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16 Quest s a Te o tion elco Ve ran of 27 yea eter 2 y ars W ld Ask Be e bu ng Woul A efore uyin a Ph ne System hon S m

How Can I Eliminate Teleph w T hone T Tag?


By Greg Ei icke

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 1 All Righ reserved u 5 ghts d

LEGA NO AL OTICE

ublisher ha strived to be as ac as o ccurate and complete as possib in the creation d e ble The Pu of this report, not twithstanding the fact that he do not wa t oes arrant or re epresent at any t time that the cont tents within are accu n urate due to the rapidly changin nature of the o ng o Industr ry. While a attempts have bee made to verify info all s en o ormation provided in this public p cation, the Pub blisher ass sumes no responsibillity for erro omissio r ors, ons, or con ntrary interpre etation of t subject matter he the t erein. Any perceived slights of s p specific persons, people or organ es, nisations are uninten a ntional. In prac ctical advic books, like anythin else in li there are no guar ce ng ife, a rantees of savings made. Readers are cautioned to reply on their ow judgmen about th s e d o wn nt heir individu circums ual stances to act accord dingly. This bo is not i ook intended fo use as a source of legal, bus or f siness, acc counting or r financia advice. A readers are advis to seek services of compete profess al All s sed k ent sionals in legal, business accounting and fina s, ance fields s.

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 2 All Righ reserved u 5 ghts d

ucing Gre Eicke eg Introdu My nam is Greg Eicke and Ive been working at the leading edge o voice me g d n a of ost commu unications for the pas 27 years In that tim Ive fou that mo compa st s. me und anies are inte erested in five things when it co omes to their phone technology Firstly, th t y. he most commonly a asked question is Do I really need a VoIP phone sy o n P ystem? closely followe by, How to reduce the phon bill? We I bring great news for the bu ed w e ne ell g s usiness owner who is looking for im mpressive p productivity increases and equa enjoyable y s ally cost sa avings. Anothe key frust er tration for businesses is the she comple b s eer exity of ma phone and any data so olutions. Th good ne is that communications complexity e nds with Greg he ews t G Eicke! As do all o its painfu implicatio of ul ons. Almos three de st ecades in th industr has his ry enable me to de ed evelop wha I call briilliantly sim at mple phone solutions These so e s. olutions will ma commu ake unications and collab boration second natur for your workforce And re r e. of cour they sa you big dollars in ongoing phone cost rse ave g n p ts anothe reason why er w they ar brilliant! re Now on the To 5 Questions I p this doc nto op put cument tog gether to he people better elp e unders stand the te echno babble used b slick sale people so they ca make a quick by es an informe decision on wheth to purc ed n her chase a traditional Dig gital Key T Telephone system or explore further the option IP Telep r ns phony and Unified Co ommunica ations would bring to their business. r . o ether becau for the better par of my career use rt Ive been able to piece all of this toge stalled, maintained an sold Te nd elephone Systems. This has als allowed me to S so Ive ins provide sound ad e dvice from Feet on th Street and Hands on Techniical Experi he a ience so that my clients get the best solutio n and valu for mone t s ue ey. Heres what a few people have said a w h about the way I have helped the to easily w em solve c common co ommunicat tion proble ems in their businesses r

A a large m As medical cli inic, we are used to s e spending a lot on te elephone a accounts, however we are savin between 50 to h e ng n 60 percent o our mon 0 off nthly bills It is good to know that the d t sy ystem shou pay for itself within two-and uld r d-a-half yea ars. Cathy Sawy yers, Prac ctice Mana ager. Wellers Hill Medical Centre. W l

Gre went on to ensure that the op eg ptions that he t provide were de ed esigned to actively en nhance ou ur busine without excessive stretchiing our bud ess t ely dget. Greg a also freely advised without favo w our, on solu utions which were outsi of his commercia realm. ide c al Tim Is ssacs, Gen neral Mana ager. FITE EC
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How c I reduc my tele can ce ephone bill?

