Discover Your Strengths, Sell Authentically, Increase Sales   We all have strengths that will help us become great salespeople. The problem is, we don’t always know what these strengths are or how to use them to sell authentically. Eddie Villa is both a life and a sales coach and in this episode, he’ll speak about using our strengths to help us sell authentically.   Strengths of a Salesperson  There are 34 different strengths that fall under 4 themes: Relationship building, strategic thinking, influencing, and executing. Everyone has different motivations and strengths when it comes to selling. Are you someone who wants to deepen relationships?  Are you driven by checking off a list?  Do you like to learn new skills?  Are you motivated by the process? Once you realize what your strengths are, and you lean into your motivators, selling becomes easy! Balancing your strengths Company culture may not align with your strengths. In that case, focus on the required activities to get the job done. Once you know the fundamentals, find a way to add your own flair and authenticity into the execution. If your company wants you to send emails, then send them in a way that is a reflection of your strength.  For example, you may enjoy making a video more than you do writing.  If you’re a relationship builder, find a way to connect with your prospect.  Maybe you want to gather information to strategically plan out what is best for a client’s needs.  If you like to do research, learn about your prospect’s company or personal interests in order to put a unique package together just for them.    You are the solution We are all unique and it’s these differences that drive the various outcomes. Businesses and clients are facing a variety of problems and you are the only one who can bring a solution based on your strengths.  You are that special. Realize that some of your most celebrated successes came from moments you were just being you and build your sales career on who you are, in your strengths. It’s what your client needs.   “Discover Your Strengths, Sell Authentically, Increase Sales” episode resources Reach out to Eddie Villa via his LinkedIn account , his website, Facebook, his podcast, Unleash Your Strengths, or email at eddie@eddiepvilla.com.  Connect with Donald via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.    This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse.    This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to. You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial. Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.