THEA EVENSTAD, MLS CANDIDATE EMPORIA STATE UNIVERSITY VIRTUAL REFERENCE SUMMIT 2012
Libraries 2.0
ODell (2010) states, Libraries have adapted many of the tools to improve service delivery with great success. Blogs to inform our users of new resources, really simple syndication feeds notifying patrons of new acquisitions, using Delicious bookmarks in research guides, Twitter to publicize news and events, Facebook to create online communities, and other social media have all expanded and improved outreach to and support of our patrons. Librarians are modeling the successful adaptation of collaborative tools for the communities we serve.
Image from Social media, libraries, and web 2.0: How American libraries are using new tools for public relations and to attract new usersFourth annual survey, November 2011 (PDF). Columbia, S.C., South Carolina State Library, 2012. Retrieved from http://www.ala.org/news/mediapresscenter/americaslibraries/soal2012/social-networking
Best Practices
Libraries must move beyond the traditional
broadcaster-consumer model (Hall, 2011). Can social media policies play a role? Case Western Universitys Marketing and Communications (2010) For the Social Thinker :
The Future
Will students of the future tweet: @mylibrary Im writing a #research paper and need some #reference help finding #census statistics? Will librarians of the future respond: @student Check out our #libguide link on #govdocs and watch our #tutorial link on #census data on youtube. Bob, @govdocslibrarian What would it mean for reference services to be
References
American Library Association (2012). Social networking. In State of Americas Libraries Report 2012 (Chapter 7). Retrieved from http://www.ala.org/news/mediapresscenter/americaslibraries/soal2012/social-networking. Case Western Reserve University Marketing and Communications. (2010). For the social thinker: Best practices for social media strategists, administrators, and geniuses at Case Western Reserve University (PDF). Retrieved from http://www.case.edu/umc/marketing/socialmedia.html eMarketer. (2012, March 5). Facebooks US user growth slows but Twitter sees double-digit gains. Retrieved from http://www.emarketer.com/Article.aspx?R=1008879&id=1008879 Facebook. (2011, April 26). Statement of rights and responsibilities. Retrieved from http://www.facebook.com/legal/terms Forrestal, V. (2011). Making Twitter work: A guide for the uninitiated, the skeptical, and the pragmatic. The Reference Librarian 52(1), 146-151. Hall, H. (2011). Relationship and role transformations in social media environments. The Electronic Library 29(4): 421-428. ODell, S. (2010). Opportunities and obligations for libraries in a social networking age: A survey of web 2.0 and networking sites. Journal of Library Administration 50(3): 237-251. Rogers, J. P. (2009). IOLUG speakers notes on online identity. Retrieved from http://www.attemptingelegance.com/?p=652