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Report on Findings of Survey Done so Far

(15/6/12 to 22/6/12)

Total branches covered = 12 Total customer surveyed = 240

Key Findings so far: 70% of people were from service sector, 18% of people were from business & 12% were retired or not working (Student, others).

Occupation
80 60 40 20 0 Service Business Retired Occupation

60% of people were between age group of 26 34, 25% were from 35 45 age group, remaining from 46 and above age group.

Age Group
80% 60% 40% 20% 0% 26 - 34 35 - 45 More then 46 Age Group

85% of people were having there bank a/c in HDFC in which 90% of them were having there a/c in other banks also. 15% were not having bank a/c in HDFC. Bank A/C HDFC Bank Both HDFC & other banks Not having any a/c in HDFC bank Percentage of people 85% 90% 15%

70% of people visit bank once in a week, 10% visit more than twice in a week & 20% once in a month. Frequency of Visit
80% 70% 60% 50% 40% 30% 20% 10% 0% Once on a week Once in a month Twice in a week

Frequency of Visit

78% of people come to bank for cash/cheque deposit, 10% came for product enquire & 12% came for services for existing a/c. Reason of Visit
100% 80% 60% 40% 20% 0% cash/cheque deposit product enquire services for existing

98% people said Yes when asked whether they noticed the communications in branches or not. In which 92% have noticed posters, 74% people noticed both poster & standee, 57% people noticed poster, standee, window glazing & sun board was noticed by few people. Have you ever noticed any of the below mentioned mediums of display in the branch

Yes NO

Communications Posters Standee & Poster Window Glazing, Poster & Standee Sun Board

Response 92% 74% 57% 0%

Posters were the most effective mode of communication according to 76% of customers & 12% referred Standee as effective medium & 12% referred window glazing.

Most effective communication


80% 60% 40% 20% 0% Window Poster Standee Sun Glazing Board Most effective communication

80% of people said that they buy a product which they have seen on display, in which 85% of people bought it 1 time, 10% of people 2 times & remaining people purchased it 3 times. Have you bought a product that you've seen in a Display

Yes No

Frequency of buying
100% 80% 60% 40% 20% 0% 1 Time 2 Time 3 Time More then 4 times Frequency

When asked 98% customers agreed that communication increases there interest in product, 2% said no. Communication increase interest in Product

Yes No

95% people said communication plays an important role in purchase of product. 82% people said they have purchased the product 1 time by seeing the communication. 15% people said two times. Remaining 3% purchased 3 or more time.

Communication plays an important role in Purchase

Yes No

Frequency of Buying
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% One Time Two Time Three or More