In his current position, Patrick Bernardi serves as Chief Marketing Officer and Senior Vice President at Hu-Friedy, a world leader in the design and manufacture of dental instruments and products. In this role, Patrick is responsible for directing and managing the global brand marketing function, including brand strategy, digital customer engagement, content marketing, CRM, and creative services.  Over the past 10 years, Patrick has played a critical role in helping Hu-Friedy achieve growth percentages that are double the industry average, while also directing a wholesale repositioning of the brand and implementing contemporary marketing approaches designed to better align with the mobile and digital expectations of the modern consumer. He has led the marketing efforts behind major initiatives, including the Friends of Hu-Friedy community and the GreenLight Dental Compliance Center™ by Hu-Friedy.