TATA GROUP : BOARD OF DIRECTORS :

Mr . Ratan Tata Mr. B Muthuraman Mr. Nusli Neville Wadia Chairman not independent, non-executive director Vice Chairman not independent, non-executive director Independent, Non-Executive Director

Mr. S. M. Palia

Independent, Non - Executive Director

Mr. Ishaat Hussain

Not Independent, Non - Executive Director

Mr. Subodh Bhargava

Independent, Non - Executive Director

Mr. Jacobus Schraven

Independent, Non - Executive Director

Mr. Andrew Robb

Independent, Non - Executive Director

Mr. Cyrus P Mistry

Not Independent, Non-Executive Director

Ms. Mallika Srinivasan

Independent, Non-Executive Director

Mr. H.M. Nerurkar

Managing Director - Not Independent

Dr. Karl-Ulrich Khler

Not Independent, Non-Executive Director

Key management personnel : Tata Steel Limited

Mr. H. M. Nerurkar

Managing Director

Mr. A. Anjeneyan

Company Secretary

Mr. Sandip Biswas

Group Director (Corporate Finance and M&A)

Mr. Koushik Chatterjee

Group CFO

Mr. Bimlendra Jha

Vice President, Long Products

Mr. Hridayeshwar Jha

Vice President, Odisha Project

Mr. Varun K. Jha

Vice President, Engineering and Chhattisgarh Project

Mr. Abanindra M. Misra

Vice President, CSI and IR

Mr. T. V. Narendran

Vice President, Safety and Flat Products

Mr. Sanjiv Paul

Vice President, Corporate Services

Mr. Anand Sen

Vice President, TQM and Shared Services

Mr. Partha Sengupta

Vice President, Raw Materials

Mr. P. Senthil Kumar

Chief Human Resource Officer

SWOT ANALYSIS :
STRENGTH: TATA STEEL INDIA operations are self -sufficient in the case of its major raw material iron ore through its captive mines. Tata steel has a strong retail and distribution network in India. Accelerated growth through mergers and acquisitions. Crude steel capacity increasing each and every year . Strong brand name like tata steel and corus. It deploys the best technique to ensure quality cost. WEAKNESS:: There are several endemic deficiencies which are inherited in the quality of raw materials available in India , e.g. high ash content which adversely affects the productivity efficiency. High cost of basic inputs and services. Though India has huge labor available but the productivity is not up to the mark. It is characterized by low labor productivity. OPPORTUNITY: Unexplored rural market. Indian iron and steel consumption to double in next 25 years. Booming infrastructure. The biggest scope of Indian steel sector is that it has got enormous scope for increasing consumption of steel. THREATS : Industries facing greater environmental cost due to increased concern of global warming. Threats to substitutes. High duties and taxes from the government. Major players entering Indian market.

 China becoming net exporter. PORTERS FIVE FORCES MODEL FOR TATA STEEL : Bargening Power Of Buyers HIGH (Cheap import from china, availability of other options ) Threat of new entrants HIGH (Environmental, Political Inference)

Competitive Rivalry in the Industry HIGH (PSUs, Large private players)

Threat of new substitutes LOW (Structures, Rails have no substitutes rather than steel )

Bargening Power Of Suppliers

HIGH (Iron ore, coke prices increase)

PEST ANALYSIS ON TATA STEEL:

1. POLITICAL ASPECT: The government gets several roles influencing the steel industry as follows: Competitor with the public sector steel companies, Resource allocator by leading the policies, and Regulator on the market industry.

Tata has made huge investments in politically unstable countries like Iran or Thailand. The company contributes to the nation by being a model in terms of corporate social responsibilities and citizen. Indeed , it is a way to face the political environmental risks.

2. ECONOMICAL ASPECT: The business environment was deteriorated because of the subprime crisis in U.S. and the liquidity crisis. By acquiring Corus, Tata had gained the fifth place in world steel production. The fluctuations of the currency rates had been a risk for the Corus acquisition, which had thus been financed by amount of debt. Consequently, it broke Tata in its predicted investments and capacity expansions plans. It was facing the fear for recession on negative economic growth. Then, the steel industry is really linked with the economical context. It means the steel industry production depends on energy prices; demand in the automotive market or in the construction market. An increase in these industries would also strongly affect Tatas bottom line. 3. SOCIAL ASPECT: In 2009, Tata Steel Ltd. has been awarded the Golden Peacock Global Award for Corporate Social Responsibility. It proves the good ethical behavior of the company and that CSR has a huge place in the business strategy. Tata takes part in social development programs. For instance, the company helped gave medical treatment in rural areas and slums. Furthermore, it participated in the development of a companys mobile medical unit. 4. TECHNOLOGICAL ASPECT: Indians are becoming one of the most technologic populations in the world today in terms of their advance in research and development. Advances in technology, India have really skilled specialists in different fields, especially in IT applications and to develop more efficient and effective ways of harvesting and processing the natural reserves.