This special report is focused o saving your comp s on y pany the m oney and pain of making a p poor purch hasing dec cision when it comes to telecom n mmunications. And that c certainly is great plac to start. I want to help you plu the leak so ce h ug ks that you are not needlessly sen nding your hard earn profits over to your r ned phone com mpany. However I really wan to go on e step furt nt ther. What if your tele ecommunic cations could be a profit cen to your business rather than just an e ntre r expense ite em? What if I c could find ways and s w strategies of actually bringing in more bus o n siness to you and adding ex profit t your bot d xtra to ttom line? Saving my clients money is so y m omething I really love to do. But being abl to e t le help my clients MAK more sa KE ales and pr rofit is wha really cra at anks my handle and gets m excited! me Mini REP PORT 3 ways to save mon on pho bills without chan o ney one nging carrie ers

Should I Bundle calls w d with my ne telepho system ew one m?

To bundle or Not to bundle? e o The rule of thumb is bundle & beware. Here are some impo s ortant points to consider w when it com to bun mes ndling the could sa you tho ey ave ousands How m much are th call rate s he

How do those rat compa re with what you are paying at the mome o tes ent? You dont want your phone bill to go up do you? d How lo are you locked in those ra ong u nto ates for (ra ates are co onstantly changing, good rates today are bad rates tomorrow s e s w). Do you own the phone syst u p tem at the end of the term? e

Mini REP PORT The 9 mo important things to consider when purc ost o r chasing a phone sys stem

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 4 All Righ reserved u 5 ghts d

Do I really ne a VoIP telephon system? eed P ne If you need some of th s hese featu ures . Mul ltiple Branc Offices ch CRM Integration / emaill / voice ma ail Acc cess to key staff rega y ardless of location Teleworkin T ng Fas accurate access to contacts st e o Gra aphical Use Interface Software (GUI) er e e Incr reased staff efficienc cies and productivity In h house adm ministration Use Presenc Informat er ce tion Adv vanced Call Managem ment Aud Confere dio encing Cen ntral Telephone Oper ception for multiple siites rator / Rec SMS Des sktop Fax Inst tant Messa across your ente age s erprise Vide confere eo encing Mob bility Web Collabor rative Conf ferencing Call Recording

ephony so Y You need to purcha a Unif ase fied Comm munication / IP Tele ns olution What is U W Unified Com mmunicat tions? Uni ified comm munications bridges th gap s he between IP Telephony and oth comput related communic P her ter cation technologi ies. Unified Co ommunicat tions is not a single product, bu a set of p t p ut products th hat provides a consisten unified u ser interface and use experien across nt er nce s multiple de evices and media typ d pes. W What is IP Telephon IP (Int P ny? ternet prot tocol) telep phony is a t technology that y supports te elephone calls on yo comput network In the off c our ter k. fice you wi see ill that your telephone can now p lug into the same cable as you r computer c e bringing bo devices and their full potential closer together. oth r Mini REP PORTS Dont buy a VoIP ph y hone syste before you read th report em y his 74 Point I Telepho & Unifi ed Commu IP ony unications check list

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 5 All Righ reserved u 5 ghts d

oIP my ess y? Will Vo save m busine money Firs of all - What is Vo st W oIP? VoIP means Voice over Interne Protocol, not Voice over the Internet. o et e Stil confused about w ll what VoIP is? VoIP is ter rmed very loosely tod day. VoIP is often confused wit Low Co th ost Calls and Telephon System Let me explain, VoIP best d ne ms. V describes Voice over a dat network whereas IP Telepho or Unif ta ony fied comm munications refers s to the Soft tware Application and Hardwar of an IP phone sys d re stem. VoI - Low Cost Calls IP C Voice over Internet Protocol (V P VoIP) converts voice calls to pa ackets that travel over data networks. In this way a single, robust ne y, , etwork can carry all of an o ons data and voice t a traffic in a converged system. d organisatio VoIP involves trade-offs surrou unding fact tors such as cost, flex a xibility, reliability, and user e expectation but evid ns, dence continues to mount that improvements in m technology are tilting such eva y g aluations in favour of VoIP. n

