AVON ANEW TURNS 20 AND UNLEASHES YOUTH!

With its Latest Skincare Breakthrough and Ambassadors Lucy Torres-Gomez, Alice Dixson, and Soo Wincci

June 5, 2012, Manila With two decades of product innovation and technology under its belt, AVON, the worlds No. 1 direct-selling company, is celebrating the 20th anniversary of its revolutionary skincare brand, ANEW. The brand started a new age in skincare immediately after its launch in 1992, making the company the first to mass market antiaging technology with Alpha Hydroxy Acid (AHA). Avon's pioneering use of AHA has since become an industry standard and has pushed the brand to become a true global skincare powerhouse. Today, ANEW is a US$1 billion brand. Avon celebrated this milestone for ANEW and its newest anti-aging miracle, ANEW Genics Treatment Cream, with a high tea party held at the elegant Salon de Ning of The Peninsula Manila Hotel. Anew Genics Treatment Cream is a luxurious cream that minimizes the visible signs of aging. Anew continues to be one of the many milestones and sources of pride for Avon. Anew's 20 years of pioneering skincare is yet another way of showing this commitment. Today, Anew's birthday celebration continues as we unveil yet another breakthrough: Anew

Genics Treatment Cream, said Kanwar Bhutani, Avon Philippines President and General Manager. As a testament to the power of Anew in making women look up to 10 years younger, Avon Philippines Anew brand ambassadors and regal beauties Lucy Torres-Gomez and Alice Dixson, joined by Anew Malaysia brand ambassador and former beauty queen Soo Wincci, graced the celebration and shared their wonderful experiences with Anew. Of course no birthday celebration is ever complete without a birthday cake. Carla Enage-Cruz, Avon Southeast Asia Cluster Category Head for Skincare, ushered in the special Avon Anew cake and helped blow out the candles for best wishes and more years to come for Anew. As souvenirs of this wonderful 20th birthday celebration, all guests were given Anew Genics Treatment Cream samples beautifully packaged in the Anew Genics Luxury Tote bag, so they, too, can discover the secret to turning back the hands of time and looking up to 10 years younger. Anew Genics Treatment Cream is available for P1,299, starting June 16, 2012 exclusively through Avon Representatives nationwide. Dont have an Avon Lady yet? Log on to www.avon.com.ph to find out how to contact an Avon Representative. Be part of the Avon community! Follow us at Facebook.com/AvonPhilippines and Twitter via @AvonPH. Watch our videos online at Youtube.com/AvonPhilippines.
About Avon Products, Inc. Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products at www.avoncompany.com.

Media Contacts: Faith Fernandez Aranton Avon Philippines Head of PR and Communications E-mail:Faith.Aranton@avon.com Pam Mariano/Katherine Calilao/Portia Silva Ogilvy Public Relations Worldwide E-mail: Pam.Mariano@ogilvy.com/Katherine.Calilao@ogilvy.com/ Portia.Silva@ogilvy.com Tel: 238700 loc. 7049 / 7054

PHOTOS

Avon Philippines President and General Manager Kanwar Bhutani celebrates Anews 20th birthday with Ambassadors Lucy TorresGomez, Soo Wincci and Alice Dixson.

Anew Ambassadors Alice Dixson, Lucy TorresGomez and Soo Wincci blow the Anew at 20 birthday cake with Avon Philippines President and Avon Southeast Asia Cluster Category Head for Skincare General Manager Kanwar Bhutani and Carla Enage-Cruz.

The Anew Ambassadors: Showbiz royalty and Philippine congresswoman Lucy TorresGomez; former Miss World- Malaysia, singer and actress Soo Wincci; and beauty queen and actress Alice Dixson.