Lijjat Papad- About the organization

Owned by Shri Mahila Griha Udyog Lijjat Papad

Based on the Gandhian concept of trusteeship or Sarvodaya In 1966, registered under Bombay Public Trust Act, 1950 &Societies Registration Act, 1860. A Village Industry Unit under Processing of cereals & pulsesindustry group.

Objective Provide employment to the ladies toenable them to earn a decent & dignifiedlivelihood Profits/ Losses are borne by all the 42,000 sister members collectively. Total turnover Rs. 315 crores, inclusiveof Rs.12 crores of Exports

Competitors MDH, Bikaner, Saktibhog

Management Committee

President : Smt. Jyotiben J. NaikVice President : Smt. Kamalben D. Dhandore Secretaries: Smt. Sunandaben R. Belnekar Smt. Gangavatiben H. Naik Treasurers : Smt. Mansiben S. SawantSmt. Kshamaben M. Sutar

Lijjat Philosophy Concept of Business.

The concept of Family & Devotion

Never accepts donation, charity, gift or grant from anyquarter. Donation for the affected families of Tsunami (25 lakhsto CM Relief Fund), Earthquakes in Latur and Bhujpur were provided from the contribution of sister members.

Awards & Accolades

Best Village Industry 1998-99, 2000-01 & 2003

ET Award of Businesswomen of the Year2001-02 for Corporate Excellence

Featured on BBC World in the programmeBusiness Bizarre

A Six Sigma Company

Product Range Besides Lijjat Papad, Lijjat Bakery products, Lijjat Chapatis Lijjat Gehu Atta, Lijjat Khakra. Sasa Detergent powder and cake Grounded spices, Black Pepper Powder, Wadi

Production 63 branches, 40 divisions all over India;16 Branches inMumbai & its suburbs. Head office at Bandra centralized Production to keep uniformity in tastes

Own laboratory in Mumbai to test & code the final product.

Compulsory for each sister member to roll 3 kgs of papadeveryday.

Production
Branch Office normally operates from 5:00 am to 10:30am On an average, papad rolling members can roll 1.5 to 2kg of papad per hour Production costs borne by the papad rollers. Intentionally no introduction of any kind of technology for production of papads 30-35% of production is exported to UK, US, Japan,Europe, Australia, Middle East etc.

Marketing & Distribution Each branch markets its own products in the allotted area Centralized Marketing Office Advertising in vernacular newspapers, television& radio It attends the trade fairs which are organized/promoted by the KVIC

Marketing & Distribution

Wide network of Dealers & Distributors & excellent Goodwill Upfront deposit: 25,000 to 2,50,000 Dealers Commission 7% Retailers Margin-Rs. 2.25 per 200 grams sold at Rs.14-Rs. 26 per 2.5 Kg. sold at Rs. 150

Finance
Accounting year from 1st April to 31st March Sales for papad 11.81 crores (Audit report 2003-2004) Purchase of Raw Material exempt from tax Papad as a product is exempt from Sales Tax. It gets an interest subsidy from the KVIC The organization seeks financial assistance from Bank of India, Bank of Baroda, Dena Bank and KVIC

Human Resource Workforce 42000 women Organization is by the women, of the women &for the women Sign the Pledge Form to become a member. Interaction through Area Meetings, AGMs & AllIndia Convention

Human Resource Woman of any caste, creed, colour, who canrender physical work can become a sister member

Minimum age should be 18 years

Training for new members is on-the-job for 15days Allotment of work decided by sister members byconsensus

Human Resource Payment, called vanai made straightaway; averagemonthly vanai for each sister member is Rs-2000 toRs.3000 for roughly 6 hours of work. For 1 kg. Papad rolled, Rs.70/- paid as vanai During Festivals & special occasions, extra vanai ispaid to the sisters.

Welfare Facilities for the Sisters Minibuses to come to the branches everyday Preventive Health Care programmes Compulsory primary education for all sister members Scholarships or Grants to the dependents of the sister members

No Retirement Benefits

Corporate Social Responsibility Give - back policy Rehabilitation of Chincholi, Latur & Bhujpur Draught Relief Work Participation in Asha Dhan activities

Tsunami Donation

Critical Success Factors Merging of Ownership with Membership Consistent quality of the product Informal Work Environment Make Leaders out of ordinary women

Threats to Lijjat Fake Lijjat papads in market.

Fast growth has caused few state governmentsto withdraw tax exemptions

Future Plans Expansion of production facilities and establishment of new facilities to cope with the increasing demand.

Diversification will be looked at, if:- proposal for the same is put forth by a sister member or well wishers- the idea can generate jobs on a large scale