AGENCY PROFILE

CONCITO PR was launched on May 12, 2009

The Journey

The MANAGEMENT TEAM

MoeenTariq
Managing Director
Background: BATB: Territory Officer Grameenphone Ltd. 2002 as an Officer. Became Head of Media and Promoted to DGM in 2008. Acting Head of Market Communications till leaving, leaving Headed negotiations in major areas such as media buying, Cricket sponsorships etc

Education: BBA and MBA from North South University Strengths: Inter personal skill, Leadership quality Specialty: Relationship management, PR Crisis management and transmitting positive news, media events, Cross functional activities , Media and brand communication training from Telenor Brand Academy, Advanced leadership training from Telenor g , Training on PR at Burson-Marsteller, India

Training:

The MANAGEMENT TEAM

SarkerMaswoodHasan
Chief Executive Officer
Background: ETV: Sales and Marketing NTV: Head of Sales and Marketing RTV: Head of Sales and Marketing MastHead PR: COO with positive contributions to Nokia and Banglalink

Education: BBA from IBA (University of Dhaka) Strengths: Communication Skills, Clear Vision, Calm situation dictating Specialty: Cross functional activity, Media and Corporate Relations. Training on PR at Burson-Marsteller, India g ,

Training: g

The MANAGEMENT TEAM

ManjenoRaihan Khan
Chief Operating Officer
Background: g Grameenphone Ltd. Media Officer . Top of Mind: Media Manager, managed activities for Banglalink, New Zealand Dairy, Mott Macdonald, ACI and Otobi. Otobi

Education: BBA from North South University Strengths: Interpersonal Skills, Operational Excellence, Media Knowledge Specialty: Corporate and Media Relationship, Cross Functional Activities, Crisis Management Training on PR at Burson-Marsteller, India

Training:

The MANAGEMENT TEAM

Razeeb Hasan Chowdhury
Director & Head of Strategy
Background: g Bitopi Advertising Ltd. Grameenphone Ltd: Head of Creative. Cogito Marketing Solutions: CEO

Education: M.Sc. Applied Physics, University of Dhaka. Strengths: Brand understanding, Creativity, Leadership Specialty: Strategy Development; Execution and designing of events and campaigns. Training on PR at Burson-Marsteller, India

Training:

Organizational Structure
AdvisoryBoard Managing Director ChiefExecutive Officer

ChiefOperating Officer

Strategy Planner

Account Director

EventExecutive

Monitoring& Research

KeyAccount Manager

Media Coordinator

Content Developer

Account A Manager Messengers

Our International Affiliation

CONCITOPRisanexclusiveaffiliateof , ,oneofthelargestandmost g prolificPROrganizations'intheworldwithmorethan120officesandaffiliateoffices inover80countriesacrosssixcontinents.

Our International Affiliation

OfficesWorldWide

Advantage of International Affiliation

Resource sharing Training at home by international experts Training abroad at BM offices International Exposure Facilitating foreign clients in the local market as and when needed Facilitating local clients in foreign markets as and when needed

Clients Clients

Some Of The Services That We Offer

Define/setaproperPRstrategy ManageeverydayPRactivity ManagePressRelease(draftapproval,dispatch) PrepareCaseStudies,Features,Speeches,Q&Adocs Prepare Case Studies Features Speeches Q&A docs SupportPressConference Ensurenewscoverage(print/electronic) Provideeverydaynewssummaryifthereisanycoverage ProvideMarketIntelligencereport Managerelationshipwithvariousstakeholders ManaginganyPRrelatedevents/activation Monitoring overall PR presence MonitoringoverallPRpresence ManageEventsandActivation

PR Execution
ConcitoMEDIAExecutionModel Concito MEDIA Execution Model Briefing
Brieffrom Client

Planning
Plan Submission Approvalfrom Approval from Client Content Development Approval FromClient

