DOMINOS PIZZA

MADE BY UTSAV MAHENDRA BBA 4502/09

OVERVIEW OF DOMINOS
Domino's Pizza Type Industry Founded Public Company (NYSE) Restaurants Ypsilanti, Michigan,

United States
Headquarters (June 10, 1960) Ann Arbor, Michigan, United States Worldwide Tom Monaghan, Founder J. Patrick Doyle, CEO Pizza, Breadsticks, Pasta, Chicken Wings, Desserts.

Area served Key people

Products

Revenue
Employees Website

$2.225 billion USD (2011)

1,45,000 www.dominos.com

About Dominos Pizza

Founded in 1960 by Tom Monaghan Second largest Pizza chain in US 9000 corporate and franchised stores across 60 nations. And 306 stores in INDIA. Dominos outlet in India opened in 1996 Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh Revenue 70 % from home deliveries 30 % from OTC sales

About Dominos Pizza

Entered India in 1996 through a franchise agreement with Vam Bhartia Corp. First outlet was opened in Delhi. Domino's had the largest network in the fast food segment in Indiawith 101 outlets across 40 cities.

Vision & Mission @ DOMINOS

VISION Exceptional people on a mission to be the best pizza delivery company in the world

MISSION Dominos Pizza is the Pizza specialist who consistently delights the customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service

Product Offerings @ DOMINOS

Pizzas Pastas Breadsticks Cheese Dips Beverages (tie-up with Coca Cola)

Choc Lava Cake

Chicken Wings

DOMINOS CURRENT

ONLINE PRESENCE

Logistics @ Dominos
Wheat Proccessed @ Jalandhar RETAIL OUTLET

SUPPLIERS (Toppings & Seasonings)

DOUGH

COMMISSARY

REFRIGERATED TRUCK

Distribution @ Dominos

Dough balls processed from wheat are sent to retail outlets in refrigerated trucks

HUB AND SPOKE MODEL with commissaries as hubs

Frozen food sent at -18 deg Celsius

Inventory Management @ DOMINOS

ITEM SHELF LIFE

Dough ball
Mexican Wrap Base Cheese Dip Seasoning and Toppings Onion, Tomato, Capsicum Cheese Blend

5 days
3-4 days 4-5 days 4-5 days 5 days 4-5 days

Production Process @ DOMINOS

Pizza Base prepared Cheese blend applied

Dough Table

Makeline

Seasoning Topping

Oven

470 Fahrenheit Capacity of 5 pizzas at a time

Characteristics Of Services @ Dominos

Intangibility: It is impossible for the service users to taste, feel, see, smell or possess a service before they buy it. Heterogeneity: People based services are susceptible to heterogeneity, or variation in quality. Perish ability: Unused service capacity of one time period cannot be stored for use in future time periods. Inseparability: The production of a service cannot be separated from its consumption by customers. Services are produced and consumed simultaneously

Customer Service

Making improvement through team work and employee empowerment

Continuous improvement at its base

Belief that all meaningful ideas are good and must be implemented

Everyone is expected to give suggestions on regular basis

SWOT OF DOMINOS

COMPETITION
Dominos compete against regional and local companies as well as national chains, Pizza Hut and Papa Johns . We generally compete on the basis of product quality, location, image, service and price. We also compete on a broader scale with quick service and other international, national, regional and local restaurants. In addition, the overall food service industry in particular are intensely competitive with respect to product quality, price, service, convenience and concept. The industry is often affected by changes in consumer tastes, economic conditions, demographic trends and consumers disposable income.

INTERNAL MARKETING
Young and enthusiastic team. Domino's vision. Bonus scheme incorporating profit.

EXTERNAL MARKETING
Home delivery specialist. Dominos bring out the 'WOW' effect. Domino's serve its customers on time. Every order is hand-made.

What's up Dominos session

INTERACTIVE MARKETING
Dominos promises their customers safe and friendly services free of cost. E home delivery. Domino's heat wave. Domino's Pizza strives to be the best pizza delivery company in the world.

Delivers more than just hot pizzas.

7PS OF DOMINOS
7Ps Product Price Promotion 4 Place 5 People 6 Process 7 Physical Environment Traditional 4Ps extended to encompass growth of service industry

PRODUCT @ Dominos
The very brand name Domino's adds value to the products available in the store. The quality and the hygiene of the pizzas and the other add-ons are taken care of by the company or the franchisees by way of training to the employees. Domino's also takes pride on the innovation of many new products and ideas.

Double Decadence Double Decadence is created when two thin and crispy dough bases are sandwiched together with a layer of creamy cheese and herb sauce. The pizza is then topped with vine ripened tomato sauce, mozzarella cheese and the customers; choice of toppings. Domino's Heat wave Bag: Domino's Heat wave hot bag was introduced in the year 1998. The Hot bags contain a heating mechanism that is warmed by using electromagnetic energy. This technology keeps the pizza oven-hot during the delivery.

Virtual Store @ Dominos To make take home pizza ordering more convenient for the customers. Domino's has designed an online service which features the customers' favorites. When the order online option is selected, the customer is taken to the order form. And the customers has to enter the phone number and e-mail address has to be entered.

The customer can select the pizza and the size of it and also the customer has the option to create his/her own pizza and then pay for the food either online using a debit or a credit card or to opt for paying the amount to the person who delivers the

PRICE @ Dominos
General perception prevails that pizza prices are expensive and cannot be afforded by many, but Domino's pizza prices will make you think twice about that statement.

Domino's also provide lots of offers and deals that give your much discounted pizza prices.
First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no other pizza chain offers in the country. The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas up to around Rs. 500/- . Domino's caters to all price ranges so that customers can always find a pizza price that fits their pocket.

PHYSICAL EVIDENCE @ DOMINOS

Logo Simple Parking space Good Infrastructure

Use of Modern Technology Equipments.

Clean and Friendly Services.

PROCESS @ DOMINOS
Self service system.

Hungry Hotline Facility.

Keep in mind the health and hygiene.

Domino's Pizza India also boasts about its commitment to serve its customers on time by implementing the "30 MINUTES OR FREE" service commitment. Domino's constantly strives to develop products that suit the tastes of its customers,

Domino's believes strongly in the strategy of 'Think Local and Act Regional'.

PEOPLE @ DOMINOS
Recruiting young, enthusiastic and dedicated employees. Appropriately trained for delivering the service.

Personality development and grooming sessions.

Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses. Team members are recognized and rewarded based on ability and merit for their contributions

PLACE @ DOMINOS
Domino's Pizza stores are established in almost 50 countries and they have got more than 8,000 stores worldwide. The Domino's stores are centrally located and in a manner convenient for the people to walk in and also convenient for the deliverers to do their job.

The distribution channel followed by the company is mostly through takeaways, telephone ordering and online ordering.
The pizzas are delivered by way of scooters at their door step.

In order to maintain the quality of the pizzas, they are carried in a heat wave bag so that they can deliver hot and tasty pizzas to their customers

PROMOTION @ Dominos

Pizza Order Discount: Domino's offers its customers a number of discount and other promotions on purchasing Domino's pizza. Dominos start providing coke/fanta/sprite as per their contract with Coca Cola Limited. Dominos started pizzas mania which start from Rs 39 and we get the toping according to our choice. Web coupons available at web site www.dominos.co.in Discounting coupons are being provided with every item purchased. New schemes at regular interval of time according to the taste of the INDIAN customer

THANK YOU
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