Wireframe

Persona

Style guide

Pranali Valsangkar
User Experience Designer

Interaction table
User - Interview
Client Interaction

Feedback and Testing

Prototype
Stakeholder

User Study

Concepts
Analysis
Focus-group

Site Audit
Flowchart
Scenario

Information architecture

Info-Graphics

Fiserv Global Services India

Lead Usability Analyst

2012

Design For Use, Gurgaon

Senior Interaction Designer

2011

Mobile Research Lab

Research Intern

2010

National Institute of Design

Information and Interface Design

(Post Graduate Diploma in Design)
2008

Geodesic Systems
Senior Software Engineer

2004

Electronics Engineering

Thadomal Shahani Engineering college

(Bachelor of Engineering)

4 years of design experience, 4 years of development

experience with exposure of various domains,
platforms, users and various cultures.
I have travelled to various cities from few different
countries. I am an explorer. I am always on lookout for
happiness, surprises and new knowledge.
As a designer I strongly believe in the process. If the
process is correct and if I enjoy it then I know that I
never have to worry about the final outcome.

Fiserv GS India

Prototype

Lead Usability Analyst

In limited span of time spent with

Fiserv GS UXCoE team I got to work
on couple of different domains. I find
the applications in finance domain
complex, crucial but at the same time
exciting and challenging to work on.

Responsive web design

2012

Corrilian

Proposal, RWD, Online banking

This was a proactive effort involved

in creating responsive layout for the
Fiserv online banking platform.
In process we explored various ways
of site navigation as well as
information presentation. Though a
project is still in proposal phase

Visual
2

InfoPortal 2.2

Prototype

2013

Information portal for CSR

Offshore design engagement, Biller solution

It is an information portal
application for customer service
representatives to access the
consumer information generated
by various biller applications about
transactions and other account
details.
The objective is to seamlessly
integrate 5 information portals for 5
different biller solutions into one
with all the information, features
and functionality.

Concepts and analysis

UX efforts anr being utilized to

bring in the consistency and
standardization. At the same the
Interface is being converted to
modular and Wireframing
fluid layout.

HR management software
Admin user Configuration GUI
Completely configurable HR Software for managing HR processes
anytime, anywhere. From Recruitment to Retirement

Energy Trading client

SEO

premier software solution provider for energy

transactions and risk management which enables
clients to handle any aspect of the energy
commodities lifecycle around the world.

Usability revamp of a search engine

optimization tool. The tool enabled users to
analyze the website traffic from search
engines and social sites.

Design For Use

Senior Interaction Designer

Worked on around 10 major
projects for 6 clients. Main
responsibility was to understand
client vision, tap down user
requirements and convert that
information in to an interface.
The information cloud on left lists
down key domains for the projects.
Got a chance to work personally
with various local clients as well as
to work onsite with clients based
out of Texas and California.

Travel Portal

Holiday packages Travel deals

User experience design for the consumers holiday booking
experience

e-Commerce Websites
Online retail for traditional Indian women wear

This was an Indian retail store targeted towards customers from the US
and UK geography who does not have ready access to the designer
traditional cloths

US based Organic food online retail portal

US based Premium diamond jewelry online retail
4

SEO analytics
SEO

Wireframe
SEO tool

SEO tool

2012

Regular onsite client discussions, concepts,

user interviews, stakeholder interviews, task
centric design

The snapshot presents the visual

moodboard created for a SEO tool.

Moodboard, widgets

The design solution was proposed

towards making website intuitive,
cleaner, lighter and crisp for the
target users to focus on the core
activity of SEO analysis.

Travel Portal

2012

Holiday, travel deals portal

Regular onsite client discussions, concepts,
user interviews, experience design

Lead the efforts for client interaction,

project planning and execution. We
were team of 3 interaction designers
and one visual designer.
Task was to redesign the user
experience of a travel holiday
package research and online
booking.

Concepts

More stress was given on fetching

out innovative concepts as per the
user requirements.
5

Energy trading client

2011

Enterprise application

Offshore design engagement, usability fix,

patterns generation, standardization,
interaction patterns, style guide

Energy trading application is used by

traders and business portfolio
managers to efficiently manage the
commodity trades in energy domain.
This was a legacy application with a
very primitive GUI. The application
was made up of information heavy
and task heavy interface pages.
Exercise was to re architect the
information and the screen layout
and come up with a more simpler
interface.