Execution
Dispatch
Engagealternative Resources R

Reporting

EndLevel Followup HigherLevel Hi h L l Followup Ensured Coverage g

Crisis / Bad press Management

BasicCrisisManagementModel BasicCrisisManagementModel
CrisisManagement

PreCrisisMeasures

PostImpactNeutralization
Disseminatingrelevant information:TheClientspoint ofview of view

RelationshipwithJournalists ofrelevantsectors

Pitchingallieswithin sensitiveareas
Gettinginformedbeforethe G i i f db f h occurrenceoftheincident/ news

Upholdotherpositiveaspects

CSRanditspromotion

InformClient

Minimizing/Eliminating potentialCrisis

Annexure

Case Studies
Problem: AB Bank is the first private sector bank in Bangladesh. Its one of the largest banks in the country and has been in operation for the last 28 years, garnering immense loyalty and goodwill among its stakeholders. However in 2007 and 2008 with political upheaval and interim government the bank fell on the wrong side of the then political masters. This precipitated in myriad ramifications including negative coverage in the media misconceptions and ramifications, media, misunderstanding among the stakeholders and overall erosion of the reputation that the bank had painstakingly built up over the years. Solution: To counter this crisis and negative PR campaign, Concito arranged number of high level meet between key journalists and the bank officials to dissipate misunderstandings and yj p g clear out suspicions. There were also a number of meetings with other select stakeholders in less formal settings. Over the next few months AB Banks long and illustrious history was covered in the media including its CSR and contribution to the community. Outcome: Frequent meetings with key journalists, stakeholders and opinion leaders slowly brought about b tt understanding and positive coverage f AB B k B f b ht b t better d t di d iti for Bank. Before our PR campaign was over the Managing Director of AB Bank, Kaiser A. Chowdhury was interviewed in different publications, which previously would have been an impossible proposition and its PR coverage was valued at Tk. 20 lac. With a successful PR campaign, people started seeing AB positively again and its share price rose in the stock market and negative coverage has now been almost non existent existent.

Case Studies
Problem: Sony Ericsson is a strong player in Bangladesh mobile phone market. They are continuously coming up with new and innovative designs capturing the imagination of the y youth. Sony Ericsson backs up their p y p products with strong marketing such as advertisement, g g , promotions and other ATL activities. However, due to strong competition and other forces in the market Sony Ericsson was perceived negatively in the media and had almost no relation with the journalists. Solution: Initially, a number of informal media get together were setup with members of Sony Ericsson so th t b th th sides could get t k Ei that both the id ld t to know each other b tt F ll i thi a select h th better. Following this l t media brief was held where key journalists from all the major media houses sat with Sony Ericsson. The journalists got to know about Sony Ericsson firsthand and their long term vision and plans for Bangladesh. With growing interest in the company a number of one on one interview were arranged between prominent journalists and the management team of Sony Ericsson. Ericsson Outcome: News about Sony Ericsson were more frequently covered and with positive reviews due to better understanding and relationship with Sony Ericsson. Media were more interested in the companys activities and actively reached out for news, interviews and comments of the y q Sony Ericsson Team to quote and cover in their stories.

Case Studies
Problem: One evening an employee of City Bank went to the restroom and never came out. His colleagues noticed him missing and when the y searched for him, they found him dead in the restroom. This became a crisis for City Bank since the following few news p p y g papers p picked up the news and there was a possibility that the rest of news papers including the mainstream ones would pick up the news and it would snowball creating a very bad image for City Bank. Solution: Held meetings with some of the editors, to negate the publicity and make the mainstream newspaper understand that the natural death of an employee was not connected to th Cit B k i t the City Bank image. The only reason people were talking about it because he died on the Th l l t lki b t b h di d th bank premises. But morally and ethical it was not something that should tarnish the bank image. We communicated this message across to them and they agreed with us. Outcome: The days after that , this news was not picked up by other newspapers. And in cases where they did report it the banks name was kept out Eventually the news died down it, bank s out. and something that could have snowballed into a big issue was negated through our intervention.

