Sample Market Analysis Market Analysis Summary YSL consulting will adopt a focused market strategy.

Logical segmentation breaks the market down into the following: Individuals, Investors, Small Businesses, Medium Businesses, Large Businesses, and Authorities and Public Organizations. Descriptions are provided below. The largest and mYSL logical target markets for YSL Consulting at the present are medium and large businesses. In a the competitive world of business and the need arises so as that we

consider individuals and investors to seek for consulting support in their financing and investing endeavor. For our business, we do not have main competitors. We have a lot of widely-sized competitors in a vast market of services. This market environment gives ample opportunity for YSL Consulting to create and expand a niche in the chosen market fields. Finally, worth noting is the growth trend for the general market, estimated between 5% and 10%, annually. Market Segmentation

The following chart and table reflect the estimated market segmentation and growth for this business. Individual persons and Investors Small Businesses - Defined as businesses with 1 to 24 employees. Medium Businesses - 25 to 499 employees, this is the second largest and fastest growing segment in our region Large Businesses - 500 or more employees. Authorities and Public Organizations Potential Growt 200 201 201 CAG Customers h 9 0 1 R Individuals 20% 10 11 12 23.59

and % Investors Small 9.73 10% 5 6 7 Businesses % Medium 9.82 10% 33 36 40 Businesses % Large 5.42 5% 34 36 38 Businesses % Authorities and Public 8.78 5% 10 11 12 Organisatio % ns 8.78 8.78 Total 92 100 109 % % Target Market Segment Strategy

For our further development, we consider the following market segments to be very important:

Individual persons and Investors. Medium and Large Businesses.

YSL Consulting will focus its marketing strategy primarily on these market segments. Market Needs There are three different major opportunities (needs) in the fiduciary business over the next years: 1. As the businesses needs to run through the competitive world of business, they must have improve the process and operations in their business so us to cope up with the competition and meet the demand

of the market. In line of this, there is a great need to employ a radical change in ways their business processes and operations are handled so as to meet the desired improvement in their line of business. This very sensitive matter needs to be handled by professional consultants because of the complexity of the subject. 2. MYSL business endeavors are considering the needs and wants of the market. They want to offer products and services that the market needs and at the same time would increase their profit. Development of new product and service is, again, a very sensitive issue that needs to be supervised by people capable of handling

such susceptive matter of developing new line of product and services. 3. Information System development is, nowadays, a very important aspect of mYSL businesses, especially those large businesses, so as in handling receptive and voluminous information. The development and improvement of such system requires technical assistance from expert consultants. 4. Businesses needs to understand the people whom they are to offer their product and services as well as the strategy on how to reach out their product and services to the people. Market analysis and strategy development

and improvement are major consideration of a business. This necessitates a thorough study, so as to be able to reach the market with enough strength to face competition. Such a study now calls for assistance from expert people since managing this matter is complex one. 5. Auditing services and other management advisory services are some of the other needs of our market that we consider. We think that the need for consulting and other specialized fields has a strong growth potential. Market Trends Three primary market trends seem to be mYSL important in our business:

 Trend 1- (mYSL important) Rapid growth in complexity of business in an ever-changing market and competitive environment needs continuous and rapid adaptation in both strategy and structures of companies. Trend 2- (moderately important) The recent condition of recession in the global market and the effects that it brought to the local economy is perceived to bring a percentage of unsuccessful ventures resulting in more litigation, which, in turn, will emphasize the need for specialized audits, investigation, business restructuring, thorough analysis of the market, etc.

 Trend 3- (least important) Predicted continued growth in consulting because companies will be unwilling to pay fixed cYSLs of salaries, choosing instead to treat specialized l knowledge and needs and technical skills and support as variable cYSLs from external sources. Economically it is more expedient to acquire specialized services from a consulting firm that has its own specialized employees. Market Growth As noted in the previous section, several factors are predicted to continue well into the next decade, not the least of which we estimate the

annual market growth rate between 5% and 10%. Service Business Analysis The fiduciary and consulting business for the local area is already well established, yet still allows ample opportunity for us. This is supported by the following points: Already in existence are a large number of firms, which are closely competing with each other. We think that this circumstance needs would require consultancy assistance to maintain and develop desirable strategies Customers tend to be loyal, relying on the same consultant for future needs once a relationship has been established - this fact

requires establishing a good and intensive personal relationship with client. The globalization of markets will increase the demands for expansion of new services related to our business. We believe our business is in a in a period of grand change. The competitors must be generalists and specialists at the same time. For medium and large businesses, a focus of one primary segment of business and strategic strength is necessary. For our business, we do not have main competitors: We have many competitors in diversified services. More important than the competitors,

is the need to get established in the right market and to develop this market with a strong and flexible strategy. Competition and Buying Patterns Competition in the general field of business consulting in the Visayas area and in the Philippines, as a whole, is quite intense. Although numerous established companies offer a variety of services to different customer segments, YSL Consulting considers competition in our focus market niche of small and medium businesses to be modest. Customers in this segment strongly rely on the consultant's professional qualifications and the ability to come

up with viable solutions in a time- and cYSL-effective manner.