: Givaudan, Firmenich background information and preparation of questions
• Tobacco: Japan Tobacco
• Media: Reuters
• Manufacturing: Caterpillar Day Two-Four:
• Luxury Goods and Watches: Richemont, Rolex Monday - Wednesday, 22 – 24 June 2009
• Airline Industry: IATA
• Economic Policy: World Trade Organisation, World Economic • Benchmark visits to multinational organisations
Forum • Review of benchmark results and learnings
• Healthcare: World Health Organisation, Bill Gates’ Global
Fund
• Humanitarian Aid: Red Cross and Red Crescent, UN Day Five: Thursday, 25 June 2009
Organisation for Refugees
• Environment: World Wide Fund for Nature • Update and revision of individual projects by using the
• Sports: UEFA, International Olympic Committee results of the benchmark visits
• Action planning for project work in your own company
You will be visiting three of these organisations in order to • Guided tour of Geneva
learn from their state-of-the-art HR practices.
During the visit you will have the opportunity to get feedback
and advice from a Synchronicity coach on your HR As A
Business Partner Project.

Module III (Optional): The Review Module


Dubai, UAE
November 8 – 12, 2009

The Final Step In Becoming A Business Partner


Essential elements of this module are:
• How to become the coach to your internal clients
• Tips to bring your HR As A Business Partner project alive
• Graduation ceremony

Coaching

During the entire programme, you will receive assistance from a Personal Coach

Tel: 971-4-3352437 Fax: 971-4-3352438 Email: register@iirme.com Web: www.iirme.com/hrbusiness


HR As A Business Partner Series
IIR Middle East certified by

8 – 12 March 2009 • Mövenpick Hotel, Dubai, UAE

FIVE EASY WAYS TO REGISTER


971-4-3352437 971-4-3352438 register@iirme.com

IIR Holdings Ltd. GCS/IIR Holdings Ltd.


PO Box 21743, Dubai, UAE P O Box 13977, Muharraq, Kingdom of Bahrain

www.iirme.com/hrplanning

For further information and Group Discounts*


contact 971-4-3352483 or email: r.devnani@iirme.com
*Group discounts are only applicable on the full event price
H SB AM RM DB BC2942, BC2942a, BC2942ba
Yes, I want to register for:
Event Dates Price before Price between Price after
18 January 2009 18 January and 8 February 2009 8 February 2009
Full Series (All three Modules) 8 – 12 March 2009 US$ 10,585 US$ 10,885 US$ 11,085
(Save US$ 2,300) (Save US$ 2,000) (Save US$ 1,800)
Module I and ONE additional US$ 7,590 US$ 7,890 US$ 8,090
Module: Module II Module III (Save US$ 1,000) (Save US$ 700) (Save US$ 500)
Module I US$ 3,795 US$ 4,095 US$ 4,295
(Save US$ 500) (Save US$ 200)

If you have eight or more delegates who need this training, contact IIR In-House on 971-4-3352439 or inhouse@iirme.com
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
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