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Cisco Unified IP Communications

Adhe Widi Astato


Area Academy Manger Cisco Systems Indonesia

aastato@cisco.com
1

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Agenda

Cisco IP Communication Overview Top Myths of IP Communications

Component
Implementation Scenario New World Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

1990: Transformation of
Business Computing

Mainframe Computer - 1975 Centralized control Inflexible Vendor-driven services


Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

PC LAN - 1990
Distributed control Customization User-driven services
3

2003: Transformation of
Business Communications

Digital PBX - 1995 Centralized control Inflexible Vendor-driven services


Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

IP PBX - 2003 Distributed control Customization User-driven services


4

Communications Technology Complexity:


Disparate Multiple Devices

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

The Underlying Problem


Innovation Has Created Complexity
10 Voicemails! Meetings All Day

Have a Minute?

u there?

120 E-Mails!

15 Attachments!!

Information Overload
Too many devices Anywhere/anytime

Technology Limits
Disparate solutions Disparate access

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

What Users Really Want

Information Control
Where I am When I want

Technology Solutions
Devices that work together Simple access to services

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Communications Technology Complexity:


Mr. Gadget

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Communications Technology Complexity:


Devices that work together with Simple Access

IP

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Improving Productivity:
The Road Warrior Example
Ubiquitous Access to Phone, E-mail, Fax and Voicemail with Unified Messaging and Soft Phone
Immediate response from 10,000 meters Reduced access complexity through one-stop mailbox Intelligent routing and prioritization of messages Extension portability and follow me capabilities

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

10

50,000 Cisco IP Phones

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

11

150,000 Cisco IP Phones

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

12

180,000 Cisco IP Phones

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

13

Cisco IP Phones Installations


Indonesia

Bank Mestika Dharma

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

14

Agenda

Cisco IP Communication Overview Top Myths of IP Communications

Component
Implementation Scenario New World Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

15

The Top Myths of IP Communications


The Myths vs The Reality
The Myths
Customers should wait to deploy IP Communications until the standards are more mature IP Communications is more expensive than implementing a traditional TDM system There is no single compelling application ("killer application") for IP communications today IP Communications systems are less secure & less reliable Deploying IP Communications means throwing away your current PBX voice solutions

The Reality
Fundamental standards for IP Communications are already in place; new standards will continue to emerge IP Communications solutions are proven to offer lower TCO and high ROI

There are many applications available today that cut costs, increase revenue, and improve customer satisfaction
IP Communications solutions are secure and reliable IP Communications solutions offer migration at an organization's preferred pace
16

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

What is High Availability?


Availability 99.000% 99.500% 99.900% 99.950% 99.990% Downtime Per Year (24x7x365) 3 Days 1 Day 15 Hours 19 Hours 8 Hours 4 Hours 36 Minutes 48 Minutes 46 Minutes 23 Minutes 53 Minutes 5 Minutes 30 Seconds

99.999%
99.9999%

Goal

For mission critical applications like voice, high availability is measured in system uptime (or lack of downtime) Goal: Five Nines < 5.3 minutes of outage per year Not only an admirable goal, but attainable with Cisco IP Telephony solutions
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

17

The Top Myths of IP Communications


The Five Nines Story
The recommended solution for campus deployments of IP telephony has redundant core and distribution layers, and redundant CallManager servers

This solution has a predicted availability of 99.999743%


Boundary
Call Manager Cluster Access Switches PSTN

Distribution Switches

PSTN gateways Core Switches

Distribution Switches

Distribution Switches

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

18

Cisco Awarded US Department of Defense PBX1 Certification


First vendor to certify interoperability of a true IP Telephony solution

Cisco certified configuration includes:


Cisco CallManager 4.1 Cisco Catalyst 3550 and 3560 switches Cisco Catalyst 4500 and 6500 switches Cisco 2600 and 3700 gateways Cisco IP Phones 7940G, 7960G and 7970G

Cisco has 130+ US DoD sites with Cisco layer 2 & layer 3 networks no other vendor is certified for this infrastructure

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

19

From #6 to #1 in Overall Enterprise Voice!


