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Personality Development for Underprivileged Children (An Event Organized In Association With Sparsha Charitable Trust)

Submitted in partial fulfillment of the Requirement for Masters In Management Studies. (M.M.S) 2011-2012


Ashwini Goyal

M.M.S. - Roll No. 09 Batch: 2011-2013

H.K. Institute of Management Studies and Research, Jogeshwari, Mumbai-400102 H. K. Institute of Management Studies and Research, Jogeshwari, Mumbai 400102

Students Declaration
I hereby declare that this report submitted in partial fulfillment of the requirement for the award of the Masters in Management Studies to H K Institute of Management Studies and Research is my original work and not submitted for award of any degree or diploma fellowship or for similar titles or prizes.

I further certify that I have no objection and grant the rights to H K Institute of Management Studies and Research to publish any chapter/ project if they deem fit in Journals/Magazines and newspapers etc. without my permission. Place : Mumbai Date :

Name : Ashwini Goyal Class : MMS I, Sem. I

Roll No. : 09

This is to certify that the dissertation submitted in partial fulfillment for the award of Masters in Management Studies of H K Institute of Management Studies and Research is a result of the bonafide research work carried out by Mr. Ashwini Goyal under my supervision and guidance, no part of this report has been submitted for award of any other degree, diploma, fellowship or other similar titles or prizes. The work has also not been published in any Journals/Magazines.


Industry/NGO guide: Mrs. Sarika Desai Company: Sparsha Charitable Trust

Place: Mumbai

Designation: Director

Dr. K C Pandey Director HKIMSR

Project guide: Prof. C.R. Kumar Core Faculty HKIMSR

ACKNOWLEDGEMENT During the perseverance of this Project, I was supported by different people, whose names if not mentioned would be inconsiderate on my part. I would like to extend my sincere gratitude and appreciation who initiated me into the study of CORPORATE SOCIAL

RESPONSIBILTY It has indeed been a great experience working under them during the course of the project for their invaluable advice and guidance provided

throughout this project. I also owe my sincere gratitude to Mr. K. C. Pandey, Director of our College. I would also like to thank my mentor Prof. C.R. Kumar who through his experience has enlightened me on the practical aspects of this subject without whom the study would not have been carried out successfully. I would also like to give my sincere gratitude to my college library staff because of whom I am able to complete my project and last but not the least my both group leaders Mr. Prashob Nair and Ms. Nashat Munshi for their support during the complete tenure of my project.

Table of Contents

Page no.
CHAPTER 1 : 1.1 Executive Summary 06


: 2.1



: 2.2 2.3 : 2.4

Objectives Methodology Limitations of the Report

25 27 32


: 3.1

Analysis & Findings



: 4.1 : 4.2

Conclusions Recommendations

35 36

: Bibliography


Executive Summary

The CSR project was given by an NGO named Sparsha Charitable Trust which is associated with Smile Foundation. This is an organization for underprivileged children of the society. This organization is not only concentrating on the development of children but they are trying to provide employment to their parents because this organization believes that to have a well-developed kid the family background should be sound enough.

Various duties was assigned like to look after the catering (lunch arranged for the children), to keep a watch on the different activities and Games organized for children on Childrens Day and many more. Corporate Social Responsibility was a well-established tradition in a number of organizations, including families, businesses with a strong ethics of community. NGOs are typically independent of governments. Although the definition can technically include for-profit corporations, the term is generally restricted to social, cultural, legal, and environmental advocacy groups having goals that are primarily noncommercial. The most important learning from this project came from working on the subject of education of underprivileged children from slum areas and most importantly by involving their parents. Feels very glad to be associated with such an organization and carry forward the message and the cause for which the foundation stands for.

Introduction to Corporate Social Responsibility

What is CSR? Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders.

CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximize the benefits and minimize the downsides. Key CSR issues include governance, environmental management, stakeholder engagement, labour standards, employee and community relations, social equity, responsible sourcing and human rights. Corporate Social Responsibility (CSR), also known as Corporate Responsibility, Corporate Citizenship, Responsible Business,

Sustainable Responsible Business (SRB), or Corporate Social Performance, is a form of corporate self-regulation integrated into a business model.

Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality.

Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, and Profit.

