T IN PR IA D E G M IN IS T ER V D A

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DAINIK

JAGRAN

Presented By :
SHIKHA SINGH DEVANSHI NAVNEETA VERMA

10/5/12

What is print media ?

Print Media is a rather commonly used term referring to a medium that disseminates printed matter.

People also refer to print media simply with the term press . It is an intermediate 10/5/12 communicative channel

FUNCTIONS
v

INFORMATION ENTERTAINMENT ADVERTISING PERSUASION 10/5/12

OBJECTIVES
Communication Economic Role Social Role Improve Sales Revenue for Media Influencing Public Opinion

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ADVANTAGES
Print media ads have loyal Readership.

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Specific Target Audience Special Ad Positioning Localisation Low Cost as compared to electronic media.

LIMITATIONS
Limited Readership Unchangeable Limited Shelf Life (one day) No Sound or motion Reader may skip ads

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H I S T O R I C A L B A C K G R O U N D

Established in the year 1942, Dainik Jagran was founded by Late Shri Puran Chandra Gupta, from Jhansi.
-

- It was launched in the year 1986 in Agra. - In 1947, its headquarters were shifted to kanpur thus launching its second edition

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P R E S E N T

With a total readership of 54254000 all over India and more than 1.5 million in Agra , it ranks as no. 1 daily hindi newspaper.

S T Works in 3 departments: Editorial A , T10/5/12

36 editions are published across 11 states Of India

DETAILS : AGRA EDITION of the Agra edition consists

following Cities : Agra , Etah ,Firozabad and Mainpuri .

Total

Circulation of : 1.5 lakhs

Revenue generated : Rs. 20 crores per year

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much more higher Than the price at which it is sold. Thus every paper Covers its cost through advertisements ( printing cost per paper Rs. 26 , while it is sold for only Rs. 3 by Dainik Jagran). Higher the circulation of the newspaper , higher are The advertisement 10/5/12 charges.

BASIS OF AD RATES The cost of publishing a newspaper is

COST

COVERED (per paper)

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Types of print media Ads and its rates

(with respect to agra edition)
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BASIC RATES
TYPE Black and White (display ads) Colour (display ads) (Notice/Tender/Political/Financial) B/W (Notice/Tender/Political/Financial) Colour Simple Classifieds(for recruitment) Simple Classifieds(other categories except recruitment) Classified display (DAVP) B/W
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RATE PER Sq. cm 468 666 576 810 540 441

126 38.2

Solus :
This type of display ad is printed only on the front Page of the paper, with no other ad there. Minimum Size for a solous ad is 240 sq. Semi cmsolus150% with : premium . This is also a front page

display ad, clubbed with the ads of other clients. Minimum size 10/5/12 NOTE : These ads are always colourful

CLASSIFIEDS
Simpl e classif ieds Jobs and
Recruitmen t

This type of ads are printed only on the 10/5/12

categories Apart from recruitment

Classi fied displa y All other

Simple

SIMPLE classifieds are ads charged CLASSIFIEDS the basis of number

on

Of words . Basic rates being same up to 25 words . Extra amount of Rs. 15 is charged for every word exceeding 25 word, though the maximum limit of words is fixed to 35 Words.

10/5/12 These are of two types : Recruitment

CLASSIFIED DISPLAY
These classified ads are charged on per sq. cm basis. The minimum length for this ad has to be 4 cm and breadth 3 cm . Length can be increased while breadth Is fixed to 3 cm . They can either be B/W or Coloured.
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POINTER

ADS

Ads which are given on more than one page of the newspaper are known as pointer ads. SIZE : 5x4 sq cm Minimum 50 insertions have to be given for Pointer ads. 150% premium is charged on basic rates of Display ads as per B/W or coloured.
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JACKET ADS
If 1st , 2nd and last (sometimes 2nd last page as well ) Is covered with ads, then such type of display ad is Said to be Jacket Ad. It may not be necessary that only one clients ad is given on all 3 pages. 150% premium on basic rates of
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government bodies On all levels or by some minister personally Or on behalf of his party. They serve only informational purpose or Remembrance. These type of ads cannot be Given at the time of elections.

D.A.V.P. These ads are given ADS

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by

Further Details Of Various Types Of Ads And Their Rates (for all editions)
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CLIENT LIST
Generally, a Newspaper prints ads of every client that contacts it, irrespective that he is a regular client or not. Though following are some of its regular clients :

MPS Group of Institutions Agra Career Point Park Exports

10/5/12 Ganpati Shelters Pvt. Ltd.

Womens Plaza K.P. Group of Institutions Grand Slam V.K. Bartan Bhandar O.P. Chains & Jewellers Pushpanjali P.K. Institute of Technology IIFA Titan Neelam College of Engg. & Tech.

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MANAGING Discount of 20% to 25% is given to CLIENTS non profit organizations.

Innovative ideas are provided for

Which 100% premium is charged.

25% premium is charged if client wants His ad on a particular page

Ad rates are generally not negotiable except in certain cases

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Political /election /casual classified Advertisements are accepted only against advance cash payment

Cancellation of solus or semi-solus must be given 48 hours prior.

No ads are accepted on editorial page B/w ads are not accepted on page 3,5, Front page & back page.
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SWOT Analysis
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STRENGHT Leading Newspaper as per IRS S Huge network

Advance technology Large distribution

Difficult. Communication of information Among workers becomes difficult.

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WEAKNESSE Managing such a big network is S

OPPORTUNITIES
Dainik Jagran is converting from just a newspaper to a Multi media organization . It has a 36% partnership in CNN-IBN.

It has opened its colleges for various courses like , Jagran Institute of Management & Mass Communication

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Growing newspaper circulation and readership,

Increasing Literacy levels

THREATS

Competition

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THANK YOU
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