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NICHE DIVISION For questions, comments or access issues, contact Lauren Niemcewicz

at (630) 348-3361 or lniemcewicz@gatehousemedia.com.

2009 NICHE CALENDAR: SPECIAL PAGES


The following pages are available on GateHouse News Service six to eight weeks before the month they are scheduled.

WEEKLY PAGES MARCH * Go Green


Health page How-to/service page Focuses on making your life
Food page This page deals with creating more eco-friendly
Home and Garden page more space in the garage * NASCAR Poster
PFW page (seasonal) Service page: Gardening Featured driver of the month
NASCAR page (seasonal) Focuses on spring bulbs
NIE page (Sept. - May) Service page: Lawn mowers MAY
* Family page This page is about servicing and Mother’s Day
* Auto page buying lawn mowers A tribute page to moms
St. Patrick’s Day Memorial Day
A tribute page to Irish beers Did you knows about
* Go Green the holiday
JANUARY Focuses on making your Service page: Decks/patios
Blood Drive Tribute life more eco-friendly How to get the most out of
By the numbers on * NASCAR Poster your outdoor area
blood donation Featured driver of the month * Graduation gifts page
Spring Break Great gifts for the
Five kid-friendly APRIL high school graduate
spring break locations Easter * Service page: Basements
* Martin Luther King Day A tribute to the religious Ideas to create a liveable
Great lines from his holiday and fun basement
greatest moments Car Service * Go Green
* Inaguration pages Reminders on what you need to Focuses on making your life
A two-page spread on get done to get the car in shape more eco-friendly
the day’s festivities Service page: Outdoor * NASCAR Poster
* Go Green Cooking Featured driver of the month
Ways to make your car Tips on the best in outdoor
more energy efficient cooking equipment JUNE
Tornado awareness Father’s Day
FEBRUARY Know what to do A tribute to dads
Valentine’s Day page in case of a tornado Flag Day
Great gift ideas for Flood awareness Did you knows about
your loved one Know what to do the American flag
Healthy Heart Month in case of a flood Service page: Landscaping
Five fatty foods turned good Service page: Insurance Trends on dressing up
* Go Green Buying insurance: your landscaping
Focuses on making your auto, home, health Service page: Planning
life more eco-friendly Service page: Insurance This page discusses will
Buying insurance: and estate planning
life, disaster Service page: Auto
* Big Toys Tricks and tips to buying a car
Reviews of newest ATVs, boats * Go Green
and other recreational vehicles Focuses on making your life
* Service page: Painting more eco-friendly
Painting trends and tips * NASCAR Poster
Featured driver of the month
NICHE DIVISION For questions, comments or access issues, contact Lauren Niemcewicz
at (630) 348-3361 or lniemcewicz@gatehousemedia.com.

2009 NICHE CALENDAR: SPECIAL PAGES


JULY OCTOBER
Independence Day Breast Cancer Awareness
Celebrate America’s birthday Focuses on early detection
with these history lessons and education
Saving for College Red Ribbon week
Tricks and tips to funding Focuses on drug awareness
a college education and prevention
Service page: Grills Service page: Carpeting
This page will focus on tips Trends in new carpets and tips
to buying a new grill on getting it cleaned
* Go Green * Go Green
Focuses on making your life more eco-friendly Focuses on making your life
* NASCAR Poster more eco-friendly
Featured driver of the month * NASCAR Poster
Featured driver of the month
AUGUST
Back to school safety NOVEMBER
Tips to safely sending Thanksgiving
your child to school A tribute to the day of feasts
NFL Preview (select teams) Veteran’s Day
St. Louis, Chicago, Kansas City Tribute to soldiers
College Football Preview Service page: Decorating
Big 10 and Big 12 Trends in outdoor decorating for
* Go Green the holiday seasons
Focuses on making your life more eco-friendly * Go Green
* NASCAR Poster Focuses on making your life
Featured driver of the month more eco-friendly
* NASCAR Poster
SEPTEMBER Featured driver of the month
Professional business women
How women have historically developed DECEMBER
a key role in the workplace Tax time
Service page: Lawn care This page reviews the filing taxes process
How to get your lawn ready Service page: Decorating XX XXXXXXXXXXXXXXXXXXXXX
ETY
XXXXXXXXXXXXXXXXXXXXX

