HARD ROCK

CAFE
By SouthPark

What is Hard Rock?

Hard Rock is one of the worlds leading and well known brand in restaurant industry. It has 110 restaurants in 41 countries. And it continue to grow! First cafe was opened in London in 1971.

Mission of Hard Rock.

The mission of Hard Rock is to provide their customers with unique experience and attract new clients.

What is Strategy?
Strategy is the direction and scope of an organisation over the long-term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholders expectations

HARD ROCKS STRATEGY.

Hard Rocks strategy is to provide not only a custom meal from the menu, but a dining event that includes a unique visual and sound experience not duplicated anywhere in the world.

STRATEGIC POSITION (SWOT)

Strengths.
Brand recognition, customers loyalty, unique experience.

Weaknesses.
Number of restaurants

Opportunities.
Related diversification

Threats.
Competitors like McDonalds (cheaper substitutes)

DIFFERENTIATION
Objective
Incorporate differentiating features that cause buyers to prefer firms product or service over the brands of rivals

Keys to success
Find ways to differentiate that CREATE VALUE for buyers and that are NOT EASILY MATCHED or CHEAPLY COPIED by rivals Not spending more to achieve differentiation than the price premium that can be charged

DIFFERENTIATION IN

HARD ROCK
Hard Rock is using Differentiation (mode of competing) to achieve competitive advantage on the market. Hard Rock is offering benefits different from its competitors. Value creation is one of the keys of differentiation. Hard Rock products are highly valued by clients. Clients develop loyalty to brand and it helps to beat RIVAL COMPETITORS in the marketplace.

HOW?
The main target of any firm is to create competitive advantage over rivals. To create this advantage, firm has to find right strategy. And it can be achieved when managers make effective decisions in 10 Areas of Operations Management. They are collectively known as operations decisions.

10 DECISION AREAS OF OM

Goods & service design Quality Process & capacity design Location selection Layout design Human resource and job design Supply-chain management Inventory Scheduling Maintenance

CONSIDERATIONS
Political risk Currency risk Social norms Brand fit Social costs Business practices

SUCCESS OF HARD ROCK

Uses domestic model globally and

franchising operations where it makes sense to do so. The core of each restaurant is dynamic and unique, designed to reflect global experience strategy. Merchandised shop in each cafe. E-commerce strategy to extend global branding. Attention to each guests experience.