Ferrari

Presented by: Chandrika Devariya Purva Basrur Jagruti Dhapola Divya Cheepa Priya Dubey

Overview
Company Background Competitors Right Actions Possible Improvements Interesting Facts Recommendations & Rationale

Company Background
Enzo Ferrari founded Scuderia Ferrari in 1929 to organize racing events In 1948, Ferrari decided to create a production plant in Maranello, Italy and produced his first car, Tipo 166 In 1952, they created the emblem of the Prancing Horse that is still used today Also in the same year, design house Pininfarina united with Ferrari and began designing all Ferrari cars up to today

Background
In 1969, Enzo sold the company to Fiat S.P.A Today, the companys product portfolio includes:
430 Scuderia 612 Scaglietti 599 GTB Fiorano

Currently, Ferrari is in 52 markets worldwide

North America is 30% of Ferraris market share alone Growth rate in new markets like the Middle East and Asia-Pacific regions, is 4 times higher than in traditional markets

Competitors
Lamborghini
Price ranges $178,000-$345,000

Porsche
Price ranges $43,000- $122,900

BMW
Price ranges $32,400-$104,900

Aston Martin
Price ranges $110,000-$179,000 www.automotive.com

Right Actions
Remains highly innovative in design and engineering Three extremely advanced wind tunnels Extensive employee training and motivational programs
Specialized workforce spends years in training b/f working assembly line

Right Actions
Maintaining their goal of exclusivity Entering new markets Ferrari driving school

Possible Improvements
Limited geographic coverage Lengthy waiting list Union relations Supplier relations (aluminum)

Interesting Facts!
There is no such thing as Ferrari red buyers can order any shade of red, such as rossocorsa and rossoscuderia Ferrari was built on 12-cylinder cars, but slowly V-8s find their way to about 75% of the production run

Of the 120,000 Ferraris produced in 60 years, 90,000 are still on the road

More Interesting Facts

Ferraris famous prancing horse symbol was first used by an Italian First World War pilot Ferraris Maranello factory also builds engines for sister GT maker Maserati

Recommendations
Remain exclusive Limited Production and Operations Research on emerging markets Reduce cycle time on waiting list Strengthen vendor relations (vertically) Research and Development on lighter vehicles (Ferrari Considers a diet for lower CO2: Automotive News Europe) Continue with superior designs and innovations (new models/designs) Continuing success of their race team
(1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003, 2004 and 2007) 15 World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000, 2001, 2002, 2003, 2004 and 2007), 201 Grand Prix victories, 4753.27 points, 603 podium finishes, 195 pole positions, 12,489 laps led, and 205 fastest laps in 758 Grands Prix contested.

Ciao!