Will s business money, th short an m he nswer is ye it es So onto W VoIP save my b certainly c save money, how can m wever in 87 of case the high cost of the 7% es e Business Grade br roadband d data servic cancel any gains and the us ces sage does not ju ustify the need. An A n ADSL 2+ se ervice simp does no have the ability ply ot e to success sfully delive consiste Business Grade quality requ er ent q uired for VoIP V lines. A $5 59.95 / mon connec nth ction jumps to $600 plus per m onth quick s p kly eroding an potentia savings. ny al Mini REP PORTS 9 little kno own Secre the Telc ets cos Dont want you to know w Heres ho to understand Ban ow ndwidth Dont buy a VoIP Ph y hone Syste before you read this report em t The news is not all bad; let me explain with some diagrams b e w d

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 6 All Righ reserved u 5 ghts d

Digital Key Telepho System using L D y one m Low Grad VoIP de Points to C Consider No Guarante can be g ee given for th quality of the serviice becaus the he o se vice uses the Public Internet (S t Simply not available) serv ADS Interne services just dont have the quality to support bu SL et usiness grade VoIP ca alls.

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 7 All Righ reserved u 5 ghts d

IP Telephony or Unified C Communications Te elephone System with w Low Grad VoIP de Points to C Consider Adv vanced fea atures avaiilable with IP Telepho or UC ony No Guarante of quality of service because delivery is via a bas ee y e s sic con nsumer or business g b grade DSL data conn nection usin the Pub ng blic Inte ernet (mea you sh ans hare with ev verybody & QoS is n availabl not le)

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 8 All Righ reserved u 5 ghts d

IP Tele ephony or Unified C r Communic cations Te elephone S System us sing Bu usiness Gr rade VoIP P This is a d diagram of a typical IP Telephon or Unifie Commu P ny ed unications telephone system an compute network system us nd er k sing Busi iness Gra ade VoIP line es. Points to C Consider Adv vanced fea atures avaiilable with IP or UC Car rrier Guara anteed Qu uality of Service (QoS because the servic uses S) e ce aP PRIVATE IP Network which is exclusively used for y P k e y your own bus siness. Enh hanced SH HDSL, Fram Relay and Ethern Broadb me a net band Data serv vices will support bu s usiness gra VoIP calls becau they do ade c use ont use the public Internet d e c domain.

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Some pho system are dif one ms fficult to use? - We want an u Easy to Use U system A key frustration for businesse is the sh es heer complexity of ma phone and any data soluti ions. The good news is that co s ommunicat tions comp plexity ends with s Greg Eicke As do all of its pa inful implic e! a cations. Alm most three decades in this e industry ha enabled me to dev as d velop what I call brilliantly simp phone ple solutions. These solutions will make com mmunicatio and co ons ollaboration n second na ature for yo workfor our rce. And of course th save yo big dolla in f hey ou ars ongoing phone costs anothe reason why they are brilliant! s er w !

o u his y OK, so where to from here I hear you say, now that you have read th report youve no dou raised y ubt your eyebrow in curio osity or per rhaps learn somethin new. Af 27 nt ng fter years in the Telco industry Ive learnt there is much more to telecom o m mmunications than these 5 most com mmonly asked questi ons, so I put togethe a specia l report to help p er businesses ask the questio a 27 ye Veteran would as if he was buying a phone ons ear n sk s system like How can I elim m w minate tel ephone ta ag? Be sure to read m special report 11 Smart Qu e my 1 uestions a 27 year V Veteran would w ask be efore buyin a phon system ng ne

s? Do you o offer any Guarantees G Telephone system vendors ca make all manner of claims often with little e v an a w accountab bility. The key questiion for the telephone system b e buyer is do this oes vendor put their mon where their mout is? t ney th Greg Eicke from Telephone S Systems Br risbane can help any business with a y s monthly ph hone usag bill of $4 or mor to pay for a new p ge 492 re f phone syst tem out of bill savings. Gre also ass eg serts that he can do this with o hout chang ging the existing ph hone carrie for the b er business If your bu usiness fix xed line te elephone account us a sage is $4 492 or mo per ore month, Im not jus confide m st ent that I can prov vide a po owerful bu usiness communic cation solut tion that pa for itse I guaran ays elf, ntee it. Mini REP PORT Gu uarantee

