31 min listen
Episode 362: Shenandoah Valley Organic’s Farmer Focus
FromThe Farm Report
ratings:
Length:
47 minutes
Released:
Jun 26, 2019
Format:
Podcast episode
Description
Based in Harrisonburg, Virginia, Shenandoah Valley Organic sells USDA-certified organic chicken grown on a network of small farms. In this episode, host Lisa Held sits down with Jefferson Heatwole, chief sales and marketing officer, and Jason Daugherty, a fourth generation farmer who raises chickens for SVO. They discuss how the company’s “Farmer Focus” model is designed to give growers more power in an industry known for taking advantage of contract farmers, their “Farm ID” program that traces each chicken back to the farm it was raised on, and more.
Released:
Jun 26, 2019
Format:
Podcast episode
Titles in the series (100)
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