BACK TO SCHOOL SAF


for the winter months Trends in indoor decorating for BY THE NUMBERS 68 58 24 14
A look at 2005 statistics from
the annual Indicators of Crime
and Safety report from the U.S.
7 Percent of
students
reported
the use of security
guards or assigned
Percent of
students
that have
observed the use of se-
curity cameras
Percent of
students
that
reported there were
gangs at their school
Percent of
students
who got in a
physical fight on school
property
Number of
school shootings
in the U.S. this
year, according to the
U.S. News and World
Report

Labor Day the holiday seasons


cops at their school
Department of Justice
School Safety Center director
adult.” — Ronald Stephens, National
effective safety strategy is the physical presence of a responsible
From an expert >>> “The single most

A tribute to the workman’s * College Football Bowl QA


&

Officer Taras Haliw

holiday Ideas and recipes for throwing a great party Officer Taras Haliw is a
police officer for the village
of Roselle in the Chicago
suburbs and a school
resource officer at the east

* Grandparent’s Day * New Year, New You page campus of Lake Park
High School in Roselle. He
recently took the time to
discuss his job and re-
sponsibilities as a school

A tribute to grandparents Getting ready for 2010


resource officer.
Nine scenarios that teach your child What is your role at
how to stay safe during school hours Lake Park High School?

aren’t au-
Parents realize nowadays that schools
To keep everything safe for every-
one, students and employees. I
It takes work and
tomatically safe havens for kids.
also work closely with the princi-

environment for
pals’ and dean’s offices to update
constant vigilance to create a safe

* Service page: Furnaces * Go Green education.


But even in the safest schools, students
sionally find themselves in troublesome
occa-
situa-
students might
policies, and I work with a com-
mittee within Roselle that in-
cludes administrators from all the
school districts in the village, as
well as the police and fire depart-
ments. The committee makes
tions. Below are scenarios some sure we all have standard, pre-
to bring
face in school and appropriate responses

This page reminds customers to get Focuses on making your life


planned emergency strategies.

about the safest results.


BY LAURA KNAPP What are some of the issues
you deal with on a daily basis?
GateHouse News Service
You name it, I do it. Some of the
issues include theft, fights. I try to
be pro-active — the whole staff is.
We work for prevention and inter-

their furnaces serviced soon more eco-friendly 4


SOMEONE
PICKS A 5
A STUDENT EXPERIENCES SEXUAL
HARASSMENT FROM ANOTHER
STUDENT.
vention. Students often tell us
when they hear there might be a
fight. Then we get names of those
involved to talk with them to re-
solve things peacefully.
In light of the shootings at
Virginia Tech and Northern
1 the incident.

* Go Green * NASCAR Poster


A STUDENT IS BULLIED. FIGHT WITH A Snapp and Wright say it’s important that the student reports Illinois University, have there
Indiana School Safety harassment,”
“Always tell an adult,” stated Clarissa Snapp, director of the STUDENT. “Districts should have policies in place to deal with sexual been any changes in security
to stay in a group of at the high school?
Specialist Academy. Snapp also recommends the bullied student “In this situation the stated Snapp. We go over policies continuously.
she explained. down and
other students. “Kids like to bully kids who are by themselves,” student has a choice to “The more specifics are reported, the easier it is to pin things For instance, school resource offi-
Wright.
engage or not,” said deal with the situation quickly and appropriately,” added cers used to drive their own vehi-
Wright. “If the student cles to the school and wear street
clothes, but now I drive a Roselle