Why CSR? CSR is not only about fulfilling a duty to society; it should also bring competitive advantage. Through an effective CSR programme companies can:

improve access to capital sharpen decision-making and reduce risk enhance brand image uncover previously hidden commercial opportunities, including new markets

reduce costs attract, retain and motivate employees

Advantages of CSR: To improve public perception of the company. To Brand the company among the people. To create a goodwill in the market. To get the benefit of tax exemption to reduce the operating cost.


To conclude I would like to say that it is a responsibility to others rather than yourself. You have to see people under you; we are the lucky ones, so we have to contribute to people who have not got what we have to go.

What is included in CSR?: Business giving back to society:

The profits that are earned by any company are because of the society, so it is their social responsibility to give back some part of their profits back for the welfare of the society.

Doing the most good for your company and cause:

CSR builds good reputation for company because CSR gives opportunity to the business to do something for society which is useful for the society which builds good image about company in the minds of people.


Increasing Awareness and concern for social causes:








organization to create awareness in the minds of people it may be about AIDS OR DRUGS or any other diseases and it may be about literacy, population etc. For examples: TATA has established hospital that is TATA Memorial for cancer patient and also opened colleges for high educational studies. Reliance hospital etc. Are good examples of big corporate that are involved in CSR activities and try to do something for the society? Community Volunteering:

Business organization is a volunteer for people to convey any message and do something for the society. Tata Steel is a pioneer in the concept of CSR. It believes that the loyalty and commitment of its employees depend upon the quality of life they are provided with at work and at home. Consistent with the group purpose, Tata Steel has declared in its vision statement that it will constantly strive to improve the quality of life of the communities it serves through excellence in all facets of its activities. The company has received a number of awards in recognition of its CSR efforts.


As in India, CSR is understood?

The concept of corporate social responsibility is not a new phenomenon in India. It has a well-established tradition in a number of organizations, including families, businesses with a strong ethic of community. Historically, it is a major influence, the effects on the economy, the state and society relations. It was in a number of possibilities for a large part, the discussions about what were confused by the variety of perspectives. Instead of an attempt to define fully in the document is approved by a number of themes, both in India and in other countries.


Introduction to the Non-Government Organization: One friendly remark that has made a deep impact in our day-to-day life is The world is getting shrunk every day. It is evident from the global products on the supermarket shelves in the neighborhoods, to the real time telecommunications that occur every second. Apart from the technological boom, the globalization process has pushed human services and social work on to the international agenda. Earlier social work was done voluntarily. With the changing social system and the population explosion, humanitys problems have not only doubled but become more complex. Today there is a need for people with specialized skills, coupled with a genuine concern for society, to solve them. And that is where the non-governmental organizations (NGOs) and non-profit organizations come in. A non-government organization (NGO) is an organization that is not part of a government and was not founded by states. NGOs are therefore typically independent of governments. Although the definition can technically include for-profit corporations, the term is generally restricted to social, cultural, legal, and environmental advocacy groups having goals that are primarily noncommercial. NGOs are usually nonprofit organizations that gain at least a portion of their funding from private sources.


Current usage of the term is generally associated with the United Nations and authentic NGOs are those that are so designated by the UN. Because the label "NGO" is considered too broad by some, as it might cover anything that is non-governmental, many NGOs now prefer the term Private Voluntary Organization (PVO). A 1995 UN report on global governance estimated that there are nearly 29,000 international NGOs. National numbers are even higher: India is estimated to have between 1 million and 2 million NGOs. The United States has an estimated 2 million NGOs, most of them formed in the past 30 years. Russia has 65,000 NGOs. Dozens are created daily. In Kenya alone, some 240 NGOs come into existence every year. What NGOs do is to bring funding organizations, donors and governments right into the Centre of the community. On their own, how much ever muscle and money they may have, they can never get the kind of access and trust of the people who live on the periphery, who are marginalized and who are often bitter with the system. NGO (usually multiple of them) who work in the area facilitate the process of interaction and understanding before real issues can be taken up and solutions to their problems found. For every NGO that is a fraud or a racketeer there are at least a dozen that are doing good work especially at the grassroots level. When a


funding organization like UNICEF, WHO, UNFPA or USAID takes up a project they identify Mahila Mandals, youth networks and other small civil society organizations that have been working with the locals of the area. Often enough what is lacking is awareness both at the community and at the official levels.

