Ron Friedman Ph.D. shares research from his latest book The Best Place to Work, about the art and science of creating an extraordinary workplace. Ron discusses how businesses can appeal to basic psychological needs like autonomy, competence and relatedness to design a work environment which optimizes engagement and creativity. It’s an especially practical episode, where we dive into science-backed recommendations to help companies improve the hiring process, boost motivation and enhance decision making. This episode features some very interesting research, like the persuasion techniques used by hostage negotiators, as well as didactic stories about figures like Monica Seles and president Obama on the importance of unconscious thinking and leading by example.