In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire research and facts product wise.
RESEARCH METHODOLOGY
Primary data: To analyze buying behavior and in order to gain insight into the buyer need satisfaction level a questionnaire was formulated and administered among 50 people in Sagar City , Most of the questions is based on likert scale. Questionnaire was attached in annexure. Secondary data: A number of secondary information was used they were: Web sites: Scribd, Wikipedia and other brands websites. Search of two previous research papers these two research paper were attached in the annexure.
According to this graph 50% respondents were between age group 16 20, 44% respondents between 21 25.
BIBLIOGRAPHY
Web sites: Scibd Wikipedia Brands of perfume (LEE, AXE, NIKE) Books: Book of Research methodology Kothari C.R. Reference: Prof. Shweta Jain.