When a buyer wishes to get information about the quantity, price, availability, etc of goods to be purchased or about the sales etc, he writes a letter of enquiry to the seller
5. State the details of your business and what you are interested in 6. Ask for terms relating to discount, credit, mode of delivery, packing etc 7. Give an idea of the quantity you need in order to enable the supplier to quote the best possible price 8. If you are asking for a concession, give reason- large and continuous orders, your ability to promote sales in your area, etc
State the time for which the offer is open if the time is an important factor Include the price list, availability of goods, etc Use some sales talks to stimulate the interest of the buyer
Write a letter from XYZ company, giving quotation for the supply of curtains. Emphasize in your letter the other details provided by your company
Letter of order
If the purchaser approves the quoted price , the quality of goods and the terms and conditions of the business, he sends the purchase order
be written
While placing the order, it should be clearly mentioned whether the goods will be purchased against cash or credit The place and the time of delivery should also be stated in the letter Give special instructions, if any for packing, insurance etc The mean of transport to be used should also be clearly indicated ie by road or rail or air etc If the order is being send under some terms and conditions they should also be incorporated clearly
Execution of orders
The receipt of every order must be promptly acknowledged Every order is profitable relationship with the customer . So the acknowledgement of an order must express the sellers pleasure and gratitude, must appreciate the customers interest in the goods The acknowledgement of an order is a legal acceptance of all the points mentioned in the order
e. Mention the mode of dispatch: post-parcel, train, truck etc f. You may refer to the quality and popularity of the goods and express a hope that the goods will satisfy the consumers requirement g. Maintain a personal tone throughout and show your eagerness to serve the customer in all possible ways
h. Impress on your customer the fact that his order has been
given personal attention
2. Prompt but part execution: a. Thank the party for the order b. Mention the goods that you are supplying immediately c. State the reason for your inability to execute the order in full d. Give the probable date by which you can supply the rest of the order
Delay in Execution
In some cases the seller may find it difficult to execute the order promptly or within the period specified by the buyer due to goods being out of stock, production being held up on account of the scarcity of raw material, machinery breakdown, strike or lock out etc, in all these cases it is desirable to explain the cause of the delay
You have received an order for the supply of stationary worth Rs 36000 from one of your retail dealers, but they already
2. Substitutes and counter offers Goods ordered are out of stock, price of goods have gone up, the brand ordered is not being stocked or produced
3. If you have stopped producing or trading in the goods ordered, give reason Then refer to the new goods of thr improved quality that you have and wish to offer Describe the features of the substitutes in such a way as to make them acceptale to the customer Incidentally refer to the popoularity of the goods offered and say that they are either superios or as good as thaose ordered Enclose the sample if possible