Marketing personas are the foundation that holds your strategy and messaging together. 
This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020. 
If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it. Knowing who you’re talking to and what you’re talking about will hopefully make your job on social media even easier!
- Dave & Heather-Mae
Read the Show Notes:
https://buffer.com/library/marketing-personas-beginners-guide
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!
The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.
We'd love for you to check out the detailed show notes at www.buffer.com/podcast
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