It's no secret that Amazon FBA is one of the hottest side hustles going right now, and it shows no signs of slowing down anytime soon. FBA is Fulfillment by Amazon, the program that allows you to list your own products for sale on Amazon, tap into their giant audience of customers, and have them handle all the shipping when orders come in. The trick is figuring out which which products to sell, and that's where Greg Mercer comes in. Note: Click here to download Greg’s top Amazon FBA private label tips for 2018 and beyond. Greg has launched over 100 successful products on Amazon, including a few public examples like bamboo marshmallow sticks and hooded baby towels he shared on the JungleScout.com blog. Just those two products alone are earning $12k a month in profit, and he’s formed some cool partnerships with Doctors without Borders and Pencils of Promise to put the proceeds to good use. Now, you might remember Greg from an episode we did a couple years ago, How to Find Your First Amazon FBA Private Label Product. At that time, we talked about private label research and strategies for starting an FBA business. Since the landscape has changed a bit since then, I invited Greg back on the show to dive into how he's picking products today. The 3 strategies we cover are: Big demand / bad reviews. Big sales / poor marketing. New markets / immature listings. Greg also breaks down the criteria he likes to see in new private label products, how Amazon ranks products in their internal algorithm, and how he successfully launches his new products quickly.