EP180 - Deloitte's Kasey Lobaugh, Surprising Consumer Changes  Kasey Lobaugh is a Principal and Chief Retail Innovation Officer at Deloitte Consulting LLP, he first appeared on episode 68.  You can follow him on twitter at @klobaugh.  Kasey and his team publish some of the most useful research in the industry including The New Digital Divide which helps quantify the effect of digital on in-store purchases, and the Deloitte Retail Volatility Index which measures disruption in the retail industry.   Kasey was last on the show for Episode 114, where he introduced "The Great Retail Bifrication." This time, Kasey is back with a new report, "The consumer is changing, but perhaps not how you think. A swirl of economic and marketplace dynamics is influencing consumer behavior." Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 180 of the Jason & Scot show was recorded on Thursday, June 20, 2019. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Automated Transcription of the show Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 180 being recorded on Thursday June 20th 2019 I'm your host Jason retailgeek Goldberg I'm here with your co-host Scott Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners listeners come with me into the Wayback machine or is Jason prefers the time travel hot tub blue and we are going back to January 2018 when we release episode 114 if you remember that episode as I do very clearly the weight release their epic retail bifurcation report Priestly this report has been a huge game-changer for me because my day job at spiffy I used internally to help everyone on our team understand, convenience oriented consumer evaluative consumer Sherwood partners and then also with potential investors because a lot of them say what is this convenience already consumed you speak of and I I'm going to drop the very large report on them and then day. Don't ask that question again so it's been super helpful to me so that episode is definitely burned in my memory and is that the retail bifurcation report that they put out. [1:45] 18 months ago is on the top of my digital bookshelf has been super helpful now fast-forward back here to June 2019 Deloitte has updated their thinking with a new report titled the consumer is changing but perhaps not how you think so we are really excited to have back on the show Casey lobaugh who spearheaded this new report and was also instrumental in the bifurcation report and Jason is super jealous because Casey has a much cooler title and Jason Casey is the principal with the white and chief retail Innovation officer boom if I'm doing my words right if you don't count and that still three more words that Jason has in his title so congratulations on the title when Casey and welcome back to the show. Kasey: [2:36] Thanks guys it's it's a pleasure to be back. Jason: [2:40] Yeah and let the record show that Casey and I are both paid by the word so his is longer title does accurately reflect his greater well. Kasey: [2:47] And I always like to say is I know that's my title because I'm the one that made it up. Jason: [2:52] I like it, Kasey thrilled to have you back on the show it has been a while and you know the show continues to grow so we have some new listeners can you give us a quick recap about your background in the space and sort of what your role is it delayed. Kasey: [3:11] I sure thank you very much for Slots of it's a pleasure to be back with you guys you know at Deloitte I'm a partner or principle within our retail practice and really I spend you know I've spent the last 22 years with Deloitte. Consulting with retailers the entirety. Unreleased oper