Lay Out of The Presentation

o Introduction
o Marketing plan
o Cost Analysis
o Income Statement
o Balance Sheet
o Break-Even Analysis
o Conclusion
Introduction
• Industry outlook and trend analysis.
• History of Cement Industry
 The cement demand grew 19 percent and 13
percent during FY05 and FY06 respectively

• Current Scenario of Cement Industry

 Growth of 31 percent to 17.53 million tones
as against 13.5 million tones sold
last year
 Contributing Rs 30 billion to the national
economy in the form of taxes
• Future Out look
 Rising trend is
expected to be
short-lived due to
higher interest rates
and inflationary
 The targets for
exports for 2000
and 2001 are set to
be 9.99 million
 Marketing Plan
Market Shares

35%
30%
25%
20%
Series1
15%
10%
5%
0%
Facto Askari Fauji Attock Others
Cement cement Cement Cement
Marketing Plan :

Tameer Cement Corporate Customer

Tameer Cement Whole Sellers Retailers

 Cost Analysis
Economic Analysis of Costs
•Total Cost (TC): Represents the lowest total dollar
expense needed to produce each level of output q. TC rises as q
rises.
•Fixed Cost (FC): Represents the total dollar expense
that is paid out even when no output is produced. Fixed Cost is
unaffected by any variation in the quantity of output.
•Variable Cost (VC): Represents expenses that vary
with the level of output – such as raw materials, wages, fuel etc
and all costs that are not fixed.
TC = FC + VC
 Fixed cost

18000
16000
14000
12000
10000
Fixed cost
8000
6000
4000
2000
0
0 5 10 15
 Variable cost

60000
50000
40000
30000 Variable cost
20000
10000
0
1 4 7 10 13 16 19
 Total cost
70000
60000
50000
40000
30000 Total cost
20000
10000
0
1 4 7 10 13 16 19
70000
60000
50000
Fixed cost
40000
Variable cost
30000
Total cost
20000
10000
0
1 4 7 10 13 16 19
Income Statement

• Measures the flow into and out of the firm at

the end of the accounting year.
• Net income (or profit) = total revenue – total
expenses
• On the next page we have attached the
assumed income statement which will
reflect the sales, revenues and profits or
losses
Balance Sheet

Balance sheet:
• Balance sheet measures the stocks of
assets and liabilities at the end of the
accounting year
• Net worth = assets – liabilities
Conclusion

As we have gone through a product launch, we

discussed the cost plans, industry outlook,
future outlook, and then added the balance
sheet and income statement. Scope of
cement industry in Pakistan is quite broad
which means economically somebody can
initiate it which we discussed