M$ 500

WW Enterprise & SMB Voice Shipments: Revenue

400
Nortel Siemens Avaya Alcatel NEC

300

Cisco
200

100

Mitel 3Com

0
02 Q3 02 Q4 03 Q1 03 Q2 03 Q3 03 Q4 04 Q1 04 Q2 04 Q3 04 Q4 05 Q1 05 Q2 05 Q3 Source: Synergy Research Group, 2005
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

20

Agenda

Cisco IP Communication Overview Top Myths of IP Communications

Component
Implementation Scenario New World Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

21

Cisco IP Communications
PBX Architecture

Call Processing

Switching
Line Connections Trunk Connections

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

22

Cisco IP Communications
Cisco IP Communications Architecture
Cisco CallManager CallManager Express

Call Processing
Cisco Catalyst Ethernet Switch Cisco Catalyst Patch Panel

Switching
Cisco IP Phone Cisco IP Communicator

Line Connections
Voice Enabled Router or Gateway

Trunk Connections
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

23

The IP PBX
Cisco CallManager
High
(Dual processor)

Availability

Cisco MCS 7845-H1 Cisco MCS 7845-I1 Cisco MCS 7835-H1 Cisco MCS 7835-I1 Cisco MCS 7825-H1 Cisco MCS 7825-I1

Low

Cisco MCS 7815-I1

300

500

1000

2500

7500

> 30,000

Cisco IP Phones
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

24

How do you support 7,500 extensions ?


Cisco CallManager vs Legacy PBX
Cisco CallManager Legacy PBX

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

25

Intergrated Services Routers (ISR)


Cisco CallManager Express (CCME)
Allows administrators and users easy access to manage the system and individual mailbox preferences Simplified user interface for Moves, Adds, and Changes Provides a combination of familiar Cisco CLI and GUI alternatives for system management Local and remote access Separate login allows Administrator or Users privileges. Admin privileges can be customized to limit access as appropriate GUI shared with Cisco Unity Express

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

26

Integrated Services Routers (ISR)


Cisco Unity Express (CUE)
Autoattendant and voice-mail system for the small and medium office Supports Cisco CallManager or Cisco CallManager Express deployment scenarios Choice of Network Module or Advanced Integration Module for complete flexibility Supported on broad range of Cisco routers industry leading Cisco 2800 and 3800 series 12 to 120 mailboxes, 4 to 16 ports VPIM Networking with Cisco Unity Express or Cisco Unity International language support SNMP agent for remote monitoring, data collection and trap management

Key Benefits:
Cost-effective Specifically designed for branch office Application integration Fewer devices to manage Intuitive user interface Uses same menu and prompts as Cisco Unity Investment protection Increase mailbox capacity via simple software upgrade Broad range of configurations and scale Feature velocityHigh feature velocity to meet market and customer needs quickly
27

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Integrated Services Routers


SIP/SCCP IP Phones Capacity
Cisco Router 2801 2811 2821 #- Phone 24 36 48 96 # - Extension 120 144 144 384 CUE VM AIM Only AIM/NM AIM/NM AIM/NM

2851
3825 3845

168
240

500
720

AIM/NM
AIM/NM

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

28

Broadest Choices Among Cisco IP Phones


Cisco IP Phone 7970G/7971G-GE

New Cisco IP Phone 7960G / 7961G


New Cisco IP Phone 7940G / 7941G
Update Cisco Wireless

New Cisco IP Phone 7985G

Cisco VT Advantage

IP Phone 7920

Cisco IP Phones 7905G/7912G

Cisco IP Communicator Cisco VG248 Analog Phone Gateway

Cisco IP Conference Station 7936 Cisco IP Phone 7902G Cisco ATA 186/188
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

29

Cisco IP Communicator
Laptop (W2K, XP) Cisco IP Communicator Audio Head Set
Plantronic Clarisys

PC . Office Phone Video Phone

Video Telephony Advantage

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

30

Agenda

Cisco IP Communication Overview Top Myths of IP Communications

Component
Implementation Scenario New World Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

31

Cisco IP Communications
1990s : Separate Data and Voice Network
Head Quarter PBX Branch Office

PSTN

Branch Office ROUTER

WAN

SERVERS

INTERNET

Internet

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

32

Cisco IP Communications
2000s : Voice over IP (VoIP)
Head Quarter PBX Branch Office

PSTN

Branch Office

WAN

SERVERS

INTERNET

Internet

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

33

Cisco IP Communications
2002s : IP Telephony + VoIP
Head Quarter PBX Branch Office

