In this special episode, we interview serial DTC entrepreneur, Alex Brown, Founder of Ecommerce RockStars and past Co-Founder of The Beard Club (formerly Dollar Beard Club). In part 2 of this episode, we discuss: 1) Why Feedback from your customers is so important for building your brand, 2) Why customers will help tell you who you are and why you exist beyond just the product, 3) Why building a regular cadence for talking with customers is important, 4) Why it's important to keep a personal touch with your customers and why customers are hungry for connection, 5) Why and how the Amazon Bubble is going to burst, 6) Why taking a long term view of your customer is important, 7) Critical tips for people just starting a brand and for people who have a $500,000 a year brand and who want to scale the business.  Join us as we interview Alex Brown in Part 2 of this episode and hear him share the inside story of the building of a brand. For more on Ecommerce RockStars visit:  https://ecommercerockstars.co/ Visit our advertiser: https://www.privy.com/cf Visit our advertiser: https://churnbuster.io/pod Visit our Sponsor: https://www.retentionscience.com