Focuses on making your life Featured driver of the month 2


FRIENDS ARE ENCOURAGING
BULLY SOMEONE ELSE.
“That student needs to be strong enough to say, ‘This is not
A STUDENT TO

dent services assistant principal at Lake Park High School in


right,’” said Phil Wright, stu-
Roselle, IL. “Students
should also realize that they’ll get in trouble if they participate
in bullying. They need to
doesn’t engage, there
won’t be a fight.” He
also recommends the
student tell an adult
about the cause of the
6
A STRANGER APPROACHES A
STUDENT ON SCHOOL GROUNDS.
“Go to the closest safe place inside the school and tell an adult,”
Snapp. “Always walk in a group.”
said
Police Department vehicle and
wear my uniform to be more visi-
ble. Also, both Lake Park cam-
puses are closed once the school
day starts, and the badges visi-
tors wear are now more visible.

more eco-friendly
situation. he should re- Are there any procedures to
stand up to those friends and distance themselves if necessary.” “Even if a student just sees a suspicious character on campus,
keep out weapons?
port it,” stated Wright. No, we don’t believe we’re at that
point where it’s necessary to have
metal detectors. Our rules have a
BY ANOTHER zero tolerance for fighting. We
A STUDENT IS THREATENED
3 STUDENT WITH VIOLENCE.
to an adult. “If it’s a direct A STUDENT WITNESSES AN ILLEGAL
ACTIVITY, SUCH AS A DRUG
start teaching our students about
the zero-tolerance policy while

* NASCAR Poster
Both Snapp and Wright recommend reporting the incident 7 GROUNDS. they’re still eighth graders in mid-
campus,” stated Wright. “If SALE OR FIGHT, ON SCHOOL
threat the school will turn to the police officer that works on of all students.”
adults are looking out for the best interest dle school.
gone too far, our counselors “Let school authorities know,” Wright, said. “Trust that the
the threat is a result of friction between two students that’s What are some of the things
will try peer mediation to defuse things.” you do on a daily basis?
I’m constantly in the hallways and
trying to develop relationships
A STUDENT IS PRESSURED TO
JOIN with students, even the trouble-

Featured driver of the month (*) New Niche Division products 8


A STUDENT EXPERIENCES
CYBER-BULLYING.
“Even if it happens out of the school, it can effect the atmosphere
if the bully is a fellow student,” explained Wright. “Therefore,
should report it to the school’s police officer.”
at school
the student
9 A GANG OR USE ILLICIT DRUGS.
Both Snapp and Wright recommend the student talk to a
trusted adult.
makers. I try to let them know
they can always turn things
around.
— Laura Knapp
GateHouse News Service
NICHE DIVISION For questions, comments or access issues, contact Lauren Niemcewicz
at (630) 348-3361 or lniemcewicz@gatehousemedia.com.

2009 NICHE CALENDAR: SPECIAL SECTIONS AND TABS


The following pages are available on GateHouse News Service six to eight weeks before the month they are scheduled.

JANUARY APRIL JULY OCTOBER


Family magazine Family magazine Family magazine Family magazine
Healthy Living tab Healthy Living tab Healthy Living tab Healthy Living
Bride tab Service Organization tab Bride tab
NASCAR preview tab Go Green tab NOVEMBER
Inaguration special section AUGUST Family magazine
MAY Family magazine Senior Living
FEBRUARY Family magazine Back to school tab Farm Living
Family magazine Senior Living tab Senior Living tab Holiday Gift Guide
Senior Living tab Farm Living tab
2009 Frugal/Stretched tab SEPTEMBER DECEMBER
JUNE Family magazine Family Holiday magazine
MARCH Family magazine Outdoor Living/Hunting tab Holiday cookbook
Family magazine Pets tab Home improvement tab Holiday last-minute guide
Outdoor Living/Hunting tab How-to tab
Spring home and garden tab

holiday
gift guide
2008

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