PSTN
V

Branch Office

WAN
V

SERVERS

IP TEL

INTERNET

Internet

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

34

Cisco IP Communications
Today: IP Telephony End-to-End
Head Quarter PBX Branch Office

PSTN
V

Branch Office

WAN
V

Hotel / Airport / Hot Spot / Home SERVERS IP TEL INTERNET

Internet

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

35

Agenda

Cisco IP Communication Overview Top Myths of IP Communications

Component
Implementation Scenario New World Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

36

Cisco IP Communications
Differentiator: Cisco IP Phone Services

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

37

Cisco IP Communications
Cisco IP Phone 7960 Display Applications

Irfan Setiaputra CEO, Indonesia

IP Telephony Appliance
Web site integration via XML

Irfan Setiaputra

Personalized menus via softkeys


Corporate directory integration via LDAP Extensible interface with IP services offers clear differentiation to PBX connected devices

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

38

XML Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

39

XML Applications (contd)

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

40

XML Applications (contd)

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

41

Many Killer Apps for IP Communications

Inventory Check

Flight Schedule

Interest Rates

Employee Directory

Class Registration

Emergency Bulletin

Wake up Call

Time Card

Headline News

Shipment Tracking

Advertising

Instant Messaging

Purchase Requisitions Conference Manager

Outlook Integration

Account Codes
Presentation_ID

Unified Messaging

Employee Benefits

Local Attractions

Room Service
42

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Developing Your Own Applications

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

43

Enterprise Mobility
Dual Mode Handset

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

44

Enterprise Mobility
Solution Components
Cisco CallManager resides on MCS Server

Cisco Call Manager CCM

Cisco Mobility Manager CMM

Cisco Mobility Manager Resides on MCS Server

Cisco IP Phone

Cisco IP Phone / Soft Phone Clients

Cell or PSTN Phone


Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Any standard Cell or PSTN Phone


45

Enterprise Mobility
Solution Components
Cisco CallManager resides on MCS Server

Cisco Call Manager CCM

Cisco Mobility Manager CMM

Cisco Mobility Manager Resides on MCS Server

Cisco IP Phone

Cisco IP Phone / Soft Phone Clients

Cell or PSTN Phone


Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Any standard Cell or PSTN Phone


46

Enterprise Mobility
Solution Components
Features & Benefits
Simultaneous Ring (Desk and Cell Phone)
Single Business Number Single Voice Mail Box
Caller

Cisco Mobility Manager

Cisco CallManager

Desk Pickup
Cell Pickup Mobile Voice Access Cisco IP Communicator
Enterprise IP Network

Dual-Mode Phone

Cisco IP Phone

Remote destination
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

47

Enterprise Mobility
Simultaneous Ring
Caller

Inbound call to Desk phone The desk phone starts ringing and the mobility application is offered The mobility application places a call to the cell number If the cell phone answers, the Mobile Connect application does media manipulation to answer the call by swapping the media information of the outbound call and inbound call. The answer stops the ringing on the IP Phone. Call appears in desk phone as In use Remote The answer anchors the call in the enterprise
Remote destination
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco Mobility Manager


JTAPI

Cisco CallManager

Enterprise IP Network

Cisco IP Phone

In use remote

48

Enterprise Mobility
Desk Pickup
Caller

If the mobile user hangs up, the PSTN leg clears The Mobile Connect application places the caller on hold The IP phone user can resume the call If the call isnt resumed within a certain configurable time, the Mobile Connect application clears the call
Cisco Mobility Manager Cisco CallManager

ON HOLD

Enterprise IP Network

Cisco IP Phone

User can Resume The Call


Remote destination
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

49

Enterprise Mobility
Cell Pickup
Caller

Call is answered in desk phone or a desk pickup invoked. Using IP phone services configured CMM service is selected. Press the pickup soft key. The configured cell phone rings. Answer the cell phone. Press Hold soft key in the desk phone. CMM does the media manipulation and the caller can talk to the cell phone.
Cisco IP Phone Cisco Mobility Manager
JTAPI

Cisco CallManager

Enterprise IP Network

Press Pick Up Hold Soft Key


Remote destination
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

50

Enterprise Mobility
Mobile Voice Access
Destination

Inbound call to IVR on H323 Gateway

Gateway IVR interacts with CMM and plays prompts and collect data for authentication and destination number user wants to dial. CMM verify the identity of the caller, and collects the destination number information. CMM then transfers the call from Gateway to a selected outgoing CTI Port.
CMM uses the shared line CTIPort of the user to make call out to destination number.

