Introduction
The Indian wedding industry in the last decade has come to be recognized as an intricately organized business. From being a simple family affair, it now involves services of specialist wedding planners and Bollywood stars performing for guests entertainment. Industry players say the organized event management industry is projected to grow to Rs 5,000 crore by 2015, with a CAGR of 14 per cent. And of this, the annual wedding spend is estimated between Rs 1,500 and Rs 1,800 crore.
Introduction
Tracing the growth of this industry, the demand for wedding and event management education is also on the rise. The domestic organized event management industry has about 100 players, with some 20 of them run by Bollywood celebrities and few others by major media houses.
Growing Trends
The big fat Indian wedding industry is not just about the flamboyant colors, elaborate rituals, food, revelry and boisterous music but also about glitzy and exotic locales. Destination weddings at exotic locales have become a trend, in an industry that is growing at about 25 per cent per annum, say industry analysts.
Shaadi Online
Started in 2000, Shaadionline is part of a Rs 700 million Lifelong group of companies headed by entrepreneur Atul Raheja.
Indias first professional wedding management services company that provides a complete range of wedding related services to Indians.
Shaadionline promises to its customers uniqueness, convenience and significant cost savings during planning, coordinating and executing wedding requirements. The company has working arrangements with the Government of Malaysia. Department of Tourism Thailand, Tourism Board of Singapore to promote international destination weddings in India.
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Shaadi Online
Wedding Planning:
Venue Catering Dcor Lighting Hosp. & Guest Management Invites Trousseau Photo video Wedding day theme
Shaadi Online
Dcor
Home functions Sangeet Cocktail Wedding Reception
Shaadi Online
Destination Weddings
Goa Jaipur Jodhpur Udaipur Thailand Malaysia Singapore
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Shaadi Online
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Gurleen M. Puri
Wedding and events design company which has been involved in the wedding planning business for over 20 years. Spend time to get to know the client and their needs, then deliver personalized service that they deserve and expect. Help the clients articulate a vision or mood and then make it a reality. Wedding planner for the Sahara wedding.
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Celebrity wedding
Glamorous international celebrity weddings at the most exotic locations in India Elizabeth Hurley Arun Nayar Katy Perry Russell Brand Indian celebrities like Hrithik Roshan, Abhi - Ash
Wedding Planning
Hospitality management
Meeting with The Bride, Groom and their family members, understanding their Style, Taste, Budget & Requirements. Occasion planning: No. of Functions, Dates of Functions, Guest Logistics and transportation, Budget Planning. Vendor Selection, Negotiations, Co-ordination, Supervision, Control and Management of the Services.
Wedding Planning
Designer invitations & accompaniments
Selection, Designing, Printing, Posting of Pre-Invitation-letters. Assorted Mithai, Fruit Basket, Dry Fruits, Sugar Coated Nuts, Assorted Chocolates, Dates, Gift Hampers etc. Also Designer Accompaniment accessories such as Sweet Boxes, Carry Bags, Luggage Tags, Key Envelopes, Gift Tags, Shagun Envelopes, Display Trays, Ring Platters, Baskets, Boxes, Envelopes etc.
Wedding Planning
Preparation of ceremonies
- Shopping and trousseau - Venue Selection - Stylist sets, themes, concepts & decorations - Menu planning, f & b and bar tendering services -Designers & accessories -Choreography, music & entertainment
Value Proposition
One-stop-Shop for weddings, customized and prompt service and credibility are the value propositions. Experience counts more than any professional degree or diploma. Planners should have talent, skills, and knowledge about intricacies of tradition. Risk management and ability to handle every eventuality are the major tools of a planner. Positive word-of-mouth works best for promotion. E-marketing and social media marketing is catching high on-trend.
Marketing Strategies
Personalized web site for global functioning Content advertising: Blogs, articles, commenting on forums etc. Press releases Paid reviews Linked advertising Viral advertising: Placing tell-a-friend link on website, distributing e-books, screensavers Wedding exhibitions and carnivals like Celebrating Vivaha Joint ventures with matrimony services, vendors, trousseau dressers, florists etc.
SWOT Analysis
Strengths
-India is established as an exotic location for wedding and draws foreigners as well. -It is at a nascent but fast growing stage. -Recession proof. -Strong funding, less investment required. -Generated large amount of employability because of dependent industries.
SWOT Analysis
Weaknesses:
-Seasonal in nature. -Largely unorganized nature.
Opportunities
- Change in Social environment - Scope for New ides Eg. Green Wedding
Threats
- Increasing competition - Increasing number of regional and local players
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