Without sales you don't have a business for long. That's true for all businesses in all industries. One person who knows a whole lot about this topic is Cash Flow Diary podcast guest Steve Daar, the super trooper of profit hacking. This business owner, author and entrepreneur started out as a financial advisor for school teachers of grades K through 12. What he learned is that he wasn't really hired to do any favors to the teachers, which outraged Steve enough to open his first business. In Steve's words, it was an impressive failure, but that experience opened him to what he didn't know and what he needed to learn to make another business be a success. He says it become abundantly clear that to be a success in any business he would have to learn all he could about sales and marketing. He says that he continues to learn so he can help more and more people be more successful in their businesses. He found out that no matter how much specialized knowledge one has, other and different knowledge is going to be needed when it comes to running your business profitably. For example, while Steve knew a whole lot about being a financial advisor, he learned it had little to do with marketing his business. He began talking to marketing strategists and reading lots of books on the topic. He found one thought leader and master marketer, Dan Kennedy, to be extremely helpful. He gobbled up everything he could from Kennedy to help him in his business. Then Seve went on to pick the minds of several other marketing and strategy experts. He ended up becoming one himself and now teaches others how to "hack profits" from their sales through smart marketing. Steve talks about how to make tiny tweaks to your online marketing efforts to double or triple your conversion rates, which creates a whole lot more sales month after month. What you'll learn in this insightful interview is that you probably don't have a traffic problem; it's more likely that other things are going on. You are going to want to take notes through this entire interview, because Steve Daar shares a lot of what he's learned about converting traffic to greater numbers of customers and more sales. You are going to learn a great deal in this episode that you can put to immediate use! Get ready.