-KISHOR BIYANI -DIPAYAN BHAISHYA

Presented by- Rahul Ingole(11MBA006) MBA- 2nd year

IT HAPPENED IN INDIA

Bibliography
Book

: It Happened in India Author : Kishor Biyani, Dipayan Bhaishya ISBN : 8129111373 Binding : Paperblack Publisher : Rupa & Co. Publishing Year : 2007 Number of Pages : 280 Language : English

Reason to select this book

Distribution And Retail Management Entrepreneurship

Big Bazaar

Summary
It Happened in India: The Story of Pantaloons, Big Bazaar,

Central and the Great Indian Consumer is the autobiography of Kishore Biyani, written with the help of Dipyaman Baishya Kishore Biyani is highly regarded as the retail king of India, Popularly known as KB amongst friends , family and employees The book takes the reader through KBs journey of building a great retail business in India from scratch

Contents of the book

Chapter No. 1. 2 3 4 5 Name of the Chapter Made in India Built from Scratch Defying the odds The new, new thing Big Bazaar Content about Kishore Biyani and his way of understanding Indian retail market early life of KB, School life , College life about KBS struggles and success story of pantaloons in-depth study of retailing and customer behavior few experiences with customers and employees and customer behavior is discussed

Chapter No. 6 7

Name of the chapter Bollywood Calling Business @Speed of thought

Content KB has shared about his failed businesses He came up with destination mall, central mall, radio central, central outlets, gold bazaar, home solutions retail e-zone, KBs rural wholesale market for retailers He believed in twin idea of constant growth and allowing others to grow. Upon this they came up with PANTALOON GENES. mainly talks about his personal as well as the business family Creator , Preserver, Destroyer

The Pantaloon way

9 10

The Business of life Who says elephants cant dance?

Style of Writing
Simple lucid Language Easy to understand Descriptive examples Experiences

Shortfalls
More Emphasis on better side of story Throws very little light on failures and Reasons behind failures

Conclusion
Its an inspiring story every budding entrepreneur should read
The book has something for everyone It Costs only 99 Rs! The time and money spent is worth the

effort When one is young & tries to rewrite rules , he is called mad But When he is finally successful ,because he dared to risk it, he is called maverik - Kishor Biyani

Any Questions?