Visual prototype for one of the trading form

Freelance projects

Independent Design Consultant

Hindi Film news and

media portal

2010

Infotainment portal

Android, iOS, RIM OS, screen architecture

Brief was to design a mobile platform

interface for India's premier Bollywood
portal(Hindi film information) which is a
prime source of the industry media (
celebrity news, movie releases,
videos, songs, wallpaper, events and
updates )

iPhone App

Android App

The task was to design native mobile

application to mimic the website and
deliver all the information and media
more efficiently.
Major difference was brought in to the
content organization and navigation.
Visit Product page

User research
Regions covered

Research Associate

Mobile phone usage

Indian service industry

2010

Field research, 8 weeks

On field research, research documentation

This was an open ended research

which was targeted towards
gathering firsthand data on mobile
usage in the macro service industry
of India. The deliverable was a
report highlighting various
innovation opportunity areas.
- IBM research lab

Research data analysis

Media consumption
Tier3 cities of India

2009

Field research, 4 weeks

Long Interview, Participant Observation,

Focus Group, Self awareness

Objective of this research

assignment was to understand the
methodological framework of
Phenomenological research; to
learn and practice research skills
(Long Interview, Participant
Observation, Focus Group
Interviewing and Systematic Self
Observation)
- HP research lab
08

Mobile research lab

User study

Research Intern
Funding: Nokia Research
Indic script input for
mobile phones

2010

Graduation project

Mobile phone interface, multimodal

interaction, Indian consumer, defining
research statement, solution and user testing.

This research project is an effort to

provide solution that
accommodates the requirements of
the diverse scripts practiced for
writing, in India; while typing on a
portable device like mobile phone.

Research and study

27 Users were studied from wide
user base, in order to understand
the usage of native language in
day to day life transactions
practiced for reading and writing
purpose.

Structure of devanagiri script

9

Concept

Basic writing practices and script

structure was converted into the
interaction model.
The interaction model was then
prototyped and tested using
various input modalities.
Innovative interaction methods
were proposed.

Prototypes
Arduino

Mercury tilt sensor

Mercury tilt sensor

Accelerometer

Mac book Accelerometer

Wiimote

Wooden prototype

Joystick

Lipi Desktop interface

The core concept was prototyped

and tested for different input
modalities like
Gesture control
Tangible interface
Touchscreen interface
Handwriting recognition

10

Student projects

Classroom and Industry Projects.

Navigational interface
for a tablet

2009

Industry project (concept)

Cloud computing, new age devices,

smart interface for a smart tablet

The task was to come up with a

innovative navigation structure for
a two touch cloud computing
tablet; bundled with new age
technology sensors.

11

Ek cup chai
(one cup of tea)

2009

Student project

Information design, data graphics,

Depiction of the process of tea

making as an Information
Graphic. It explains the recipe of
4 different types of tea in 4
quadrants of the circle. The blue
color is water content and white
is milk. Red line represents heat.
The solid lines are mandatory
steps where in the dotted ones
are optional.

Camp participant
Info-graphics

2009

Tactical Technology Collective

Information design, data graphics,

140 participants from 39 countries

participated in the camp. This
map displays the participant
strength from each country. The
brief was to present the
participant information in nonobvious manner which will reveal
some new knowledge about the
country.

12

iPhone radio

2008

Industry project

iOs, innovation, teenage users

Interface for a iPhone internet

radio application which aims to
engage youngsters and help them
explore the world of online music
streaming.
It was a team project where in 3
designers worked together to
define the system architecture,
interactions and innovative
interactions.

Concepts
Wireframes

13

Processing coding and arduino

prototyping

Physical computing
Physical Prototyping

Electronic music

2008

Student project

Chuck, sensor based music generation,

digital music generation

Got introduced to the world of digital

music creation.
- Ajay Kapur and Curtis Bahn

Physical computing

2008

Student project

Arduino, processing, wiring, physical

prototyping, electronic music

Game prototype

Objective was to get an overview of

the world of physical computing.
Gaining hands on experience of the
interactive functional prototypes for
the tactile interfaces.
- Yashas Shetty

14

Geodesic Limited
Senior Software Engineer

Mobile GUI development, J2ME, .Net

Java Interface development custom API

User interface development 2007-08

and management
Lead team of 6 developers
2 product interfaces on all
platforms
4 different platforms.
symbian, java, UIQ and
blackberry platform.
Own API design and
development.
Windows mobile
Implemented network layer
for one messaging protocol
for windows mobile.
Mobile messenger and rich
data sharing application
(bluetooth, wifi)

Blackberry Interface development

Windows application
Data sync software
Windows-windows mobile
Desktop treading client Sharekhan.

2006

2004-05

15

http://flickr.com/photos/pranali/

Enthusiast
Photography, clay model making, travelling

As a person I am nature lover and nature driven. I am

always ready to learn new things and explore new
places. I love to travel and capture the memories. I love
to work with clay. Its a very flexible material to work
with. It provides complete freedom of thinking.