ADVERTISING

Submitted By:Amol Nanavare Roll No:- 01

INTRODUCTION
Advertising is the structure and composed non personal

communication of information, usually paid for and usually persuasive in nature, about organization, products, services, ideas by identifies sponsors through various media.
focus of advertising is directed to groups of people

Although most advertising message are intended to be

persuasive to accomplish the desired selling function Advertising is an important element of promotion mix in most companies marketing programmes.

ADVERTISING IN INDIA
From a growth rate of 19 per cent over 2007-08, the ad

expenditure grew only 4.5 per cent during 2008-09. The Indian scenario looks positive, with the growth in 2010 expected to be about 10.5 per cent. advertising expenditure is expected to reach Rs 24,666 crore by 2010 By 2012, ZenithOptimedia predicts that India's advertising expenditure will reach Rs 30,704 crore,

CONT..
Newspapers -Rs 11,326 crore in 2010

Rs 13,957 crore in 2012 (expected) Television - Rs 10,058 crore in 2010 Rs 12,801 crore in 2012 (expected) Radio - Rs 965 crore in 2012 (expected) Magazines - Rs 729 crore in 2012 (expected) The Internet, the spends will increase to Rs 669 crore. Cinema advertising spends will amount to Rs 172 crore by 2012.

FUNCTIONS OF ADVERTISING
The purpose of advertising is nothing but to sell something -a product, a service or an idea. The

function are as following: Preparing Ground for New Product

Creation of Demand
Facing the Competition Informing the Changes to the Customers

Barring New Entrants

TYPES OF ADVERTISING
Search Advertising Newspaper Advertising

Magazine Advertising
Movie Theater Advertising Online Advertising

Outdoor Billboards
Radio Advertising TV Advertising

Surrogate Advertising

THE 8 STEPS OF AN ADVERTISING CAMPAING

1. Market research
2. Budgeting 3. Setting goals 4. Advertising venue 5. Choosing creative 6. Design and wording 7. Placing the ad 8. Evaluation

COCA-COLA CAMPAIGN
For the first time in the history of Coca-Cola

India, the campaign debuted on mobile phone and digital space before being released on mass media Over 300,000 consumers have already downloaded and previewed the campaign on digital media. Nearly 90,000 referrals for the campaign online The communication initiative uses visually appealing elements of 'Shadow Puppetry' to establish connect between two strangers New communication initiative takes the 'Open Happiness' theme of 'sharing life's simple pleasures' to the next level by highlighting the need to bridge the divide of urban isolation by connecting with one another. A strong connect with the youth and coca-cola owe this to the consistent communication with the target audience over the years.

CINEMA-GAJANI CAMPAIGN
Ghajini has been marketed

as Indias first event film The haircut attracted Big Cinemas promoted the movie by getting its 105 members of staff sporting Aamirs hairstyle life size models and tattoo stickers for distribution Ghajini games have been developed

THE EFFECTS OF ADVERTISING ON BUSINESS

Building Sales, Profits and Customer Traffic
Developing Brand Awareness Targeting Specific Consumers

Building an Image

HOW ADVERTISING CAN HELP YOUR BUSINESS

Contact details and website address Telling potential customers Tell customers about changes

Prompt specific action

Change people's attitudes and perceptions Remind existing customers

Create or develop a distinctive brand

Advertising doesn't always need to be about sales and marketing

Recruit staff Source suppliers Source contractors

SPENDING BY ADVERTISER
RANK 1 2 3 4 5 6 7 8 9 10 COMPANY NAME
Procter & Gamble General Motors Corp AT&T Inc Verizon Communications News Corp Pfizer Time Warner Inc Johnson & Johnson Ford Motor Co LOreal Sa

2009 ($MILLION)

2010 ($ MILLION)

% CHANGE

2,653.8 2,157.9 1,867.0 2,149.7 1,238.8 1,391.5 1,200.0 1,232.6 1,019.0 852.0

3,123.9 2,130.7 2,092.8 1,823.2 1,368.4 1,228.7 1,193.6 1,139.7 1,132.2 1,112.4

17.7% -1.3% 12.1% -15.2% 10.5% -11.7% -0.5% -7.5% 11.1% 30.6%

TOTAL

15,762

16,345.8

ADVERTISING EFFECTS ON SALES AND REVENUE

Vodafone : during season 2 of the Indian Premier

League (IPL) raised the revenue and sales of Vodafone for the second quarter of 2009 Revenue in the three months ended June 30, 2009 rose to 10.7 billion pounds ($17.7 billion) group data revenue up 19 per cent and fixed line revenue 7 per cent higher than last year's comparative period. Verizon Wireless, its U.S. joint venture with Verizon Communications, had 1.1 million net customer additions

COCA-COLA- - Thanda Matlab Coca Cola

Paanch matlab chota coke and

introduction of chota coke(Rs 5) The maximum coke consumers drink coke 1-5 times in a month Viewed maximum on TV and hoarding Aamir khan is the most preferred brand ambassador 69% of the people felt like buying coke 200 ml (Chota Coke) is the most preferred quantity of consumption Loyal customers constitute 32% of the respondents

RELATION BETWEEN MARKETING, SALES AND ADVERTISING

Advertising has created a sense of public awareness, getting

a message across to a wider audience Sales and marketing, like advertising, help in boosting a company's profits Companies benefiting from the sales of products will yield bigger profits Better marketing strategies Effective and strategic means of advertising Web marketing -improvising the online sales of products

ROLE OF ADVERTISING IN MARKETING MIX

1. Advertising and Product 2. Advertising and Price
3. Advertising and Place 4. Advertising and Promotion
Promotion consists of physical distribution and physical elements, suchaas A marketer may bring out

advertising, publicity, verystores quality quality, shape, size, color and the highselling product with personal features sales and additional other features. facilitate promotion technique price would be definitely informed and educated effective distribution high lot of competition and on theBuyers may not be of expansion of needs various aspects willing Every sellermarket thepay a promotion do help product to Thus advertising effectivehigh price Here comes effectively This can beadvertising. in effective distribution effective advertising, and Advertising can convince done through advertising market expansion sellers can face competition buyers and develop brand image

CONCLUTION
Advertisement is a vital part of the economy and the success of business. To allow a business the grow, it must be noticed, whether on T.V., in magazines, or in the yellow pages. Advertisers main purpose is to make consumers aware of new products and services and to persuade them to buy.