Present scenario of NGOs in India The International community especially several Governments recognize the valuable role of non-government organizations (NGOs) and works with them to deliver welfare services for social development and it is not a new phenomenon. Voluntary organizations have grown tremendously in numbers as well as in activities during the last 2-3 decades all over the World. There are approximately 4 million voluntary organizations in the world. In India, including the Self Help Groups federations etc., there are about a million. UN bodies such as viz. International Labor Organization (ILO). United Nations International Childrens Emergency Fund (UNICEF), The United Development Program (UNDP), THE United Nations

Educational Scientific and Cultural Organization (UNESCO), The World Health Organization (WHO) and United Nations Development Fund for Women (UNIOFEM) are actively contributing to the growth of


social development. Whether it is USA, Canada, India, South Africa, Mexico, Zambia or Indonesia thousands of not to profit organizations are involved in a variety of activities of social development. According to Indian NGOs Funds-Report (2004-05), worldwide so many developed nations are funding for the social development. Most of the funding from donor countries directly goes to leading developmental organizations such as NGOs, Trusts and NPOs.


About SOSVA:

SOSVA was established in 1984 by a group of national and internationally renowned professionals concerned and committed to build, upgrade and support a strong NGO sector. Enhancing the technical, financial and human resource capabilities of NGOs to deliver high quality services, especially to the poor and disadvantaged became SOSVAs guiding force and mission. SOSVA met the critical capacity building needs of NGOs in Maharashtra, focusing on project management, proposal development and fund raising. Initial efforts were in the field of Health. Activities soon spread to other areas like Family Welfare, Education and Womens Development. However, Sosva are constantly seeking more avenues for support in the social sector, which extends to facilitating CSR Programs in the corporate sector, given its storehouse of talent and resources.



Smile Foundation has identified a very interesting grassroots initiative which is designed to provide holistic education to children from slums and pavements through the participation and involvement of their parents in their development process. The initiative titled, Sanskar is being implemented by Sparsha Charitable Trust at GTB Nagar, Mumbai.

History: The evolution of Sparsha Charitable Trust is marked by a humble beginning in June 2000, is a voluntary, secular trust, registered in the Bombay Public Trust Act of 1950. It helps to provide marginalized communities with social relevance through comprehensive programmer of development, integrated health services, social education &community development. Sparsha Charitable Trust is committed towards helping disadvantaged children & families coming as they do from lower strata. These children face a future without hope & are confronted with economic and social discrimination.


By providing them with daily necessities, such as uniforms, books, vocational training & personality development workshop, study class & Supplementary nutrition, Sanskar ensures that the children grow- up to be responsible individuals.

Philosophy: They believe that marginalized group & communities have the potential & will participate in their own growth & development. They help them to realize child development needs & motivate them to provide to their children.

Mission: All children deserve on holistic development, an alarming number of Indias urban poor still remain without an opportunity to receive formal education, food-nutrition, cloths, shelter, no place to play, no drinking water etc. Their mission at Sanskar is to bridge this divide using innovative parenting programs that will bring education, nutrition, health, recreation to these children & help them make the transform their life towards brighter future.


Activities at Sparsha

Study classes: As they live in overcrowded, deteriorated condition with the absence of basic amenities and parental guidance being limited by their own illiteracy. Sparsh provides regular extra coaching to enhance their academic performance.

Summer camp: In personality development program realizing the importance of overall development, personality development workshop sure conducted for one month in summer vacation with an emphasis on effective

communication skills, sensitivity to issues around them, development of leadership quality, team building, extracurricular activities like art and craft, drama, dance and music, cultural events are also part of program.

Health & Nutrition: To combat malnutrition of which the under privileged children are victims, Sparsh provides supplementary nutrition to overcome malnourishment, it provides milk, biscuits, sweets, fruits etc.

Medical Checkup Camp: Sparsh charitable trust conducts quarterly medical checkup camps for monitoring physical development of each individual child through this camp organization helps families to maintain good health situation in family as well as the community.

Computer Training Center: Now a days everybody wants to learn advance technology so that organization has started computer training center where it conducts basic and advance computer training for the beneficially. This training not only increases their self-worth but it also grants them impetus to do better.


Introduction to the Project

Sanskar: Transforming Slum Children involving Parents. Parents are the key players in the process of development of a child. Hence parents need to be educated and trained on the benefits of education. However, not many development initiatives include parents as part of the child development process.