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 10 All Rig u 5 ights reserve ed

What are your imp e plementati on and Su upport pro ocesses? One of the key frust e trations fo r telephone systems buyers is not know where s s w things are up to during the im e mplementa ation. Well keep you informed during u d your project impleme entation. Another k key frustration for bu usiness phone system buyers is not knowing s k exactly ho to use all of the a ow a amazing features tha were pro at omised during the sales proc cess. Our projecting team will spend qua ality time w with your staff so you can ga maximum advant ain tage from your investment. y

The combinatio of Direct Dial numbers personal voice to e on D rs, v emai messaging and ability to reroute ca from the field to il g t alls the o office (and vi versa) ha meant that our custome are isa as t ers now receiving en nhanced levels of service at no additio onal cost to FI ITEC Tim Isaa acs, Genera Manager FITEC al r.

v Can you ensure me of your financial viability? Greg is o one of those rare in ndividuals who is pr repared to back his phone o systems a and cost saving stra s ategies to the bill an beyond in the unlikely nd d... event that his phone system fa he will replace it. And if his proposed phone e ails . s d bill saving (without changing your telco don't meet his wr gs o) ritten indica ations he'll refund three tim the diffe d mes ference. When ask ked why he offers su uch a rare and pow e werful guar rantee, Gre said eg "After 17 years in business I 've learne that hap b ed ppy custom mers who repeat purchase and give referrals a my mo valuable asset. S I look after my r are ost e So a customers very well. I'll back myself to provide the best val ue solution every s time and I'm prepare to put m money where my mouth is!" ed my w m Mini REP PORT Gu uarantee

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 11 All Rig u 5 ights reserve ed

How can I improve my staff efficiency and busi e y iness effic ciency? Take Control of Wo orkday Inte erruptions s d y as y Next time you spend the who le day at your desk but feel a though you got one, don't worry, you not alo w u're one. Interru uptions con nsume 28 percent nothing do k-based re of a typica knowled worker day, ac al dge r's ccording to New York o esearch and advis sory firm, Basex. Th translates to an approxima cost of $588 hat ate o billion in th United States alon according to the company. he S ne, c

Greg also freely advised, without favou on soluti w ur, ions which were outsid his comm de mercial reallm.

Tim Is saacs, Ge eneral Man nager. FIT TEC

Mini REP PORT Tak control of weekda interrupt ke ay tions

How can Mobility benefit m busine my ess? 20 - 43 % PRODUCT TIVITY IM PROVEME ENT Teleworkin has pro ng ovided com mpanies th world over with b saving on real he big estate and accommodation co d osts. In fac the Sen ct nsis Busine Index Report ess 2007 state that "Teleworkers have proven to be be es etween 20 and 43% more 0% % productive e".

nified Com mmunicatio deman is growin at a rap pace, by 30% ons nd ng pid b Mobile Un annually. T key dr The rivers are p productivity gains thr y rough pres sence and contact availability and call y, ling cost re reductions. Mobile devices are becoming more e capable a and less expensive, and by 2013 comp e 2 panies willl purchase more e mobile dev vices than fixed desk ktop device es. Forrest Group ter

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The da commu to work is stressing out Au aily ute k ustralian w workers mo than ore ever and t technology is badly needed to improve things, ac y o ccording to a new o study te echnologica solution include introducing greater flexibility to work al ns t f from home (35%) e The IBM s study also shows tha our relia at ance on ca for com ars mmuting severely s impacts th nations health and stress lev he d vels. 41% of drivers b believe tha traffic at has negatively affe ected their health, and 39% believe iit has neg r gatively affected th perfor heir rmance at work or school/university. Sy t ydney com mmuters are worst off, with 50% of dr 5 rivers in th city ex hat xperiencing negative health g e whilst the least affec cted are in Adelaide (28%) a n e and Perth (28%). effects, w A Among those who believe th traffic has negat hat tively affec cted their health, nger (52%) are the pr ) rimary sym mptoms increased stress (77%) and an opping the nation Surprisingly, Brisban is the m ne most stress Austra sed alian city, to e with 90% of its res w sidents fac cing increased stres due to roadway traffic, ss o followed b Adelaid (81%), Melbourne (78%), Sydney (7 f by de 74%) and Perth, w which has the least number of stressed commuters (73%) n c s Concluding Hawkins said: W commis g s We ssioned this study to understa o and the realities of daily trav that co f vel ommuters face and what altern f w natives - such as s carpooling public tr g, ransportatiion, and working fro home might improve w om their comm mute.