Cisco Mobility Manager

Cisco CallManager

IVR

Enterprise IP Network

Once the destination number answers CMM does media manipulation and call is in connected state between remote destination and destination number.
Caller

Cisco IP Phone

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

51

Enterprise Mobility
Cisco IP Communicator
Gives PCs the functionality of an IP phone Provides access to phone extensions and services outside the office
Destination

Savings from
Expensed home phone bills Cell phone usage Calling cards

Cisco Mobility Manager

Cisco CallManager

Intra-company toll bypass (on-net within the enterprise) Lower off-net call expenses Leverages enterprise's negotiated volume long-distance rates (and tail-end hop-off internationally) Cisco Unified Video Advantage 2.0/+ interoperability
INTERNET

IVR

Enterprise IP Network

Cisco IP Phone (Ext.1000)

Cisco IP Communicator (Ext.1000)

Caller

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

52

Enterprise Mobility
Dual Mode Phone
Caller

Cisco Mobility Manager

Cisco CallManager

Nokia S60 Device CCX Compatible Nokia SCCP Client

Nokia Mobile VPN*


Nokia Mobile Email* Nokia Business Center * (Push Email+PIM) Nokia Device Manager* Pointsec File Crypto * Symantec Mobile Security *
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Enterprise IP Network Access Point 802.11 Cisco IP Phone (Ext.1000)

53

Enterprise Mobility
Dual Mode Phone (WiFi)
Nokia announced the completion of a technology license agreement to allow their dual mode phones to integrate with Cisco CallManager (June 14, 2005) Heres what it means: Nokia will deliver:
New dual mode phones for enterprise New SCCP client application
Caller

Cisco Mobility Manager

Cisco CallManager

Cisco will deliver:


IP Communications (CallManager, Unity, etc) Enterprise WLAN infrastructure Enterprise IP network infrastructure
Access Point 802.11

Enterprise IP Network

How will they integrate?


Cisco Compatible eXtensions (CCX) for voice and data over WLAN
SCCP for CallManager integration
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco IP Phone (Ext.1000) Nokia (Ext.1000) Remote destination


54

Enterprise Mobility
Dual Mode Phone (GSM)
Nokia announced the completion of a technology license agreement to allow their dual mode phones to integrate with Cisco CallManager (June 14, 2005) Heres what it means: Nokia will deliver:
New dual mode phones for enterprise New SCCP client application
Caller

Cisco Mobility Manager

Cisco CallManager

Cisco will deliver:


IP Communications (CallManager, Unity, etc) Enterprise WLAN infrastructure Enterprise IP network infrastructure
Access Point 802.11

Enterprise IP Network

How will they integrate?


Cisco Compatible eXtensions (CCX) for voice and data over WLAN
SCCP for CallManager integration
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco IP Phone (Ext.1000) Nokia (Ext.1000) Remote destination


55

The Strategic and Financial Justification


Why IP Communications ?
Reduce Cost of Network Ownership
Reduction in Equipment and Maintenance Costs
Combining multiple network Infrastructure into a single IP-based Network

Centralized Call Processing at HQ


Reducing the number of wiring drops Reducing or eliminating PBX upgrade costs

Reduction in Network Administration Costs


Improving the productivity of network support through simplified network management Enabling network support staff to manage much higher user communities with same number of personnel (Share Resources/Services) Minimizing expenditures associated with moves, adds and changes

Reduction in Network Carrier Costs


Reducing long distance and International tariffs for Voice and Fax via toll-bypass

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

56

The Strategic and Financial Justification Why IP Communications ?


Enhanced Business Communications
Enable Mobile Workforce
Enable employees to be as productive out of the office as theyre in the office

Unified Messaging
Deliver every message regardless of media or type into a single inbox

Personal Communication Assistants


Tools to forward critical calls to the most appropriate number

IP Video Solutions
Video-on-demand capabilities to the desktop (Save on travel costs)

IP Phones and IP Soft Phones


XML based application such as employee directory, daily calendars, e-mail and voice mail accessible via phones

Multi-channel Contact Centers


IP Contact Center enable call agents to be located remotely

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

57

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

58