Listen carefully to today's episode and you'll discover the strategies and framework that architect Ricardo Álvarez‐Díaz has used to build a successful practice. You'll also discover: Why the clients you don't work for is as important (perhaps more important) than the clients you do work for How to recognize the "right" clients who will help you grow your practice Why being decisive is an essential attribute of a good leader Why he says that the traditional business model of architecture is dying (or even already dead)