Change the way you Drive

BOSCH- Invented for Life

BOSCH One of India's largest auto ancillary firm. Revenue of 51 billion in 2011. Spends 3 billion globally on R&D which drives them to innovations. 4100 patents in 2011. Bosch works on mankinds most common activity driving . Pioneered with CRDi which led to dieselisation

 Bosch invests Tier I money for Tier III products. Simplified complex technologies made Bosch to file around 100 patents a year. 85% diesel vehicles use BOSCH. Global meet held in February indicate Indias growing importance. Transnational location model for ECU communication-India takes global responsibility. Boosting BOSCHs contribution to global revenue from 3.5% to 5% by 2015.

4 factor theory from BOSCH

Lower emissions Fuel efficiency Safety Comfort Examples: Boschs injection systems reduced emissions by 85% Maruti Suzuki. BMW 7 series fixed with exhaust gas recirculation systems with Boschs valves.

 Denoxtronic-exhaust gas treatment system. Electronics serves from safety and comfort to entertainment and fuel efficiency. 20% of cars value. 120 units in BMW and a couple in Nano. Bosch do this with simpler ways without compromising quality, precision or safety. Bosch tries to drive technologies from expensive to common vehicles. Bosch believes that ESP and ABS in two wheeler industry can create huge market.

The Project
Nano. Started relationship with TATA with truck components. Why TATA chose BOSCH? Established track record in India. Strong Engineering, technical & electronic skills. Global expertise and networks.

 Re-engineering will helps up to 10% and what TATA needed was 60-70% cost reduction. Stripped down existing Motronic ECU and turned it for 1500 functions. Plug and play feature for ECU. One injector for two cylinders.

What BOSCH newly implemented

They created a one injector technology for Nano, they later used it in Maxximo mini van. Direct starters. Base line alternators. Start stop systems. Fuel variant models LPG and LNG.

BOSCH-Future
Intelligent car behaves as per the needs of the driver. Automatic temperature control. Intelligent music and navigation systems. Cars with electrical engines and Li-ion batteries.

Conclusion
India is emerging as one of the important playground for automotive market. Four factors from BOSCH seem relevant. Newer technology with advanced cost effective electronics will work effectively. Bosch know the story of Kodak and they will come up with innovations.