Mini REP PORT 5 Reasons w every business owner must understan R why b t nd Unified Co ommunicat tions What is y your history with ot her customers like me? Developing happy cu g ustomers w repea purchase and refer others ha been who at e r as a business success principle w s weve used for decad now. This is not rocket d des science, I know, bu I am co ut onsistently surprised at the nu umber of genuine g business o owners whove been lead up th garden path by an inexperienced or he p n unscrupulo telephone system vendor. ous m Think of it this way would yo trust the recommendation o your GP if they ou of P w wrote the script as soon as you sat down before they took tim and s s t y me considerat tion to diag gnose you ailment? Of course not! Liste researc then en, ch, recommen is the approach I like to use when it comes t our cus nd a u to stomers business t telephone system. s Heres wha some of my happy clients ha said. at f y ave
Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 13 All Rig u 5 ights reserve ed

Normall a sales pe ly erson will te you anyt ell thing to mak a ke sale he d delivered on his promises. Greg is good at ke n s eeping an eye out for ways to reduce costs we ha saved ab t o ave bout $900 a mo onth since th new phon system w installed he ne was d. Ro Tait, CEO. Ballina Toyota oss C a

we hav virtually halved the monthly cos of calls to ve st o ones His advice prov to be fin mobile pho ved nancially so ound, and we ar very happ with Greg thoroug attention to re py gs gh detail Darryl Di ickson, Ch Finan hief ncial Office Beaude er. esert Toyota

While the financial b e benefits are great, e the thing that impress me most was t sed t the way Greg respond to my ca ded alls The Follow up serv was exc vice cellent Peter Rushmore, P Practice Manager. Terrace Eye Centr re.

Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 14 All Rig u 5 ights reserve ed

How can I eliminat phone t te tag? Mary trave to New Zealand for a holid break. John is le to com els w day . eft mplete a very impor rtant subm mission and present to their largest client i n just a few days. d o w John must discuss the submi ssion with Mary in detail prior to presentation. h d r John & Ma become very frus ary e strated with emails an telephon tag h nd ne W What happens Next t? Mary arriv ves in Au uckland an is inun nd ndated with emails and voic mail ce messages on her mobile. John has also wasted so s n o ome of his time. How s wever if Mary was using a Unified Com U mmunications system results could hav been m, ve different. wer The Answ Unified Co ommunicat tions (UC) features allow Mary to turn a ny telepho into a y one their work extension and opera seamle ate essly from any locatio a on. It also pro ovides John with Ma arys prese ence and availability, saving tim and a , me w wasted communicati ions. he ant ging, Real time prese ence Infor rmation, Some of th features are Insta Messag Single num mber conta Video Conferenc act, cing, call control, sp c peech reco ognition, unified me essaging, voice mail, and email, SMS, Fax and Mob v bility. Mini REP PORT Fiv reasons why every CEO mus understa Unified ve s y st and d Communic cations & Dont buy a VoIP Ph y hone Syste before you read this em t

Do I REA ALLY need all of the telepho lines on my acc d ese one count? Y You may never nee to pay l ed line rental again! d any Austra alian busin nesses are still pay ying line rental Ive found that ma charges on their pho bill eve though they qualify for a se one en ervice that has no line rental charges. You see m most busin nesses whi are loc ich cated within CBD, metro or m major regio onal locatio actually qualify fo phone liines with free line ons or f rental. Wh hats the ca atch? Ther is a catc in fact a couple of them. To qualify re ch, f o f free line rental: for You business must be located within a metropolitan a ur s area.

