CONSUMER BUYING BEHAVIOUR

ICICI Prudential
ICICI Prudential Life Insurance Company is the largest

private insurance company in India and the second largest insurer after LIC. The company is a joint venture between Prudential plc (renowned international financial services firm based in United Kingdom), and ICICI Bank, one of the leading banking institutions in India ICICI Prudential began its operations in December 2000 after getting approval from Insurance Regulatory Development Authority (IRDA).

ICICI Prudential History

Since its establishment in 2000, ICICI Prudential Life

Insurance has made a remarkable name in the country '. With the ever-growing customer base and the range of products, the company continues to deliver worldclass financial services to millions of customers across India. insurance company in the country to have received the National Insurer Financial Strength

Board of directors
Mr. k.v kamath chairman
Mr. barry stowe Mrs . Lalita d. gupte Mrs . Kalpana morparia Mrs .chanda kochhar Mr. kevin holmgren Mr. m.p modi Mr. R naryanan

Management team

Ms. Shikha sharma ,(managing director, ceo) Mr. n.s kannan (executive director) Mr. v.rajagopalan (chief actuary) Mr. sandeep batra (chief financial officer) Ms.anita pai (chief-cso) Mr. puneet nanda (chief investment) Mr. dipan bhattacharya (chief information technology)

COMPETITORS
Life insurance corporation of india
ING VYASA BIRLA sun life insurance MAX New York life insurance BAJAJ ALLIANZ SBI life insurance KOTAK Mahindra

PRESENT DATA
Economic indicators

Present Data
31st july 2012

29 june2012

change

Rs/ $
Forex reserves ($ bn) Oil price ($/barrel) Gold(rs/10 gm) FII Fundflow MF Fundflow(INR) DII FundFlow DII MF Fund flow

55.66
287.339 88.06 29,905 11,2007 -19,692 -52707 -33,015

55.64
288.628 85.37 29,510 1,334 2,955 11,714 8759

0.03%
-0.45% 3.15% 1.34% 110,673 -22647 -64,421 -41774

July 2012 Monthly Inflation (WPI) 7.25%

June 2012 7.55%

GDP growth 5 years cagr(2007-12) 7.85% fy11 8.40% fy12 6.50%

Benchmark returns BSE 100 CRISIL Bond Index

1 yr -5.47% 8.75%

3 yr 3.31% 6.21%

5 yr 2.41% 6.5%

Equity indices

31-july-12

29-june-2012

%change

BSE SENSEX S & P CNX NIFTY

INDIA BSE MIDCAP CNX MIDCAP INDEX

17,236 5,229
6012 7169

17,430 5,279
6154 7352

-1.1 -0.9
-2.3 -2.5

Insurance
Life insurance ensures that your family will receive

financial support in your absence. Put simply, life insurance provides your family with a sum of money should something happen to you. In addition to serving as a protective cover, life insurance acts as a flexible money-saving scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably.

ICICI Prudential Life Insurance Plans

A wide variety of insurance plans and policies are

made available by ICICI Prudential Life to meet the needs of individuals with unique financial conditions . The following are some of the most popular insurance plans offered by the insurance company;

Term plans
This plans are designed to ensure that in the event of

the policyholders death, the family gets the sum assured. Term insurance plans provide an opportunity to get the protection of insurance cover at extremely affordable prices.

Wealth plan
Wealth insurance plans have been designed to ensure

that you can save for these long term goals along with the benefit of life cover and provide protection to your family. Wealth insurance ensures that you receive a lumpsum amount of money at the maturity of the Policy. it combines the benefits of protection and saving in a single instrument.

Child plan
As a parent, you would not like to compromise your

child's bright career, regardless of the rising cost of education child gets money at important stages of his/her student life and education never suffers due to lack of funds. Education solutions ensures comprehensive financial planning for your childs education/ developmental needs.

Health plan
Designed to ensure that you and your family get the

medical treatment whenever you need it. Secure your family now with our health plans Health insurance insures you and your family against expenses arising due to a medical emergency and uncertainty of health such as a hospitalisation or the onset of a critical illness it ensures your health care needs are taken care of without you having to dip into your existing savings or compromising your future

Retirement plan
Our pension plans are designed to ensure that your

retirement years truly become your golden years They will provide you the financial security to pursue your unfulfilled dreams. Retirement insurance ensures that you or your family members receive a regular pension amount post a retirement date.

Group plan
One Sure Shot Way For An Employer To Retain His

Team Employees these days are constantly on the prowl for "better opportunities". How then do you get them to focus on your job and stay committed for long tenures? Human Resource experts agree that employees work with utmost dedication when they believe their organization truly cares about their wellbeing. Group Insurance Plans from ICICI Prudential enable you to effortlessly provide your employees with both, savings and security, so they can pass on the benefits to their loved ones

Rural plan
ICICI Prudentials rural business initiative has played a

very important role in reaching the underserved segment through its rural insurance plans. ICICI Prudential has covered more than 2.5 million lives across as many as 16 states in India. Both our rural plans Sarva Jana Suraksha and Anmol Nivesh are tailored to meet the unique requirements of rural investors