Case Studies
Background: Save the Children, UK, have launched Every One campaign which aims to stop children dying needless in Bangladesh. The campaign emphasized on increasing health t hild d i dl i B l d h Th i h i d i i h lth and nutrition programs on ground . In Bangladesh the program components of the campaign focused on all three of the campaign issues that include newborn health, pneumonia and malnutrition. To create awareness for these preventable diseases and address the issues Save the Children, UK along with CONCITO PR designed a number of activities, programs and activation. activation Requirement: However, just developing the program and executing them is not enough if a significant and relevant part of the population dont get to know about it. Save the Children, UK needed to create momentum and buzz for their activities and thereby generate higher awareness for their campaign. Solution: We at CONCITO PR went out and talked to different journalists, editors and opinion leaders about Every One campaign. We also arranged small and key meetings between influential journalists and Save the Children UK, representatives. A lot of alliance building and awareness generating activities were done with the media. Past, Save the Children UK, activities were hi hli ht d All thi made S ti iti highlighted. this d Save th Child the Children UK and E d Every O campaign One i much visible to the journalist community. Outcome: With increased familiarity, the media coummunity was much more receiptive to Every One campaign. There was a tremendous response everytime we arranged an activity or event for the campaign There was good turn out from the media and the post coverage campaign. was also phenomenal. In all in two months we generated a total of 567 clInch press coverage with a total PR value of BDT. 32,74,000.

Some of Our Works for Different Clients

Save the Children

Singapore Tourism Board

flydubai

AB Bank

Sony Ericsson Ei

Bangladesh Brand F B d Forum

ARTCELL

Nandos

South Asian Mobile Forum

Symphony S h Mobile

GE Healthcare

SPICE

HP

SAP

Tracking/Monitoring Tracking / Monitoring

AsapromisingPRagency,wevalue theimportanceoftrackingour clientsandothercompetitors activities.Wehaveadedicated h d d d inhousetrackingteamforpress media,however,weoutsource forelectronicmediamonitoring. for electronic media monitoring Currently,wedotrackingof30+local andnationalnewspapers, d i l magazinesand11TVchannels

Tracking/Monitoring(Contd.) Tracking / Monitoring (Contd.)

Newspaper(Bangla)
ProthomAlo Prothom Alo Jugantor KalerKontho Ittefaq NayaDigonto Shomokaal AmarDesh A D h AmaderShomoy Inquilab Janakantha JayJayDin Manobjomin BhorerKagoj DinerSheshey Destiny Shangram Shangbad Dinkaal BanglaBazaarPotrika Khobor

Newspaper(English)
DailyStar D il St NewAge FinancialExpress Independent BDObserver NewsToday News Today NewNation BangladeshToday

Channels
BTV Channeli ATNBangla NTV ETV DeshTV h BanglaVision Channel1 RTV BoishakhiTV DigantaTV Di TV
Websites
BDNEWS24.com UNB ProthomAlo DailyStar

NewsPaper(Regional)
SylheterDaak(Sylhet) ShobujSylhet(Sylhet) Jalalabad(Sylhet) Azadi(Chittagong) Purbokon(Chittagong) Purbokon (Chittagong) Purbanchol(Chittagong)

The Bangla and English national d ili will b ti l dailies ill be monitored on a daily basis. Mentioned websites will be monitored on a daily basis. The Regional Newspapers will be monitored on a weekly basis. Television channels will be monitored based on projects. Monitoring report along with clips will be provided within a maximum time frame of one day after transmission. Any future emergence of TV channels or Newspaper (Bangla and E li h) will b (B l d English) ill be included in the list.

In Conclusion Conclusion

We have the capabilities, know-how, personnel, expertise and resources to cater to your needs in todays dynamic today s and demanding market. We are always trying to push the envelope in coming up with creative ideas to send your message across and create real measurable impact for your company.

Thank You