Ethan is the founder of Opesta, a Facebook Messenger automation software. Prior to founding Opesta, He built a 7 Figure Facebook Ads Agency where he has generated tens of millions in sales through Facebook ads. Top 3 Value Bombs: 1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes. 2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast! 3. Everything you do should have a system and a process. Download Ethan's book The Flawless Facebook Ads Formula Sponsor: ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!