You must hav a genuin busines with an ABN (we d not prov u ve ne ss A do vide services to residentia custome o al ers). - Mini REP PORT N Never Again n
Greg Eicke 2011 | www.gregeicke.com.au | 0414 75 28 28 | page 15 All Rig u 5 ights reserve ed

Why doesnt my Te elco show me how to slash my costs l w m like The Telephone Guy can e n?

y Hig Commissions inf gh fluence th recomm he mendations made by Telco Account s A Executives This removes the benef of indep s fit pendent ad dvice that is best for your busin ness On again y get the great spie nce you e el Ev verything is on easy to read Billl You will save up to 16%... Well supp you s w port ju call 180 ??? ??? One Ea monthly paymen ust 00 ?... asy nt. t the S. nt r; But here are t FACTS The Telco Accoun Manager Often d decides wh hich Mate hell get to sell you the teleph one system t m purely based upo the Ma tes closing ratio (ie; the likeliho of the Telco on ood Accoun exec get nt tting their f free comm mission). Is heav influenced Not to discuss your Best available op vily o ptions allow wing you to make an in nformed de ecision. Receiv high co ves ommissions on long term contra s t acts Bundl ed with Teleph hone Equip pment Hard dware. Que estionable integrity. Support = Call a Help Desk wait in th queue, speak with a low qua k, he s h alified call cen operat get pa ssed aroun from op ntre tor, nd perator to o operator (s sound familiar?) And all you want is to speak with the people wh o installed the k system but you have to go through th other process firs Sounds Hard m, h o his st. Becaus it is hard. se

Full REP PORT 9 se ecrets the Telcos don want yo to know nt ou w

xplain VoI to me in laymans language IP n s Please ex V VoIP - Wh is it? hat V VoIP mean Voice over Interne Protocol not Voice over the Internet. ns o et l, e Still confu used abou what Vo is? ut oIP V VoIP is te ermed very loosely t y today. VoIP is often confused with Lo Cost n d ow Calls and Telephon System Let me explain, VoIP best describes Voice d ne ms. e s over a dat network whereas IP Telephony or Unified comm ta munications refers s to the Soft tware Applications an Hardwa of an IP phone sy nd are P ystem.

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V VoIP - Low Cost Ca w alls V Voice over Internet Protocol (V P VoIP) conv verts voice calls to p e packets tha travel at over data networks. In this wa a singl robust network ca carry all of an ay, le, an a ons data and voice t a traffic in a converged system. c organizatio V VoIP involves trade-offs surrou unding factors such as cost, fle a exibility, reliability, and user e expectation but evi dence con ns, ntinues to mount that improvem m t ments in technology are tilting such eva luations in favour of VoIP.at is IP Teleph y g hony? IP (Interne protocol) telephony is a Telep et ) y phone Sys stem hardw ware and software the office you will that suppo telepho calls o your co orts one on omputer ne etwork. In t y see that y your telephone can n now plug in the sam cable a your co nto me as omputer bringing bo devices and their full potential closer together. oth r REPORT Dont bu a VoIP s T uy system un you read this repo ntil d ort

What are the Adva e antages of my staff working from home only 2 da f w e ays per week? ? NO COST NET WAG INCRE T GE EASE Teleworkin has provided a 'no ng o-cost' net wage increase for em mployees who uced trave time. save thous sands on reduced tra r avel costs and benefit from redu el By working from hom just 2 d ays per we g me eek, emplo oyees can save an av s verage of $ 000 per year on petrol, park $3, r king and ve ehicle upkeep u save an av s verage of 2 weeks co ommute tim me

Mini REP PORT 5 Reasons w every business owner must understan R why b t nd Unified Co ommunicat tions. How can I do Low cost video conferencing? o Have you ever seen a grown man cry? n ? Well I nea did the other day Let me explain. I was spea arly e y! aking with a client recently w who was complainin about having to constantly travel between c ng h y b Melbourne and Syd e dney for b usiness meetings. Sometimes these meetings m S s m w would last for only ha an hour but he wo alf r ould waste a whole d travelin back e day ng and forth because the meetin ngs involv ved severa people a travelin from al all ng different lo ocations. Mini REP PORT Have you eve seen a grown man cry? er g n
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