Further, in order to develop a child holistically, it is necessary to work with the parents, environment and the community of the children. The initiative named SANSKAR aims to work with all the factors influencing the development of the child especially the parents and the community. The project is targeting 800 slum children from slums near GTB Nagar, Mumbai. The project has well defined set of objectives for its primary target audience namely underprivileged children.


About the Partner Ms. Sarika Vijay Desai, director of Sparsha Charitable Trust, has many years of experience of working with the children from disadvantaged sections of society in Balwadi (pre-school), and Khelwadi (play way) methods of education. The initiative Sanskar is an outcome of Ms. Desais long years of experience of working on the subject of education of underprivileged children. With Sanskar, she has come out with a project which is going to give maximum benefits to its target beneficiaries because of its unique approach. Smile Foundation has joined hands with Sparsh to augment the endeavor and reach out to more children this financial year.



Conducting programmes to engage children for their upliftment as decided by NGO.

Raising funds from different areas.


Achievements of this Program.

Enrolled 150 children in BMC schools out of which 100 were randomly selected. Regular follow up in 10 BMC Schools Provided placements for parents. (Employment training has been given for the same) Formed WSHG (Women Self Help Groups) Enrolled 7 students in NIOS Open school Organized Summer Camp for 300 beneficiaries Given Educational sponsorship for 5 SSC students Organized Heath checkup camp to monitor childs health status.



Sources used for data collection:

Primary data :

Schools located at Sion-Koliwada were visited.

Secondary data :

Sparsha charitable trust catalogues. Internet.

Sampling plan :

A sample size of 336 students were targeted.


Here, as a group, organized the Event for the underprivileged children.

And these were the happy faces which were our sole achievement.


The experience of interacting and spending time with these little kids was amazing. In fact, was really very surprised to see the potential that these small children had in them and if nurtured properly very sure they can prove to be very competitive in the outer world.

Many of them were good at singing and many others at dancing. This is where Sparsha performs its role in helping them find the right platform to showcase their talents. Sparsha has helped many of these children to participate in reality shows as a group.


Some unforgettable moments of the EVENT:

Drawing completion and free mehandi stall was for children.


Tattoo stall and Musical chair organized for children

Fancy dress competition and lunch for children.


Limitations of the report:

1) Limited area covered i.e. only Sion-Koliwada. 2) Time spent on project is limited so we cant cover all areas located in Mumbai and its parts. 3) Sparsha has less corporate contacts, so obtaining resources in the form of sponsorship becomes a problem as compared to other wellknown NGOs.


Analysis and Findings

Many competitions were organised such as Drawing competition, Fancy Dress competition, Dance & singing competition, Ball in the Bucket, Musical chair, also free Tattoo and Mehendi stalls were set up for children, free lunch with welcome cold drinks were also arranged.

The table below show the following data.

Sr.No. 1 2 3 4 5

Event name Drawing Competition Musical Chair Fancy Dress Ball in the Bucket Dance and Singing

No. of No. of participants Winners 100 100 12 100 24 10 10 2 10 3+3

Here the students were given the chance to show their talent on the stage and was judged by members of the lions club of Sion who were also invited as special invitees.


Fund collection:

Total funds collected were Rs.30000/- out of which Rs.20000/- was spent for various reasons as shown below and further Rs.10000/- was handed over to Sparsha Charitable Trust. 1 2 3 4 5

Event / Arrangement Hall Lunch Cold Drinks Prizes Snacks for Volunteers

Amount Sponsored Spent Funds 17000.00 raised Party 3000.00 Sponsored 20000.00 Sponsored Sponsored

Collection Sources Amount Own 10455.00

Group Sponsored members

19545.00 30000.00

Table showing funds raised, utilisation of the same and sponsorship.


Students were educated through various cultural activities. To ensure holistic development of 336 slum children through parental support and finally mainstream them into formal system of education.

Observations: Sparsha has so many corporate contacts in order to obtain resources for sponsorship. Unawareness among society about unemployment and lack of education.



Focus on more areas to be covered. Bringing in more sponsors for organizing different events for children.



Internet sources:
1. 2.

Brochures of the organisation:

1. Sparsha Charitable Trust catalogues.